Websites using LiveIntent

Okay, let s break down LiveIntent, covering its overview, revenue, alternatives, pricing, and customer care details.

LiveIntent Overview

LiveIntent is an email marketing technology company focused on enabling brands and publishers to monetize their email newsletters through display advertising. They essentially turn email newsletters into advertising real estate, similar to websites.

Key Features:

• Email Ad Network: LiveIntent operates a large network of email newsletters. They place display ads from various advertisers within these newsletters.
• Publisher Platform: Publishers can integrate LiveIntent s technology to monetize their email lists. They get a share of the ad revenue.
• Advertiser Platform: Advertisers can target specific audiences within the network and run campaigns across a wide range of email newsletters.
• People-Based Advertising: LiveIntent claims to focus on people-based targeting, leveraging email addresses (hashed for privacy) to build audience segments, and offering better precision than traditional cookie-based targeting.
• Header Bidding for Email: They offer a header bidding solution within email, similar to how it works on websites. This allows publishers to maximize revenue by letting multiple bidders compete for ad space.
• Privacy-Conscious Approach: LiveIntent emphasizes privacy, using hashed email addresses and compliance with regulations like GDPR and CCPA.

How LiveIntent Works:

1. Publishers Integrate: Publishers integrate LiveIntent s code into their email templates.
2. User Opens Email: When a user opens the newsletter, LiveIntent retrieves the hashed email address.
3. Ad Auction: LiveIntent runs an auction in real-time, where advertisers bid on the available ad space based on the user s profile (derived from the hashed email).
4. Ad Displayed: The winning ad is displayed within the email.
5. Publisher Revenue: The publisher gets a portion of the revenue generated from the ad.

Revenue

LiveIntent is a private company, so specific revenue figures are not publicly available. However:

• Estimated Revenue Range: Industry sources have estimated their annual revenue to be in the range of $50 million to $100 million. It is not an easy metric to be exact on due to the privacy of the company s revenue.
• Growth: They appear to be experiencing growth as email marketing continues to be a valuable channel, and they have been adding new partners in the last year, indicating consistent development.
• Main Revenue Source: Their primary revenue comes from taking a portion of the advertising spend that flows through their platform.

Alternatives to LiveIntent

Several companies offer similar solutions for email monetization or people-based advertising. Here are some key alternatives:

• Email Ad Networks (Similar Focus):
  • Paved: This platform directly connects advertisers with newsletter publishers, offering self-serve and managed options.
  • MailChimp: While primarily an email marketing platform, Mailchimp offers tools for advertising in emails, especially within their own network.
• Demand Side Platforms (DSPs) with Email Capabilities:
  • The Trade Desk: A major DSP that supports people-based targeting and can be used to target audiences reached through LiveIntent.
  • MediaMath: Similar to The Trade Desk, it provides programmatic ad buying capabilities that can be used in combination with LiveIntent.
• Data Management Platforms (DMPs):
  • Oracle Data Cloud: Offers audience data that can be used for targeting on other advertising platforms.
  • Adobe Audience Manager: Another leading DMP for building audience segments for programmatic campaigns.
• Email Marketing Platforms with Advertising Integrations:
  • Klaviyo: Offers tools for personalized email marketing and can be used in conjunction with other ad platforms.
  • Iterable: Focuses on cross-channel marketing and provides various personalization options.

Pricing

LiveIntent s pricing structure is not fully transparent, as it is a business-to-business service. However, here s what s generally known:

• Revenue Share: Publishers typically earn a revenue share from the advertising that runs within their emails.
• Advertiser Costs: Advertisers pay based on impressions or clicks. Costs are influenced by targeting, ad format, auction dynamics, and reach.
• No Flat Fees: LiveIntent does not charge flat subscription fees to use their platform.
• Negotiation: The exact revenue share and advertising rates are generally negotiated on a case-by-case basis depending on scale, frequency, and publisher quality.
• Minimum Spend: Advertisers might have to meet a minimum monthly spend requirement, which depends on their volume of use and the type of campaign.

Customer Care

Customer care information for LiveIntent:

• Dedicated Account Managers: LiveIntent usually assigns dedicated account managers to both publishers and advertisers. This manager helps onboard them, optimize performance, and troubleshoot any problems.
• Support Tickets: Their website typically includes ways to contact them via email or support tickets.
• Knowledge Base: They maintain a knowledge base with support documentation and articles.
• Sales and Onboarding: Their sales team guides new publishers and advertisers through the setup process.
• Partnerships Team: LiveIntent has a team dedicated to managing partnerships with their publishers, and also for their demand partners.
• Industry Events: They participate in industry events, where you can connect with their team.

Key Points to Note:

• Privacy: They emphasize their use of hashed email addresses to maintain user privacy.
• Email Focus: Their strength is their focus on the email channel and the large network they have built.
• Publisher Focus: They provide a means for publishers to generate revenue using the space in their newsletters and reach their audiences more effectively.
• Not a Stand-Alone Email Platform: LiveIntent is not an email service provider (ESP) like Mailchimp. Rather, it is a technology that integrates with ESPs.

In conclusion, LiveIntent is a significant player in the email ad tech space, offering monetization solutions for publishers and audience reach opportunities for advertisers. Their revenue is likely in the mid-market range, and they are continuing to grow. However, it s worth considering the alternatives depending on your specific requirements and goals.

Remember to conduct thorough research and direct conversations with LiveIntent s sales team for the most up-to-date and accurate information before making any decisions.