Websites using Madisonlogic

Okay, let s break down Madison Logic, a company that provides B2B intent data and marketing solutions.

Overview

Madison Logic is a B2B marketing technology company that focuses on identifying and engaging with accounts that are actively researching solutions like yours. They use a combination of intent data, targeted advertising, and content syndication to help businesses reach these high-intent buyers. Their core offering is centered around their ML Platform, which leverages multiple sources of intent signals to power their programs.

Key Features and Functionalities:

• Intent Data: Madison Logic aggregates data from various sources (content consumption, website visits, search queries, etc.) to identify companies actively researching solutions within specific categories.
• Account-Based Marketing (ABM): Their platform is designed to support ABM strategies, helping marketers target specific accounts with relevant messages.
• Targeted Advertising: Madison Logic delivers display, video, and native ads to relevant decision-makers within target accounts across their network.
• Content Syndication: They help businesses distribute their content to key audiences via relevant online channels.
• Lead Generation: The platform aims to generate leads that are actively interested in the types of solutions that Madison Logic s customers offer.
• Analytics & Reporting: They offer tools to measure campaign performance and track the effectiveness of their programs.
• Integration: They integrate with various CRM and marketing automation platforms to streamline workflows.

Revenue (Note: This information is not always publicly available)

As a private company, Madison Logic doesn t publicly disclose its revenue figures. Based on industry reports and funding rounds, it s considered a significant player in the B2B intent data space. Estimates put their revenue in the tens of millions, possibly even exceeding $100 million annually, based on their market position and number of employees. However, these are estimates and should be taken with caution.

Alternatives

The B2B intent data and ABM space is competitive. Here are some notable alternatives to Madison Logic:

• Bombora: A major player known for its surge intent data that tracks content consumption around specific topics. Strong focus on data quality and sourcing.
• 6sense: AI-powered platform that combines intent data with predictive analytics to identify the best accounts and engage them at the right time.
• Demandbase: Another leader in the ABM space, offering a comprehensive platform with intent data, advertising, and sales intelligence features.
• ZoomInfo: Provides vast business contact information and company profiles, including intent signals. Not as narrowly focused on intent data as some of the other providers.
• Leadfeeder: Identifies website visitors from companies. Useful for identifying potential leads and understanding the buyer journey.
• G2 Track: Provides buying intent data based on users product research activity on G2 s platform.
• TechTarget: Focuses on technology-related intent data, particularly valuable for IT and SaaS companies.

How to Choose an Alternative?

When choosing an alternative, it s important to consider:

• Data Sources & Quality: What types of data are collected? How accurate and reliable is the data?
• Platform Functionality: Does the platform offer the features you need, such as ABM capabilities, advertising, and content syndication?
• Ease of Use: How easy is the platform to set up and use?
• Integration: Does it integrate with your existing marketing and sales tech stack?
• Pricing: How does the pricing structure compare?
• Specific Needs: Are you looking for intent data, ABM, lead generation or a combination of these?

Pricing

Madison Logic s pricing is typically based on a combination of factors, including:

• Scale of your Program: How many target accounts or keywords are you looking to track?
• Features & Services: Are you using their intent data, advertising, content syndication, or a combination of these?
• Duration of Contract: Typically contracts are annual.
• Subscription-based: It operates on a subscription based model.

Pricing is not publicly published and is custom tailored to each client s specific requirements. It s generally considered to be on the higher end of the market, given its focus on enterprise accounts and a full-service offering. It s best to contact their sales team directly to get a custom quote.

Customer Care

Madison Logic generally provides a high level of customer support, including:

• Dedicated Account Managers: Most customers have a dedicated point of contact for support and campaign management.
• Onboarding & Training: They provide training resources to help clients use their platform effectively.
• Campaign Optimization: They work with clients to optimize campaigns for performance.
• Technical Support: Access to technical support to address issues.

Customer reviews suggest that Madison Logic s customer service is generally helpful. However, like with any vendor, experiences can vary.

Summary

Madison Logic is a strong contender in the B2B intent data and ABM space, particularly for businesses targeting enterprise accounts. They offer a powerful platform, but pricing can be a consideration. If you re considering using Madison Logic, it s important to:

• Understand your specific needs: What are your goals? What kind of intent data do you need?
• Compare them to alternatives: Explore other vendors and compare features, pricing, and data sources.
• Contact Madison Logic directly: Request a demo and get a custom quote based on your requirements.
• Evaluate client reviews: Research client experiences with their platform and service.

Do you have any specific questions about Madison Logic or would you like to delve deeper into a particular area? I am here to help.