Websites using Goldbach

Okay, let s break down Goldbach, focusing on the aspects you ve requested: Overview, Revenue, Alternatives, Pricing, and Customer Care.

Overview of Goldbach

Goldbach is a European media company specializing in marketing and communications solutions. They act primarily as a marketing and advertising sales house. They connect media owners (like publishers, broadcasters, and digital platforms) with advertisers. Their services help advertisers reach specific target audiences through various channels, including:

• Digital Advertising: Display, video, native, social media advertising, programmatic advertising, and performance marketing.
• Traditional Media: Television, radio, print, and out-of-home advertising (OOH).
• Content Marketing: Creation and distribution of branded content.
• Specialized Services: Data-driven advertising solutions, consulting, and campaign planning.
• Technology & Tools: Provision of advertising technology platforms and software for campaign management and optimization.

Key Characteristics:

• Pan-European Reach: While based in Switzerland, they have a significant presence across several European countries, including Germany, Austria, Poland and the Czech Republic. This gives them access to diverse audiences.
• Strong Relationships: They foster strong partnerships with both media owners and advertisers, enabling them to offer a wide range of advertising opportunities.
• Data-Driven Approach: They emphasize using data and technology to deliver targeted and effective campaigns.
• Part of a Larger Group: Goldbach is a part of the TX Group, which gives it additional resources and support.
• Focus on Innovation: They continually adapt to changes in the advertising landscape, including the shift towards digital advertising and programmatic buying.

Revenue

Goldbach s revenue is generated primarily through:

• Advertising Sales: The largest portion of revenue comes from selling advertising space on various media platforms.
• Technology Fees: Income from providing access to their ad tech platforms.
• Service Fees: Charges for services like consulting, campaign management, and content creation.
• Content Marketing: Income from producing branded content.

Specific Revenue Figures:

Unfortunately, precise revenue figures for Goldbach aren t always readily available in a consolidated manner. This is because:

• Private Company Structure: Goldbach is part of the TX Group, and financial reporting might not always break down revenue for individual subsidiaries publicly.
• Annual Reports: Detailed revenue information is usually contained in the parent company s (TX Group) annual reports, which may not always provide specific details at the Goldbach level.

To get a more accurate picture of Goldbach s revenue, one would typically need to:

• Consult the TX Group Annual Reports: This is the primary source of financial data.
• Look for Industry Reports: Sometimes, industry analysis firms may include estimates of Goldbach s revenue in their sector-specific reports.

Alternatives to Goldbach

If you re considering options other than Goldbach for your advertising needs, here are some alternative categories and examples:

1. Other Marketing and Advertising Sales Houses:

• Publicitas: Another large European media sales house with a similar scope to Goldbach.
• IP Deutschland (part of RTL): A large German sales house.
• SevenOne Media (part of ProSiebenSat.1): A German sales house specializing in TV and digital.
• Sky Media: Focused on media sales for Sky channels.

2. Global Advertising Networks:

• Google Ads (formerly AdWords): The dominant digital advertising platform for search and display.
• Meta Ads (Facebook, Instagram): For social media advertising.
• Amazon Advertising: For reaching customers on Amazon and its related properties.
• Microsoft Advertising: For search and other advertising options on Microsoft s network.

3. Agency Networks:

• Dentsu Aegis Network, WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group: Large advertising agencies that offer comprehensive marketing services, often including media buying and sales.

4. Specialized Advertising Platforms:

• Adform, The Trade Desk, AppNexus: Programmatic advertising platforms.
• Specific OOH (Out-of-Home) Media Providers: For OOH advertising.
• Specialized Content Marketing Agencies: If your primary need is content creation.

5. Direct Media Buying:

• Working Directly with Publishers: Bypassing sales houses or agencies and buying ad space directly. This requires more management but can potentially be cost-effective for large advertisers.

Choosing the Best Alternative:

The right alternative will depend on your:

• Budget: Global networks often require higher spends.
• Target Audience: Local sales houses might be better for reaching a specific European audience.
• Specific Media Mix: Which channels are most important for your campaign.
• Level of Service Required: Do you need a full-service agency or a simpler platform?

Pricing

Goldbach s pricing model is generally based on:

• Cost-Per-Thousand (CPM): Especially for display and banner advertising.
• Cost-Per-Click (CPC): For performance-based campaigns.
• Cost-Per-Action (CPA): For campaigns focused on achieving a specific action, like a sign-up or lead.
• Percentage of Media Spend (For Agencies): Some agencies charge based on a percentage of total media spend.
• Fixed Fees: For some specialized services, consulting, or content creation.

Factors Affecting Pricing:

• Media Channel: TV ads, digital display, OOH will have different price points.
• Ad Placement: Premium placements command higher prices.
• Audience Targeting: More specific targeting often comes at a premium.
• Campaign Length: Longer campaigns can sometimes lead to better rates.
• Volume of Media Buy: Higher media budgets can often result in discounted rates.
• Geographic Region: Pricing varies by country.
• Demand: Prices fluctuate based on supply and demand for ad inventory.

Important Note:

• Goldbach, being a sales house, works with media owners and advertisers to establish pricing, which is generally not fixed. It is negotiated based on a range of factors. Therefore, it is best to reach out to their sales team for pricing based on your specific needs.

Customer Care Details

Goldbach s customer care is typically offered through:

• Dedicated Account Managers: Clients will typically have an account manager as their main point of contact.
• Campaign Support Team: They provide support in planning, executing, and optimizing campaigns.
• Reporting and Analytics: They provide reports on campaign performance and insights.
• Technical Support: For issues related to their advertising technology platforms.

How to Contact Them:

• Website: Visit their official website for contact forms, email addresses, and phone numbers.
• Regional Offices: Contact the relevant regional office based on your location or the target market.
• LinkedIN: You can also find employees to contact with specific questions on Linkedin.

Summary

Goldbach is a significant player in the European media sales market, connecting advertisers and media owners. Understanding their revenue, considering alternatives, negotiating pricing, and utilizing their customer service can be essential when deciding on the right marketing partner for your needs. Remember, engaging with their sales representatives directly is the best way to obtain the most accurate, up-to-date information and tailored solutions.