Websites using ExoClick

Okay, let s break down ExoClick, covering its overview, revenue potential, alternatives, pricing, and customer care:

ExoClick Overview

ExoClick is a global ad network and ad tech company primarily focused on the adult entertainment industry and other related niches. They provide a platform for publishers to monetize their websites and for advertisers to reach a specific audience.

Here s a breakdown of their key features:

• Focus: Primarily serves the adult entertainment vertical, but also includes dating, gaming, and other high-traffic categories.
• Ad Formats: Offers a wide variety of ad formats, including:
  • Banners (various sizes)
  • Native ads
  • Popunders
  • Popups
  • Direct links
  • Video ads
  • Push notifications
  • Instant messages (IM)
• Geographic Reach: Claims a global reach with inventory across many countries.
• Targeting Options: Provides various targeting options such as:
  • Geo-targeting
  • Device targeting
  • Operating system targeting
  • Browser targeting
  • Category targeting
  • Keyword targeting
• Technology: Offers an in-house ad server, RTB (Real-Time Bidding), and various APIs.
• Dashboard: Provides publishers and advertisers with a dashboard to manage campaigns, track performance, and access reports.

Revenue Potential for Publishers

The revenue a publisher can generate with ExoClick depends on various factors:

• Traffic Volume: The more traffic a site has, the higher the potential revenue.
• Traffic Quality: Traffic quality (e.g., engagement, geo) greatly influences revenue.
• Ad Placements: Optimal ad placement is crucial for higher CTRs (Click-Through Rates) and thus, revenue.
• Ad Formats: Experimenting with different ad formats can impact revenue.
• Vertical: Adult entertainment generally provides higher payouts compared to some other niches.
• ExoClick s Algorithms: The network s algorithms play a role in connecting publishers with relevant advertisers and optimizing bids.

General Revenue Expectations (Keep in Mind These Are Highly Variable):

• CPM (Cost Per Mille - Cost per 1000 impressions): CPM rates can range widely from a few cents to several dollars, depending on the factors mentioned above. CPMs in the adult vertical tend to be higher than mainstream niches.
• Earnings: Some publishers report earning a decent income from ExoClick, while others might see more modest results.
• Referral Program: ExoClick also offers a referral program, which can be a source of additional revenue.

Alternatives to ExoClick

There are several alternative ad networks and platforms for both publishers and advertisers, including:

For Adult and Related Verticals:

• TrafficJunky: Another large player specializing in adult traffic.
• PlugRush: Similar in focus, with a variety of ad formats and monetization options.
• PropellerAds: While not exclusively adult, offers adult traffic options as well as other categories.
• AdCash: Another network with global reach and a variety of ad formats.

For Broader Reach (May Include Some Adult Inventory):

• Google AdSense: (Generally restrictive with adult content).
• Media.net: Another mainstream platform
• Amazon Advertising: For product-based advertising.
• Facebook Ads: (Restrictive with adult content).
• Taboola/Outbrain: For native advertising and content discovery.

Choosing an Alternative:

The best alternative will depend on your specific needs and priorities:

• Vertical: Focus on a network that aligns with your website/offer s niche.
• Traffic: Choose networks based on their coverage for your target geographic region and volume of traffic.
• Ad Formats: Select platforms that provide the formats that work best for your site/offer.
• Payment Terms: Evaluate the payment methods and minimum payout thresholds.
• Reputation: Look for reviews and feedback on the network s performance and reliability.

ExoClick Pricing

ExoClick s pricing model works on a bid-based system. Both publishers and advertisers can benefit from it:

• Advertisers:

  • Set bids on a CPM (Cost Per Mille) or CPC (Cost Per Click) basis.
  • Compete in real-time auctions for ad impressions.
  • Have options to set their budget, daily spend, and targeting options.

• Publishers:

  • Earn revenue based on ad impressions and clicks.
  • Usually paid on a CPM basis, but can also depend on other pricing models, depending on the ad format.
  • No fixed fee to register as a publisher.
• No minimum to join: You can register for free, but most platforms do have a minimum payment threshold for earnings to be paid out to publishers.

Key Points about Pricing:

• Real-Time Bidding (RTB): ExoClick s RTB system allows for dynamic and competitive pricing.
• Flexibility: Advertisers can control their costs and adjust their bids as needed.
• Variable CPMs: CPM rates are highly variable, dependent on the factors previously mentioned.
• No Fixed Monthly Fees: There isn t typically a monthly subscription fee to use the ExoClick platform (although there could be for some advanced features or specific contract requirements).

ExoClick Customer Care

ExoClick provides customer support through several channels:

• Support Tickets: The primary channel of support, submitted through their platform s interface.
• Email: They typically have email addresses for support and sales inquiries.
• Knowledge Base: They offer a knowledge base with FAQs, tutorials, and guides.
• Account Managers: Larger clients may be assigned a dedicated account manager.
• Community Forums: There are online forums or communities where users might share experiences and help each other.

Important Things to Consider About ExoClick Customer Support:

• Response Time: While they claim to offer timely support, response times might vary.
• Quality: User experiences with the quality of support can vary widely. Some report good support, while others have had issues.
• Language: Support is often provided in English, but may also be available in other languages.
• Platform Specific: Some users have had issues with the platform itself and its complexity.

In Conclusion

ExoClick is a significant player in the adult advertising landscape. It offers a variety of ad formats, targeting options, and a global reach. The revenue potential for publishers depends on various factors, and using other alternatives may be worth exploring.

Remember to thoroughly research and compare your options to see what will best meet your specific goals and requirements. As with all ad networks, it s essential to have a clear strategy, optimize your ad placements, and monitor performance.