Websites using Mediametrie

Okay, let s break down Médiamétrie, a key player in media audience measurement, particularly in France.

What is Médiamétrie?

Médiamétrie is a French company specializing in audience measurement and media research. It s essentially the official currency for audience data in France, providing the industry standard for understanding how many people are watching TV, listening to radio, and increasingly, using digital platforms.

Key Functions:

• Television Audience Measurement: Médiamétrie collects data on TV viewership through panel studies and set-top box data, measuring ratings, share, and other metrics.
• Radio Audience Measurement: Similar to TV, it measures radio listenership, including audience size and listening habits.
• Internet & Digital Audience Measurement: Médiamétrie tracks internet usage, including website and app traffic, video consumption, and other digital behaviors.
• Cross-Media Measurement: Increasingly, they are working on integrating data across different media to provide a holistic view of audience behavior.
• Market Research: Beyond simple measurement, they conduct various market research studies to understand media consumption patterns.

Revenue:

Médiamétrie s revenue is primarily derived from subscriptions and service fees charged to various stakeholders in the media industry:

• Broadcasters (TV and Radio): Pay for access to audience data that helps them sell advertising space.
• Advertising Agencies: Use the data to plan and evaluate media campaigns for their clients.
• Media Platforms (Online): Pay for digital audience measurement services.
• Content Producers: Rely on data to understand audience preferences and inform their production decisions.
• Government Agencies: Sometimes use their data for policy purposes.
• Research Companies: Access to data for analysis and market research.

Specific Revenue Numbers:

While Médiamétrie is not a publicly traded company, and specific revenue figures are not always released, you can infer that it generates significant revenue given its role as the primary audience currency for a major European market like France. Revenue is estimated to be in the tens to hundreds of millions of euros annually.

Alternatives to Médiamétrie:

While Médiamétrie holds a dominant position in France, some alternatives or complementary services exist, often focusing on specific areas or using different methodologies:

• Nielsen (Global): While Nielsen has a global footprint, its presence in France is limited compared to Médiamétrie. They might provide some cross-border measurement solutions but aren t direct competitors within the French market.
• Comscore (Digital): Comscore is a global player in digital audience measurement and competes with Médiamétrie in this segment. They offer a range of digital analytics services.
• Other Audience Measurement Companies (Global): There are global players like Ipsos or Kantar, which offer audience insights, often focusing on research and not necessarily directly competing in audience currency measurement.
• Platform Analytics: Platforms like Google Analytics, Facebook Insights, and other proprietary analytics offer data on their specific platforms. However, these are not industry standards and lack the cross-media data offered by a company like Médiamétrie.
• Proprietary Data: Broadcasters and publishers may also use proprietary data sources to gather insights, but these are not standardized across the market.

Pricing:

Médiamétrie s pricing model is complex and varies based on several factors:

• Type of Data: TV, Radio, Internet, or Cross-Media data have different price points.
• Scope of Data: Access to the full data set vs. specific reports impacts pricing.
• Subscriber Level: Large broadcasters may have different contracts than smaller advertising agencies.
• Customization: Custom data analysis or research projects are charged separately.

Generally, clients subscribe to a package that includes:

• Data Feeds: Regular delivery of audience measurement data.
• Software Access: Access to tools for analyzing the data.
• Consulting: Support from Médiamétrie experts on how to interpret and use data.

Pricing Ranges:

• Smaller Agencies/Broadcasters: May pay a few thousand euros per year.
• Major TV/Radio Networks: Can pay hundreds of thousands to millions of euros annually for full access.

It s difficult to give specific prices without knowing a client s needs, as pricing is highly individualized. You will need to reach out to Médiamétrie directly to get a quote.

Customer Care:

Médiamétrie provides customer support through various channels:

• Dedicated Account Managers: Assigned to major clients to handle requests and provide assistance.
• Help Desk: Available to address technical issues related to data feeds or software.
• Training Programs: Offered to clients to educate them on how to use the data effectively.
• Consultancy: Expert consultancy for more complex analysis needs and strategic planning.
• Documentation: Extensive documentation explaining the methodologies, processes, and data outputs.

Key Takeaways:

• Dominant Player: Médiamétrie is the de facto standard for audience measurement in France, making it a crucial player for the media industry.
• Comprehensive Data: They offer comprehensive data across TV, radio, and digital platforms, increasingly moving toward cross-media measurements.
• Complex Pricing: Pricing is complex and varies based on individual client needs, so getting a direct quote is essential.
• Robust Customer Support: Médiamétrie provides a range of customer care services to help clients leverage the data effectively.

If you re considering using Médiamétrie, contacting them directly is the best way to get a tailored proposal that fits your specific needs and budget. They also offer different reports, not all of which require subscriptions and might fit your budget.

Let me know if you have any more specific questions about Médiamétrie!