Websites using Navegg

Okay, let s break down Navegg, covering its overview, revenue (though specific figures are hard to come by), alternatives, pricing, and customer care.

Navegg Overview

Navegg is a data intelligence company specializing in audience targeting and data enrichment. They collect and analyze user data to create detailed audience profiles, which advertisers and publishers can use for more effective ad campaigns and content personalization.

Here s a more detailed look at their core offerings:

• Audience Segmentation: Navegg categorizes users based on demographics, interests, purchase intent, behaviors, and affinities. These segments are used to target specific groups of users with tailored ads.
• Data Enrichment: They provide data to enhance existing customer data, allowing for a more complete and accurate view of users. This helps businesses with CRM, marketing automation, and personalization efforts.
• Data Management Platform (DMP): Navegg offers a DMP solution, which allows clients to manage, organize, and activate their data for improved marketing performance.
• Behavioral Targeting: They track user browsing behavior to identify user interests and intent, which is then used for targeted advertising.
• Contextual Targeting: They analyze the context of a webpage or content to serve ads that are highly relevant to what the user is currently viewing.
• Integration with Ad Platforms: Navegg s data can be integrated with various advertising platforms and DSPs (Demand Side Platforms), allowing seamless execution of targeted campaigns.
• Geographic Focus: Navegg has a strong presence in Latin America, with significant data coverage in that region. They also operate in other global markets.

Revenue

• Privately Held: Navegg is a privately held company, and as such, their exact revenue figures are not publicly disclosed.
• Industry Position: They are considered a significant player in the Latin American data intelligence market and have expanded to other regions, indicating a substantial revenue base.
• Revenue Model: Navegg primarily generates revenue by selling access to its data and technology platforms to advertisers, agencies, publishers, and other businesses. This typically takes the form of subscription fees, data licensing, and usage-based pricing.
• Estimated Revenue Range: Based on company size, market position and estimates in the industry, Navegg s annual revenue is likely in the tens of millions, but this is a broad estimation only. It could be between $10 to $50 million USD, but without any official information, the number is speculative.

Alternatives to Navegg

The data landscape is competitive, so here are some alternative companies and platforms that offer similar services:

• Oracle Data Cloud: A large and comprehensive data provider offering various data solutions, including audience targeting and DMP capabilities.
• Lotame: A global data management platform known for its comprehensive data analytics and audience segmentation tools.
• LiveRamp: Focuses on identity resolution, data connectivity, and data onboarding services.
• Adobe Audience Manager: A powerful DMP integrated within the Adobe Experience Cloud ecosystem.
• The Trade Desk: While primarily a DSP, The Trade Desk also has strong data management capabilities through its proprietary data marketplace and integrations.
• Xandr (formerly AppNexus): Offers a full suite of advertising technology, including a DMP and data marketplace.
• Neustar (now part of TransUnion): Provides data intelligence and marketing solutions, with a strong emphasis on identity resolution.
• Quantcast: Uses AI and machine learning to build audience insights and deliver targeted advertising.
• Eyeota: A data marketplace that provides access to audience data from a wide range of sources.
• Local Data Providers: In specific regions, you may find local data providers offering data sets relevant to that market.

Pricing

Navegg s pricing model is not publicly shared, but here s what we can assume based on industry practices:

• Subscription-Based: Likely involves subscription fees for access to the platform and its data. Pricing can vary based on the scale of data usage and the features required.
• Data Usage: Might have usage-based pricing tiers for data queries, segment lookups, or other data-related requests.
• Enterprise Pricing: Large-scale enterprise clients often negotiate custom pricing agreements, taking into account their specific needs.
• Data Package Pricing: Specific audience segments or data packages may have individual pricing depending on the data quality, reach, and exclusivity.
• Trial Period: Navegg may offer a free trial period or proof of concept program to allow potential clients to test the platform.
• Customization and Support: Pricing might also include customization and dedicated support levels based on the client’s needs.

To get a precise quote, it is necessary to contact Navegg sales directly.

Customer Care Details

Information on their customer care can be found from these sources:

• Website: Check the Contact Us page on the Navegg website for contact details, email forms, phone numbers and possibly live chat options.
• Support Center: Their website may include a knowledge base or help center that offers self-service support with documentation, FAQs, and troubleshooting guides.
• Dedicated Account Managers: Enterprise clients are likely assigned dedicated account managers to provide direct support and assistance.
• Email Support: General inquiries can usually be made through email for general or support-related needs.
• Professional Services: Navegg may offer professional services like onboarding, data integration, and campaign setup as part of their customer support.
• Social Media: Check their social media accounts for possible updates or contact information.
• Industry Reports: Some industry reports or reviews might have mentioned how their customer support is rated.
• Business Review Sites: Search business review platforms, such as G2 Crowd or Capterra to see what customers have said about their experiences with Navegg.

In Conclusion

Navegg is a data intelligence company that provides valuable audience targeting and data enrichment services. They are a strong player in Latin America and are expanding to other regions. However, specific financial details like revenue are not publicly available. They compete with other major companies in the ad tech space. The best way to understand if their product will suit your business is to contact them directly for pricing and other specific information.

I recommend reaching out to Navegg directly through their website to discuss your specific needs and obtain accurate pricing details. If you have further questions about them or other alternatives, feel free to ask!