Websites using Exactag

Okay, let s break down Exactag, a company in the ad tech space, covering your requested points:

What is Exactag?

Exactag is a marketing analytics and attribution platform that helps businesses understand the impact of their online marketing efforts. They specialize in providing a comprehensive, cross-channel view of customer journeys to help marketers optimize their spending and improve ROI.

Essentially, they help answer the question: Which marketing activities are truly driving conversions and sales?

Key Features and Functionality:

• Cross-Channel Attribution: Track customer interactions across various online channels like search, social media, display ads, email, and affiliate marketing.
• Multi-Touch Attribution Modeling: Go beyond simple last-click attribution and employ advanced models (like linear, time decay, position-based) to give credit to all touchpoints influencing a conversion.
• Data Visualization & Reporting: Offer dashboards and reports that present complex data in an understandable format, allowing marketers to identify trends, patterns, and areas for improvement.
• Marketing Mix Modeling (MMM): Integrate aggregated data for offline channels to get a holistic view of all marketing activities.
• Conversion Tracking: Accurately measure and track conversions across devices and platforms.
• Integration with various Marketing Platforms: Seamlessly connect with popular marketing tools like Google Ads, Facebook Ads, and CRM systems.
• Real-time Analysis: Monitor performance and adapt strategies based on up-to-date data.

Revenue

Exactag is a private company and therefore, they do not publicly disclose their revenue figures.

• Typically, companies in the ad tech space like Exactag generate revenue primarily through software subscriptions (SaaS), often based on usage or features. Their pricing model is generally dependent on the scale of a client s marketing budget.
• Some companies may also offer professional services, such as onboarding, consulting, and custom integrations, which can contribute to revenue.

Alternatives to Exactag:

The marketing analytics and attribution space is quite competitive. Here are some notable alternatives to Exactag:

• Google Analytics 360: Google s enterprise-level analytics platform with enhanced attribution features. (Part of Google Marketing Platform).
• Adobe Analytics: Another robust enterprise analytics platform known for its advanced features and customization. (Part of Adobe Experience Cloud)
• AppsFlyer: Primarily focused on mobile attribution and analytics.
• Branch: A similar competitor in mobile attribution and deep linking.
• Adjust: Another strong player focused on mobile attribution and app analytics.
• Mixpanel: A product analytics tool that also provides marketing attribution insights.
• LeadsRx: A multi-touch attribution platform focused on helping marketers better understand the effectiveness of their efforts.
• Ruler Analytics: Focuses on connecting offline and online data for a better attribution model.
• Rockermatrics: An attribution platform that emphasizes data-driven decision-making.

Factors to consider when choosing an alternative:

• Budget: Enterprise solutions like Adobe Analytics are significantly more expensive than some other options.
• Specific Needs: Some platforms are better for mobile-first businesses, while others excel in cross-channel tracking.
• Integrations: Ensure the platform integrates seamlessly with your existing marketing stack.
• Ease of Use: The platform should be user-friendly for your team.

Pricing:

As a private company, Exactag does not publicly list its pricing. The pricing typically varies based on several factors, including:

• Scale: The size of your business and the volume of data you need to track.
• Features: The specific modules and functionalities you choose.
• Contract Terms: Longer-term contracts may have different pricing.

General Pricing Structure (Common in this space):

• Subscription-Based: Most platforms in this category use a subscription model, often billed monthly or annually.
• Usage-Based: Pricing might be based on the number of website visits, ad impressions, conversions, or other usage metrics.
• Tiered Pricing: Platforms typically offer different packages with varying features and usage limits.
• Custom Pricing: Enterprise-level clients may negotiate custom pricing agreements.

To get specific pricing information, you would need to contact Exactag directly and discuss your needs.

Customer Care Details:

Exactag typically offers customer support through various channels:

• Dedicated Account Managers: For larger clients, they may assign a dedicated account manager to provide personalized support.
• Technical Support: Technical teams handle platform issues, bugs, and integrations.
• Training and Onboarding: Support teams assist with the initial setup and training for users.
• Documentation and Tutorials: Provide online documentation and tutorials to help users navigate the platform.
• Online Support Portal: Some providers offer a support portal with FAQs, knowledge bases, and contact forms.

How to Get in Touch with Exactag Customer Support:

• Website Contact Form: Look for contact forms or request a demo forms on their website.
• Phone Number: They may list a phone number for sales and support.
• Email: Their website may have a general contact email or specific emails for sales and support.
• LinkedIn: Sometimes, you can find support contacts through their LinkedIn profiles.

Key Takeaways:

• Exactag is a sophisticated marketing analytics and attribution platform focused on cross-channel customer journey analysis.
• They provide tools and reporting to help optimize marketing spend, but, they don t publicly disclose their revenue or pricing.
• There are various alternatives with differing focuses and pricing models depending on your needs and budget.
• Contacting Exactag directly is the best way to get an accurate pricing quote and learn about their current support options.

I hope this detailed overview is helpful! Let me know if you have any other questions.