Websites using Hivestack

Okay, let s break down HiveStack, covering its overview, revenue (estimates), alternatives, pricing, and customer care details.

HiveStack Overview

HiveStack is a demand-side platform (DSP) for digital out-of-home (DOOH) advertising. Essentially, it helps advertisers buy ad space on digital billboards and other digital screens programmatically.

Here s what it does in a nutshell:

• Programmatic DOOH: It automates the process of buying DOOH inventory, enabling advertisers to target specific audiences and locations with greater precision.
• Global Reach: HiveStack has a large network of connected screens across various markets worldwide.
• Real-Time Bidding: It uses real-time bidding (RTB) technology to facilitate auctions for ad space, meaning advertisers can bid in real time.
• Data Integration: HiveStack integrates with various data sources, allowing advertisers to use audience insights, location data, and other variables to optimize their campaigns.
• Creative Management: The platform includes tools for uploading and managing creative assets.
• Reporting & Analytics: Advertisers can track campaign performance, view audience metrics, and optimize their strategies using HiveStack s reporting tools.

Key Features:

• Targeting: Location-based targeting, dayparting, audience demographics, and behavioral targeting.
• Real-Time Optimization: Campaign adjustments in real-time based on performance metrics.
• Inventory Access: Access to a wide range of DOOH screen networks.
• Integrations: Connectivity with other advertising platforms and data management platforms (DMPs).
• Creative Capabilities: Flexibility to use static images, videos, and dynamic content.

Revenue (Estimates)

Estimating HiveStack s exact revenue is difficult because the company is privately held, and financial information is not publicly disclosed. However, based on industry analysis and funding rounds, here s what can be inferred:

• Significant Growth: The programmatic DOOH market is growing rapidly, and HiveStack is considered a leading player. This indicates strong growth potential.
• Funding Rounds: They ve raised a substantial amount of funding from investors, suggesting a high valuation and revenue expectations.
• Million Dollar Revenue: It s very reasonable to assume that HiveStack is generating tens of millions of dollars in revenue per year, and likely moving into the hundreds of millions.
• Industry-Specific Reports: Some reports point to them having the largest global footprint in programmatic OOH, indicating market share and revenue generation.

Important Note: These are estimates. Exact revenue figures are not public information.

Alternatives

The DOOH advertising space has several other significant players. Some of the main competitors and alternatives to HiveStack include:

• Vistar Media: Another large DSP specializing in DOOH. They have strong relationships with media owners and a broad range of inventory.
• Place Exchange: A DSP focusing on various OOH formats (not just digital).
• Broadsign: A well-established platform offering both DSP and supply-side (SSP) functionalities. Known for its extensive infrastructure.
• Adomni: A platform specializing in both direct buy and programmatic DOOH.
• Hivestack: It s worth noting that sometimes the alternatives are not direct competitors but complement each other, like other tech in the ad ecosystem.

Key Differences to consider when choosing an alternative:

• Inventory Access: Each platform has its own network of screens; consider which networks offer the inventory in the regions you need.
• Targeting Capabilities: Specific features and data integrations may vary between platforms.
• Pricing Structure: Differences in pricing models and minimum spend requirements.
• User Interface: Ease of use can influence your decision, so consider a demo.
• Support: The level of customer support and available resources.

Pricing

• Varied Models: Pricing models for programmatic DOOH often vary. They may include:
  • CPM (Cost Per Mille/Thousand Impressions): This is the most common model where advertisers pay for every thousand times an ad is displayed.
  • CPC (Cost Per Click): Less common with DOOH, but some platforms are offering interactive and measurable click data.
  • Fixed Pricing: Some inventory can be purchased at a fixed rate for a specific duration.
• Platform Fees: DSPs usually charge a platform fee, either as a percentage of ad spend or a flat fee.
• Minimum Spends: Many DSPs have a minimum monthly or campaign spend.
• Negotiation: Larger advertisers may be able to negotiate custom rates and packages.

HiveStack is likely to have similar pricing models based on these industry standards. It is recommended to reach out directly to them for specifics.

Customer Care

• Dedicated Account Managers: HiveStack typically assigns account managers to assist advertisers with campaign setup, optimization, and reporting.
• Onboarding Resources: They often have onboarding documentation, training materials, and online resources to help new users get started.
• Technical Support: Technical support is provided to help troubleshoot issues and resolve platform-related queries.
• Help Desk/Knowledge Base: Access to a help desk or knowledge base with FAQs and articles is likely provided.
• Feedback Channels: They often have channels for clients to submit feedback and suggest improvements to the platform.
• Direct Contact: You can reach out through their contact form, phone or email for any help or sales queries.

To find specifics:

• Check the HiveStack Website: Visit their official website for detailed contact information and support details.
• Request a Demo: A demo will allow you to ask questions about support and training.
• Read Reviews: Check online reviews and forums to see what other users have said about their customer care.

In Conclusion

HiveStack is a leading player in the programmatic DOOH market, offering a powerful platform for advertisers to reach audiences on digital screens. They are experiencing significant growth and have a significant global footprint. While their specific revenue and pricing details are not fully public, understanding their core functionalities, the competitive landscape, and pricing models of programmatic DOOH will help when researching if HiveStack is the right solution for your advertising needs. Always remember to directly engage with HiveStack or any platform you are considering to discuss your specific requirements and understand current offerings.