Websites using Liquidm

Okay, let s break down LiquidM, covering its overview, revenue (with some caveats), alternatives, pricing, and customer care.

LiquidM Overview

LiquidM is a demand-side platform (DSP) for programmatic advertising. It acts as a bridge between advertisers and the vast world of digital ad inventory. Here s a more detailed explanation:

• Core Functionality: LiquidM helps advertisers buy ad space across various channels (display, video, mobile, native) in real-time using automated processes. It s a technology platform, not an ad agency.
• Programmatic Advertising: It operates within the programmatic ecosystem, where ad impressions are bought and sold through automated auctions, often in milliseconds. This allows for targeting specific audiences and optimizing ad spend based on performance data.
• Omnichannel Focus: LiquidM emphasizes its ability to handle campaigns across various channels, aiming for a unified approach to digital advertising.
• Key Features:
  • Real-Time Bidding (RTB): Automated bidding on ad inventory based on pre-defined parameters.
  • Audience Targeting: Precise targeting using data segments like demographics, interests, behaviors, and location.
  • Reporting & Analytics: Provides campaign performance data, allowing for analysis and optimization.
  • Transparency: Aims for clarity on how ad budgets are being spent and where impressions are served.
  • Creative Optimization: Offers tools to manage and optimize ad creatives.
  • AI and Machine Learning: Uses these technologies to enhance performance and optimize bids.
• Target Audience: LiquidM primarily targets advertisers, agencies, and trading desks managing large-scale digital advertising campaigns.

Revenue

• Private Company: LiquidM is a privately held company, so exact revenue figures are not publicly disclosed.
• Estimates: While precise revenue isn t available, some industry estimates and reports suggest that LiquidM is a significant player in the programmatic advertising space. However, these estimates can vary widely.
• Revenue Model: Their revenue is derived from fees they charge for the use of their platform, typically based on a percentage of media spend or a SaaS fee.

Key takeaway: You won t find concrete revenue numbers. It s a privately held company with a revenue model based on platform usage fees.

Alternatives to LiquidM

The programmatic advertising space is crowded, so here s a list of notable alternatives that offer similar services:

• Google Marketing Platform (Display & Video 360): A comprehensive suite of tools from Google, often considered a top player.
• The Trade Desk: Another well-established and widely used independent DSP.
• MediaMath: A DSP that also offers various programmatic advertising solutions.
• Adobe Advertising Cloud: Integrated with Adobe s suite of marketing tools.
• Amazon DSP: A DSP connected to Amazon s advertising ecosystem.
• Xandr Invest (formerly AppNexus): A powerful DSP often used by larger advertisers.
• Adform: A platform offering DSP, DMP, and ad serving capabilities.
• Basis by Centro: A programmatic advertising platform that includes a DSP.
• Quantcast Platform: A DSP focusing on AI and data-driven advertising.

Factors to Consider When Choosing an Alternative:

• Scale: If you are managing a smaller budget, you may find that smaller DSP s are more suitable.
• Budget: Pricing structures vary between platforms.
• Specific Features: Consider if you have unique needs or prefer certain types of inventory (e.g. CTV, Audio).
• Support: Consider which platforms offer more support and resources if you are less experienced with programmatic advertising.
• Data and Targeting Capabilities: Some platforms may offer better data integrations for your business.
• Ease of Use: Consider the user experience of each platform and whether it fits your team s capabilities.

Pricing

• Not Transparent: Like many DSPs, LiquidM s pricing is not openly published.
• Customized Agreements: Pricing is typically based on a contract negotiated directly between LiquidM and the client.
• Factors Influencing Price:
  • Media Spend: A primary factor – typically a percentage of the total ad budget managed through the platform.
  • Features Used: Access to certain advanced features or support may incur additional costs.
  • Contract Duration: Longer-term contracts may come with different pricing.
  • Volume: Larger spenders may receive more favorable pricing.
• Possible Models:
  • Percentage of Media Spend: A commission taken on the media purchased through LiquidM.
  • Platform Access Fee: A monthly or annual fee for using the platform.
  • Hybrid Model: A combination of platform fee and media spend percentage.

Key Takeaway: You ll need to contact LiquidM directly to get a pricing quote based on your specific needs and requirements.

Customer Care

• Account Management: LiquidM typically assigns a dedicated account manager to clients, providing ongoing support and guidance.
• Training and Onboarding: They usually offer training to new clients on how to use the platform effectively.
• Support Channels: Typically includes email, phone, and/or a dedicated help portal.
• Technical Support: LiquidM offers technical assistance for platform issues and integrations.
• Educational Resources: Might provide documentation, case studies, and other materials to help users optimize their campaigns.
• Focus on Relationships: Given that they work with large spenders, they tend to offer more personal and involved support.

Key Takeaway: LiquidM is known to provide robust customer care for their clients, focusing on account management and dedicated support.

In Conclusion

LiquidM is a DSP that caters to advertisers looking to leverage programmatic advertising across multiple channels. While specific financial details are not public, it s regarded as a significant player. When considering LiquidM, compare it to alternatives based on your needs, budget, and technical capabilities. Pricing and customer care are often customized, so contacting LiquidM directly is necessary for precise information.

Do you have any other questions about LiquidM or specific aspects you d like me to delve into?