Websites using Lkqd

Okay, let s break down LKQD, a company that s fairly well-known in the advertising technology space, but might not be a household name. We ll cover its overview, revenue (though precise numbers are hard to pin down), alternatives, pricing, and what s known about their customer care.

What is LKQD?

• Platform: LKQD, or simply LKQD, is primarily a video advertising platform. They offer technology that allows publishers to monetize their video content and advertisers to buy video advertising inventory.
• Focus: LKQD focuses on programmatic video advertising. This means using automated systems to buy and sell ad space in real-time, as opposed to direct deals.
• Key Functionality:
  • Supply-Side Platform (SSP): This is their core strength. LKQD acts as an SSP, helping publishers (website owners, app developers, etc.) sell their video ad space to the highest bidder in real-time.
  • Header Bidding/Prebid: LKQD technology often integrates with header bidding setups, allowing publishers to maximize competition for their ad inventory and therefore their revenue.
  • Video Ad Serving: They handle the delivery of video ads to viewers.
  • Programmatic Marketplace: They facilitate the connection between publishers and advertisers in a programmatic marketplace.
  • Data & Targeting: LKQD offers tools for advertisers to reach specific demographics and audiences.

Revenue:

• Private Company: LKQD is a privately held company, and therefore it doesn t publicly disclose its financials. This is fairly common for companies of its size in the tech sector.
• Acquisition by Innovid: In 2022, LKQD was acquired by Innovid, a publicly traded video advertising platform company. This means LKQD s financial information is now largely folded into Innovid s reporting. However, Innovid tends to report on its overall business performance rather than break out the specific contribution of LKQD.
• Industry Estimates: While exact numbers are unavailable, industry analysts estimate that LKQD was a significant player in the programmatic video space prior to the acquisition.

Alternatives to LKQD (Video SSPs):

The video SSP market is fairly competitive. Here are some notable alternatives to consider, depending on your specific needs:

• Google Ad Manager (GAM) / Google Ad Exchange: GAM is a very popular choice, especially for large publishers. Google Ad Exchange is a large marketplace for buying and selling ads.
• Magnite (formerly Rubicon Project & Telaria): A major independent ad tech company that offers a comprehensive SSP for various ad formats, including video.
• PubMatic: Another leading independent SSP with a strong focus on video and CTV (Connected TV) advertising.
• Xandr (formerly AppNexus): Xandr offers a complete end-to-end platform for ad buying and selling, with SSP capabilities. Acquired by Microsoft in 2022.
• OpenX: Another large SSP with advanced capabilities in header bidding and programmatic video.
• Freewheel (by Comcast): Primarily focused on TV and premium video content.

Pricing:

• No Fixed Prices: Like many SSPs, LKQD (now under Innovid) doesn t have fixed, publicly available prices.
• Revenue Share Model: Pricing is typically based on a revenue share model. Publishers earn a percentage of the revenue generated from the ads sold through LKQD s platform, and LKQD keeps a cut as its fee.

• Factors Influencing Revenue Share: The specific percentage will vary based on factors like:

  • Volume of inventory: Larger publishers or publishers with more inventory typically receive more favorable revenue shares.
  • Ad format and placement: More desirable ad formats (e.g., pre-roll video) tend to command higher rates.
  • Geographic location: Ad rates vary by region.
  • Integration type: Header bidding setups can sometimes impact rates compared to direct integrations.

• Advertiser Costs: Advertisers using LKQD (through their Demand Side Platforms - DSPs) bid in real-time auctions. They pay the auction price, which is influenced by audience targeting, reach, and overall supply-demand dynamics.

Customer Care Details:

• Account Management: LKQD/Innovid offers dedicated account management to their publisher and advertiser clients.
• Technical Support: They provide technical support to help with platform integration and resolving technical issues.

• Support Channels: Support is generally available through:

  • Email
  • Ticketing systems
  • Direct phone calls (for large clients)

• Documentation: LKQD/Innovid also provides technical documentation and online resources to assist users in platform integration and troubleshooting.

• Availability: Due to the nature of advertising technology support, turnaround times for support requests can vary, but there s generally a team in place to assist.

Key Takeaways

• Specialization: LKQD was a strong player in programmatic video advertising, particularly as an SSP for publishers.
• Acquisition: Now part of Innovid, the platform and functionality are still available.
• Private: LKQD is not public, which means its revenue and very precise information are limited to industry estimates.
• Competitive Landscape: The video advertising space has many players, so it s essential to evaluate multiple options for your business.
• Pricing Structure: It s a revenue share model, not a flat pricing structure.
• Customer Care: The platform provides support to its clients.

Recommendation:

If you re considering LKQD s technology, your best approach is to reach out directly to Innovid. They can provide specific details about their platform, pricing, and support options. Evaluate their offering against the available alternatives to determine the best solution for your specific requirements.

Do you have any other questions or need more information about a specific aspect of LKQD/Innovid?