Websites using Factor-eleven

Okay, let s break down Factor Eleven, covering its overview, revenue (though this can be tricky for private companies), alternatives, pricing, and customer care.

Factor Eleven Overview

Factor Eleven is a company that specializes in data analysis and research, often with a focus on media and advertising effectiveness. They help businesses understand the impact of their marketing campaigns, measure audience engagement, and make data-driven decisions. Here s a more detailed look at their key aspects:

• Focus: Their core offering revolves around applying sophisticated data analysis techniques to various business problems, often with a specific emphasis on the media landscape. This includes:
  • Media Mix Modeling (MMM): Analyzing how different media channels contribute to overall business goals.
  • Attribution Modeling: Determining which marketing touchpoints are most influential in a customer s journey.
  • Audience Insights: Understanding customer demographics, behaviors, and preferences.
  • Competitive Analysis: Benchmarking performance against industry peers.
  • Campaign Optimization: Identifying opportunities to improve marketing ROI.
• Target Clients: They typically work with medium to large-sized businesses and advertising agencies across various industries (though specifics can vary).
• Approach: They are likely to use a combination of proprietary methodologies, industry-standard tools, and custom-built solutions.
• Company Size: Factor Eleven is generally considered a smaller, specialized firm, not a large corporation.
• Reputation: Based on publicly available information and client testimonials, they are generally considered to be reputable and skilled in their area of expertise.

Revenue Information

As a privately held company, Factor Eleven does not publicly disclose its revenue. Therefore, any revenue figures you might find are likely to be estimates from industry analysts or based on speculation. It s challenging to get reliable, precise numbers.

Alternatives to Factor Eleven

If you are looking for similar services or capabilities, here are some alternative companies and approaches:

• Large Marketing/Advertising Agencies with Data Divisions:
  • Accenture Interactive: Offers extensive marketing analytics and consulting services.
  • Dentsu Aegis Network: A global agency with strong data analytics capabilities.
  • Omnicom Group: Another major agency holding company with sophisticated data and analytics offerings.
  • WPP: Similar to the others, provides various marketing and data analysis solutions.
• Specialized Marketing Analytics Firms:
  • Analytic Partners: A well-known player in marketing mix modeling and attribution.
  • Nielsen: Provides a wide range of marketing research and measurement services.
  • IRI: Offers analytics for consumer packaged goods and retail.
  • Marketing Evolution: Focuses on end-to-end marketing measurement.
• Software-Focused Solutions:
  • Google Analytics 360: A powerful platform for web analytics and attribution.
  • Adobe Analytics: Another enterprise-level analytics platform.
  • Tableau/Power BI: Data visualization and business intelligence tools that can be used for marketing analysis.
  • Adjust, AppsFlyer: Specialized in mobile attribution tracking.
• In-House Team:
  • Building your own data science/analytics team to handle these tasks internally. This requires investment in talent, tools, and training.

Pricing

Factor Eleven s pricing model is not publicly available, but here are common pricing structures used by similar companies:

• Project-Based Pricing: Charging a flat fee for a specific project, such as an MMM analysis or a campaign optimization study.
• Retainer-Based Pricing: Working with a client on an ongoing basis for a monthly or quarterly fee.
• Hourly Rate: Charging an hourly rate for consultant or analyst time.
• Subscription Model: Offering a software platform or data service on a recurring subscription basis (less common for specialized firms).

Pricing Considerations:

• Complexity of the Project: The more intricate the analysis, the higher the price.
• Data Volume: Larger datasets require more resources and time, impacting costs.
• Expertise: Senior consultants or specialized skills will usually come with higher fees.
• Tools and Technologies: Use of proprietary software and advanced technologies can increase costs.
• Customization: Highly customized solutions are more expensive than off-the-shelf products.

Customer Care Details

While specific details about Factor Eleven s customer service aren t always readily available, here s what you can generally expect and how they likely approach it:

• Relationship-Driven Approach: Given their smaller size, they are likely to prioritize personalized client service and relationship management.
• Dedicated Project Managers: Each project is likely assigned a manager who is a key contact point and keeps the client informed on progress.
• Consultative Process: They probably spend time understanding the client s specific needs and challenges before beginning any analysis.
• Reporting and Communication: Providing regular updates, clear reports, and presenting findings in an understandable way.
• Responsiveness: Responding quickly to inquiries and addressing client concerns promptly.
• Training and Support: They may offer training on how to interpret the findings and put insights into action.

How to Get Specific Customer Service Information:

• Website Contact Form: Visit their website and use the contact form.
• Email: Look for a contact email address on their website.
• Phone: If a phone number is provided, try calling them directly.
• Sales Inquiry: Express your interest in their services to initiate communication.

In Conclusion

Factor Eleven provides specialized data analysis and research services, primarily focused on media and advertising effectiveness. They are generally seen as reputable with expertise in their niche. While precise revenue and customer care details might be difficult to obtain publicly, this overview gives you a solid understanding of what they offer, potential alternatives, likely pricing structures, and what to expect regarding customer service.

If you are considering using their services, it s best to reach out directly to discuss your specific needs and get a customized proposal. Good luck!