Websites using Frameplay

Okay, let s break down Frameplay, covering its overview, revenue aspects, alternatives, pricing, and customer care details.

Frameplay: Overview

Frameplay is an in-game advertising technology company focused on delivering Intrinsic In-Game Advertising. This means they aim to seamlessly integrate advertisements into the natural environment of video games, rather than having them appear as intrusive overlays or pop-ups.

Here s a breakdown of their core concepts:

• Intrinsic In-Game Ads: They focus on placing ads within the game world as if they were part of the environment. Think billboards in a racing game, posters in a sports game, or a branded vending machine in an action game.
• Non-Disruptive: The goal is to avoid disrupting gameplay, preserving the player experience while still delivering ad impressions.
• Programmatic Platform: Frameplay offers a programmatic platform, enabling advertisers to target specific demographics, game genres, and more, similar to online advertising.
• Real-Time Bidding (RTB): They often utilize RTB to connect ad buyers with available placements within games.
• Analytics and Reporting: They provide tools for advertisers to measure the effectiveness of their in-game campaigns.

Key Features:

• Dynamic Ad Insertion: Ads can be updated in real-time, allowing for timely and relevant campaigns.
• Contextual Targeting: Ads can be placed to match the themes and tone of the game.
• Native Integration: Frameplay aims for ads to feel natural and organic to the game environment.
• Performance Measurement: Tracking tools to understand impression views, engagement, and impact.

Revenue:

Frameplay s revenue model is primarily based on two components:

1. Advertising Revenue:

   • CPM (Cost Per Mille/Thousand Impressions): This is the primary revenue driver. Publishers earn money based on the number of ad impressions served within their games.
   • Performance-Based Revenue: They may also offer performance-based models, where revenue is tied to specific actions like clicks or conversions. (Less common in in-game due to the nature of the ads)

2. Platform Fees:

   • Frameplay may charge fees for using its platform, although the core model is often around revenue sharing.

How Revenue is Shared:

• Publisher Revenue: Game developers or publishers typically receive a portion of the ad revenue generated through Frameplay s platform. The exact percentage depends on the contract and factors like the game s popularity, ad placement, and integration.
• Frameplay s Revenue: They keep the remaining portion of the ad revenue as their profit, covering their platform costs and overheads.
• Advertisers pay the cost per mille or impressions.

It s worth noting: Actual revenue varies greatly based on game popularity, ad engagement, and campaign performance, as well as the specific agreement between Frameplay and the game developer or publisher.

Alternatives to Frameplay:

While Frameplay is a prominent player in intrinsic in-game advertising, here are some alternatives and companies in the space:

• Anzu: A major competitor, offering a similar platform for in-game ads with a focus on programmatic and native placements.
• Bidstack: Also focused on native in-game advertising, providing tools and technology for developers and advertisers.
• Adverty: Another platform offering in-game advertising solutions.
• Unity Ads: Although primarily focused on mobile game ads, Unity also includes some options for in-game banners or interstitials.
• IronSource: Another mobile monetization platform that is expanding into in-game advertising.
• Other SDKs and networks: Depending on the target platform (e.g. mobile, PC, console) other more specific advertising SDKs and networks are also available.

Choosing an Alternative: The best alternative depends on specific needs, such as:

• Game Platform: (mobile, PC, console)
• Ad Format: (billboards, objects, etc.)
• Level of integration: (easy to integrate, highly customizable)
• Programmatic Capabilities: (how much control you have over targeting)
• Developer support: (resources, documentation, etc.)

Pricing:

Frameplay s pricing model is generally based on a mix of:

• CPM (Cost Per Mille/Thousand Impressions): This is the most common model where advertisers pay for every thousand times their ad is shown within the game.
• Revenue Sharing: They often use revenue sharing with game developers or publishers, the actual percentage of which is negotiated on a per-agreement basis.
• Platform Fees: Some upfront fees might be required depending on the size and complexity of the integrations, but the majority is based on ad revenue and revenue sharing.

It s important to note:

• Variable CPMs: The CPM can vary widely depending on:
  • The game s genre and popularity.
  • The targeting audience.
  • The ad placement within the game.
  • Ad format.
  • The campaign budget.
• Negotiable Rates: Pricing and revenue share agreements are often negotiable based on volume and integration complexity.

Advertisers should expect:

• To set a budget for their ad campaign.
• To bid on inventory through their programmatic platform.
• To work with Frameplay to determine appropriate placement and targeting options.

Game Developers/Publishers should expect:

• A share of the revenue generated from in-game ads.
• The need to integrate the Frameplay SDK into their game.
• To work with Frameplay to ensure proper ad placements that don t negatively impact the player experience.

Customer Care Details:

Specific customer care information for Frameplay can be found through their official channels:

• Website: The Frameplay website is a primary resource. Look for sections like Support, Contact Us, or Resources that provide info on contact methods.
• Contact Form: They will have a contact form to be used by either developers, publishers or advertisers to get in touch with their team.
• Sales & Onboarding: Dedicated sales and onboarding teams assist with the integration and ad campaign setup processes.
• Developer Support: They likely offer a developer portal with documentation, FAQs, and resources for integrating their SDK.
• Account Management: Larger clients usually receive dedicated account managers to assist with their ongoing needs.

How to Find the most up-to-date details:

1. Visit Frameplay s Website: Start there for current contact options, support documentation, and FAQs.
2. LinkedIn: Follow Frameplay on LinkedIn, as they often share updates and news.
3. Industry Events: Check if they attend gaming or advertising industry events, where you can meet representatives in person.

In Conclusion:

Frameplay offers a unique approach to in-game advertising, focused on intrinsic placements and programmatic capabilities. They have a revenue model that benefits both game developers and advertisers through a combination of CPM and revenue-sharing. Pricing is variable depending on several factors, and customer care is typically available through their website and dedicated support teams. To fully understand the offering, the best approach is to reach out to Frameplay directly.