Websites using INFOnline

Okay, let s break down INFOnline, covering its overview, revenue (where possible), alternatives, pricing, and customer care.

What is INFOnline?

INFOnline GmbH is a German company specializing in digital audience measurement and market research. They are primarily known for providing data and analytics related to online usage in Germany. They act as a trusted third-party measurement provider, helping publishers and advertisers understand how their content and ads are performing online.

Here s a breakdown of their core functions:

• Audience Measurement: They collect and analyze data on website and app usage, providing insights into page views, unique visitors, time spent, and other crucial metrics.
• Market Research: INFOnline also conducts market research studies, providing in-depth analysis of consumer behavior, trends, and preferences.
• Data Security and Privacy: They emphasize data security and privacy, adhering to German and European regulations.

Key Services & Products:

• IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern): This is their most well-known service. IVW provides standardized and audited data for online publishers. It is considered the industry standard for web traffic measurement in Germany.
• SZMnG (Skalierbares Zentrales Messsystem für Online-Werbung): A central measurement system for online advertising that provides reach data for online advertising campaigns.
• Mobile Measurement: They track usage on mobile websites and apps.
• Market and Audience Analyses: They conduct specific studies for publishers, advertisers, and agencies, providing detailed reports on target groups and market trends.

Revenue (Limited Public Data):

• INFOnline is a privately held company, and specific revenue figures are not publicly released.
• They operate in a specialized market, and their revenue model is based on subscriptions and fees charged to publishers, advertisers, and research agencies for their services.
• Given their position as the dominant audience measurement provider in Germany, it s reasonable to assume they have a substantial revenue stream.

Alternatives:

While INFOnline holds a strong position in the German market, here are some alternatives that offer different capabilities or might be used in other regions:

• Google Analytics: A free web analytics service that provides detailed website traffic data. While powerful and widely used, it doesn t offer the same level of standardized and audited data as IVW.
• Adobe Analytics: A more enterprise-level analytics solution, offering in-depth data analysis and reporting features. It competes with Google Analytics but also doesn t have the same focus on certified measurement.
• Comscore: A global media measurement and analytics company that provides data on web traffic, video viewership, and other areas. It operates in multiple countries but is not as dominant in the German market as INFOnline.
• Nielsen: A global measurement and data analytics company providing various audience measurement and market research solutions. They do have a presence in Germany, but INFOnline often dominates digital audience measurement.
• Local Competitors: Depending on the specific region and needs, some local data measurement companies might exist, but are generally less well known.

Choosing an Alternative:

• German Market: If you need certified, audited audience data in Germany, INFOnline (IVW) is generally the standard and essential for most publishers.
• Global Market: If you need broader global reach data, Comscore or Nielsen could be good options, though they might not have the same level of Germany-specific data.
• Website Analytics: For detailed insights into website traffic and user behavior, Google Analytics or Adobe Analytics can be good choices.
• Specific Needs: Consider your specific requirements. Are you looking for:
  • Standardized, audited data (INFOnline IVW)
  • General web analytics data (Google Analytics)
  • Global audience measurement (Comscore, Nielsen)
  • Deep dive analytics (Adobe Analytics)

Pricing:

• INFOnline operates on a subscription basis. Their pricing model is often dependent on the size of the publisher or advertiser, the number of websites/apps being measured, and the specific services required.
• It s difficult to give specific figures, as they negotiate directly with clients.
• Expect higher fees for larger publishers with higher traffic volumes and more complex measurement needs.
• For IVW services, costs are usually an important part of a German publisher s budget because it is a requirement by many online ad networks and campaigns in Germany.

Customer Care:

• INFOnline is known to be a very standards-focused company, and they operate within the framework of German standards of customer service.
• They provide support to their customers primarily through direct communication via email, phone, and account managers.
• Support is generally geared towards assisting clients with data integration, reporting, and any technical issues that may arise with their services.
• Being a crucial standard for digital audience measurement in Germany, they aim to offer reliable support to their partners.
• Their customer care is generally considered to be professional and reliable, especially towards the publishers who are working to implement the IVW measurement in their web pages and apps.
• Publicly available reviews of their customer service are rare, because of the mostly business-to-business nature of the relations.

In Summary:

• INFOnline is the leading provider of digital audience measurement and market research in Germany, known primarily for their IVW standard.
• They offer certified data, which is often a requirement for publishers and advertisers operating in the German market.
• While alternatives exist, they primarily serve a different purpose or geographical market.
• Pricing is based on subscription, with higher costs for larger clients.
• Customer service is considered to be professional and reliable.

If you have specific questions about INFOnline or are evaluating them against other options, feel free to ask! I d be happy to help.