Websites using Feathr

Okay, let s break down Feathr, covering its overview, revenue (though this is tricky for a private company), alternatives, pricing, and customer care details.

Feathr: Overview

Feathr is a digital marketing platform specifically designed for the events and association industries. It focuses on helping these organizations attract, engage, and retain attendees, members, and sponsors through targeted marketing efforts.

Key features of Feathr include:

• Website Retargeting: Reaching website visitors who didn t initially convert, encouraging them to register for an event or become a member.
• Display Advertising: Creating and managing targeted ads across a network of websites, reaching specific demographics and interests relevant to events and associations.
• Email Marketing: Automating email campaigns to nurture leads, promote events, and communicate with members.
• Marketing Analytics: Providing insights into campaign performance, allowing users to track results and optimize their strategies.
• Data Management: Gathering and segmenting data to create highly targeted marketing campaigns.
• Social Media Integration: Connecting social channels to the platform for campaign management and content promotion.
• Event Integration: Integrating with event registration platforms to streamline data and marketing efforts.

In short, Feathr aims to be an all-in-one marketing solution for the specific challenges of the event and association space. They help these organizations move beyond basic email blasts to a more sophisticated approach of digital marketing.

Revenue

As a private company, Feathr does not publicly disclose its revenue. Therefore, providing exact numbers is impossible. However, we can make some educated assumptions:

• Growth: Feathr has been steadily gaining traction within its niche and has raised funding, which indicates likely growth.
• Target Market: The events and association industries are significant markets, meaning there s a substantial revenue potential.
• Subscription Model: Feathr uses a SaaS (Software as a Service) subscription model, which generates recurring revenue.

To get an idea of their financial position, you d have to look at industry trends, size of their customer base, and publicly released statements about their growth. It s safe to assume they are a healthy, growing company, but precise revenue numbers are unavailable.

Alternatives to Feathr

Several alternatives exist, depending on the specific needs and priorities of an organization. Here s a breakdown of some key options:

• General Marketing Automation Platforms:
  • HubSpot: A powerful platform with a wide range of features, including CRM, email marketing, and marketing automation. Suitable for larger associations or those needing a comprehensive marketing suite.
  • Marketo (Adobe Marketo Engage): An enterprise-level marketing automation platform with advanced features. Good for large, complex organizations with significant marketing budgets.
  • Pardot (Salesforce Pardot): A B2B marketing automation solution, well-suited for organizations that have sales teams and need lead nurturing capabilities.
• Event-Focused Platforms:
  • Cvent: A comprehensive platform focusing on event management, but also includes marketing features. Ideal for organizations primarily concerned with event planning and execution.
  • Bizzabo: Another strong event platform with robust marketing tools for pre and post-event engagement.
  • Aventri: Similar to Cvent and Bizzabo, offering event-focused solutions with integrated marketing capabilities.

• Association Management Systems (AMS) with Marketing Features:

  • NetForum: A popular AMS platform that includes marketing features within its membership management capabilities.
  • Fonteva: Another leading AMS, incorporating marketing tools along with its core functionalities.
  • MemberClicks: An AMS designed specifically for small to mid-sized associations with integrated marketing solutions.

• Niche Solution:

  • Pathable: More focused on mobile app-based engagement for events with some marketing tools.

The best alternative depends on the specific needs:

• For pure event focus: Cvent, Bizzabo, and Aventri.
• For broader marketing needs with some event capabilities: HubSpot, Marketo, and Pardot.
• For a balance of marketing and member management: NetForum, Fonteva, and MemberClicks.

Pricing

Feathr operates on a subscription-based pricing model. While the exact price isn t publicly listed, you can generally expect that pricing is:

• Tiered: Pricing is often based on factors like the size of the organization (number of contacts), the volume of marketing activities, the chosen features, and the level of support.
• Customized: Feathr will likely work with organizations to develop a tailored package to suit their unique needs and budgets.

To get specific pricing, you will need to contact Feathr directly for a demo and a quote.

Factors Affecting Pricing:

• Number of Contacts/Members: The total number of contacts in the database.
• Email Volume: The number of emails sent each month.
• Ad Spend: The amount spent on advertising campaigns.
• Feature Set: The particular modules and features needed, such as integrations, custom analytics, and automation.
• Support Level: The degree of customer support and training required.

Customer Care Details

Feathr is known for providing good customer support, often cited by users as a positive aspect of the platform. Their customer care generally includes:

• Dedicated Account Managers: Many customers are assigned a dedicated account manager to help with onboarding, strategic planning, and ongoing support.
• Online Support Portal: Access to documentation, tutorials, and a knowledge base for self-service support.
• Email Support: A way to contact the support team with questions and requests.
• Phone Support: Likely available for urgent issues or for higher-tier support plans.
• Training Resources: Feathr provides training to new users to ensure they can get the most out of the platform.
• Community: They may offer user communities where clients can connect, learn, and share ideas.

How to Contact Them:

• Website: Visit the Feathr website and use their contact form.
• Demo Request: Request a demo to discuss specific needs and support options.
• Social Media: Some companies also provide customer support via social media platforms.

In Summary

Feathr is a specialized marketing platform catering to events and associations. While exact revenue is not public, it s a well-regarded solution with strong customer support. When considering it, comparing alternatives and requesting a custom quote is vital. If you are in the events or association space, Feathr is worth a look, but carefully analyze your specific needs before committing.