Websites using Getintent

Okay, let s break down Getintent, covering its overview, revenue, alternatives, pricing, and customer care.

Overview

Getintent is a demand-side platform (DSP) that primarily focuses on programmatic advertising. It helps advertisers and agencies buy digital ad space across various channels, including display, video, mobile, and connected TV (CTV). Here s a more detailed look:

• Key Function: Getintent uses real-time bidding (RTB) to automate the process of buying ad impressions across ad exchanges and supply-side platforms (SSPs).
• Target Audience: Primarily caters to medium to large-sized brands and agencies that want to optimize their programmatic ad spend and reach specific audiences.
• Key Features:
  • Proprietary Technology: They often emphasize their in-house technology for bidding and optimization.
  • Data-Driven Approach: Leverages data to identify optimal targeting and improve campaign performance.
  • Transparency and Control: Aims to provide advertisers with a clear view of their spending and campaign performance.
  • Managed and Self-Serve Options: Offers both managed service options where Getintent s team handles campaign setup and management, and self-serve options for advertisers who prefer more control.
  • Multichannel Support: Supports various advertising formats across web, mobile apps, video, and CTV.
  • Advanced Targeting: Includes options for contextual targeting, behavioral targeting, audience segmentation, and retargeting.

Revenue

• Private Company: Getintent is a private company, and its specific revenue figures are not publicly disclosed.
• Estimated Range: Based on industry estimates and their scale of operations, Getintent is likely in the range of tens to hundreds of millions of dollars in annual revenue. However, this is just an estimate.
• Growth Trajectory: Getintent has been growing steadily, as programmatic ad spending continues to expand. They ve invested heavily in their technology and partnerships, contributing to their revenue growth.

Alternatives

The DSP landscape is quite competitive. Here are some of the prominent alternatives to Getintent:

• Google Marketing Platform (Display & Video 360): One of the industry s biggest players, offers a comprehensive suite of tools.
• The Trade Desk: A leading independent DSP, known for its advanced features and transparency.
• MediaMath: Another significant DSP, offering a range of solutions for advertisers.
• Amazon Advertising DSP: Gaining traction, especially for advertisers focused on reaching Amazon shoppers.
• Adobe Advertising Cloud DSP: Part of Adobe s marketing cloud suite.
• Xandr Invest (formerly AppNexus): Known for its enterprise-level capabilities.
• Basis Technologies (formerly Centro): A more integrated platform with DSP functionality.
• AdRoll: Focused on retargeting and e-commerce.
• StackAdapt: Geared towards B2B advertising.

Choosing an Alternative: The best alternative for you depends on your specific needs: budget, scale, desired level of control, targeting requirements, and the specific media channels.

Pricing

• Not Transparent: DSP pricing is generally not transparently published. It varies based on several factors.
• Common Models:
  • Media Spend Percentage: They take a percentage cut of the media spent through the platform. This can vary from around 5-20% of the spend.
  • Managed Service Fees: If you choose a managed service option, they will charge an additional fee for their services, including campaign setup, optimization, and reporting.
  • Minimum Spend Requirements: Many DSPs have minimum spend requirements for working with them, which can range from several thousand to tens of thousands of dollars per month.
  • Platform Access Fees: Some DSPs have platform fees (monthly subscription fees).
• Negotiable: Often, pricing can be negotiated based on your anticipated spending level.
• Contact Directly: The best way to determine pricing is to reach out to Getintent s sales team directly for a custom quote based on your specific needs.

Customer Care Details

• Dedicated Account Managers: Clients, particularly those using a managed service, generally have a dedicated account manager.
• Support Channels:
  • Email/Ticketing System: Common for resolving technical issues and routine inquiries.
  • Phone Support: May be available for urgent issues, depending on the service tier and region.
  • Live Chat: May be available, especially for initial inquiries.
• Training and Onboarding: Getintent is likely to offer onboarding sessions and training materials for new users to understand the platform.
• Documentation and Knowledge Base: Most DSPs have a knowledge base to guide users through the platform.
• Reviews: Checking customer reviews on sites like G2 or Capterra can give an idea of the general perception of the customer service quality.

Summary

• Getintent is a DSP focused on programmatic advertising, with strong data capabilities and a focus on transparency.
• Revenue is not public but can be estimated in the tens to hundreds of millions annually.
• Numerous DSP alternatives exist, each with different strengths and weaknesses.
• Pricing is not public and varies depending on spend and service chosen, often negotiated with the sales team.
• Customer care will likely include dedicated account managers and support through email, phone, and potentially live chat, often with knowledge bases and training resources.

If you are evaluating DSPs, it s recommended to contact Getintent and its competitors directly to get specific pricing, features, and customer service information. Be sure to clearly communicate your needs and desired outcomes.