Websites using Kiosked

Okay, let s break down Kiosked, covering its overview, revenue aspects, alternatives, pricing, and customer care.

Kiosked Overview

Kiosked is a technology company that provides a platform focused on native advertising. Essentially, they help publishers and advertisers connect through in-feed, contextually relevant ad placements. Here s a more detailed breakdown:

• Focus on Native Advertising: Kiosked specializes in integrating advertisements seamlessly into the user experience. This means ads look and feel like part of the regular content of a website or app, rather than being intrusive banner ads.
• Programmatic Platform: Their platform is programmatic, meaning that ad buying and selling are largely automated. This enables advertisers to reach specific audiences and publishers to maximize their revenue.
• Contextual Targeting: Kiosked uses contextual signals to serve ads that are relevant to the content of the page, aiming for a higher user engagement and better results for advertisers.
• Omnichannel Capabilities: They support ads across various channels, including websites, mobile apps, connected TV, and in-game advertising, providing wide reach for campaigns.
• For Publishers:
  • Helps them to monetize their content more effectively through native ad placements.
  • Provides a marketplace to connect with relevant advertisers.
  • Offers data analytics and reporting to understand ad performance.
• For Advertisers:
  • Enables reaching targeted audiences with contextually relevant ads.
  • Provides granular control over targeting and bidding.
  • Offers performance tracking and optimization tools.

Revenue Aspects

• Revenue Model: Kiosked operates on a revenue-sharing model. They take a percentage of the revenue generated from the ads displayed on the platform. The specific percentage can vary based on factors like deal type, ad formats, and volume of impressions.
• Publishers Revenue: Publishers can earn revenue based on impressions, clicks, or other performance metrics for the ads displayed on their platforms through Kiosked.
• Advertiser Spending: Advertisers spend money through the platform to run campaigns and reach their target audience.
• Factors Influencing Revenue:
  • Ad Placements: Higher quality and more visible placements usually generate higher revenue.
  • Audience Targeting: Effective targeting helps reach the right users, leading to better performance and revenue.
  • Ad Quality: Engaging and relevant ads are more likely to perform well and generate more revenue.
  • Traffic Volume: The higher the traffic, the greater the potential for ad views and revenue.

Alternatives to Kiosked

There are several other platforms that offer native advertising solutions. Here are some key alternatives:

• Taboola: A very prominent competitor with a vast network and similar focus on native and content recommendation ads.
• Outbrain: Another leading content discovery and native advertising platform that provides similar functionality to Kiosked.
• Sharethrough: A native advertising exchange platform with a focus on high-quality placements and attention metrics.
• AdSense/Ad Manager (Google): While not solely focused on native, Google s platforms offer options to create native-like ads and manage ad placements programmatically.
• Media.net: A contextual advertising network with some native capabilities.
• TripleLift: A platform known for its native advertising, especially in video formats, and a focus on data-driven solutions.
• Yieldmo: An alternative with unique ad formats and a focus on attention-based pricing.

Choosing an Alternative:

The best alternative for a specific publisher or advertiser will depend on:

• Specific Needs: Some platforms are stronger in certain areas (like video, mobile, or specific ad formats).
• Target Audience: Different platforms have varying reach and audience demographics.
• Technical Capabilities: Integration requirements and complexity vary across platforms.
• Cost: Pricing and revenue-sharing structures differ.

Pricing

• Customizable Models: Kiosked s pricing is generally not transparent or publicly advertised. They usually work with custom deals based on the client s specific needs, traffic, and volume of transactions.
• Revenue Sharing: As mentioned earlier, Kiosked operates on a revenue-sharing model. The percentage they take will vary.
• CPM, CPC, and Other Models: While they primarily operate on impression and engagement-based models, pricing can be negotiated based on metrics like CPM (cost per mille), CPC (cost per click), or even CPA (cost per acquisition) for some advertisers.
• Minimum Spend: Advertisers might need to meet a minimum spending threshold to access all features and gain optimal performance.

Customer Care Details

• Account Management: Kiosked typically assigns a dedicated account manager to larger publishers and advertisers. This contact person serves as a point of contact for support, strategy, and performance reporting.
• Technical Support: They provide technical support to help with integration, setup, and troubleshooting. This may be done through email, a dedicated support portal, or phone communication.
• Onboarding: Kiosked provides onboarding assistance for new clients to get started with their platform and understand the features.
• Resource Library: Access to a knowledge base, documentation, and FAQs.
• Performance Reporting and Optimization: Regular performance reports and guidance on optimizing campaigns are part of the service offering.

Summary

Kiosked is a notable player in the native advertising ecosystem, providing a platform for connecting publishers and advertisers. Its focus on native, contextual ads, and omnichannel capabilities sets it apart. However, it s crucial to consider the alternatives to find the best solution for each specific business. Pricing is typically custom-negotiated, and a customer care structure with account management and tech support is available.

For Deeper Research:

• Check online reviews: See what other publishers and advertisers are saying about their experience with Kiosked.
• Request a demo: Reach out to Kiosked directly to learn more about their features and get a custom quote.
• Explore case studies: Look for case studies to understand how the platform has worked for businesses like yours.
• Compare alternatives: Carefully analyze the different platforms and choose one that meets your unique requirements.

I hope this overview provides a helpful understanding of Kiosked! Let me know if you have any more questions.