Websites using Emxdgt

Okay, let s break down emxdgt (formerly known as Emx Digital) with an overview, revenue information, alternatives, pricing, and customer care details. Keep in mind that precise financial figures for private companies like emxdgt can be difficult to obtain, and some information may be based on estimates or publicly reported data.

Overview of emxdgt (Formerly Emx Digital)

emxdgt is a digital advertising technology company that provides a supply-side platform (SSP) for publishers. In simpler terms, they help publishers manage and sell their ad inventory to advertisers. Here s a more detailed breakdown:

• Core Functionality:

  • SSP (Supply-Side Platform): This is their main offering. They provide publishers with a platform to manage their ad inventory (display, video, mobile, etc.) and connect with various demand sources (advertisers, ad networks, demand-side platforms).
  • Header Bidding/Prebid: They facilitate header bidding (a more advanced form of programmatic advertising), allowing publishers to offer their inventory to multiple bidders simultaneously to maximize revenue.
  • Programmatic Advertising: They are focused on programmatic ad sales, meaning automated auctions for ad space.
  • Data & Analytics: The platform typically provides publishers with data and analytics to help optimize their ad strategy.

• Target Audience:

  • Digital Publishers: This is their primary client base, ranging from websites, mobile apps, and video content creators to larger media companies.
  • Ad Exchanges and Networks: They connect publishers to various demand partners to facilitate auctions.

• Key Features (Generally Offered in SSPs like emxdgt):

  • Real-Time Bidding (RTB) auction functionality
  • Header bidding/Prebid integration
  • Inventory management and categorization
  • Reporting and analytics dashboards
  • Various ad format support (display, video, native, etc.)
  • Integration with various demand sources (DSPs, ad exchanges)
  • User-friendly platform for both small and large publishers

Revenue Information

• Private Company: emxdgt is a privately held company, so specific revenue figures are not publicly disclosed.
• Estimates: While exact figures are unavailable, industry analysts or publications may offer estimates. Look for financial reports from research firms that analyze the advertising technology market.
• Factors Impacting Revenue: Their revenue is primarily driven by:
  • The volume of ad impressions they process on their platform
  • The transaction fees they charge for each successful ad auction
  • The size and number of publishers that use their services
  • Their ability to attract high-paying advertisers to the platform

Alternatives to emxdgt

The SSP space is quite competitive. Here are some significant alternatives to emxdgt:

• Magnite (Rubicon Project + Telaria): A major SSP player, offering a wide range of features and scale.
• PubMatic: Another prominent SSP with a strong focus on data and transparency.
• Xandr Monetize (formerly AppNexus): Part of Microsoft, offering both SSP and DSP capabilities.
• OpenX: An established SSP with a strong emphasis on quality and performance.
• Google Ad Manager: While technically an ad server, it also acts as an SSP for many publishers.
• Index Exchange: An independent ad exchange and SSP with high-quality integrations.
• Media.net: A large SSP with a strong presence in certain markets.

Pricing

• Not Transparent: Like many SSPs, emxdgt s pricing is not generally available on their website.
• Based on a Revenue-Sharing Model: Typically, SSPs operate using a revenue-sharing model. This means they take a percentage of the ad revenue generated by the publishers using their platform.
• Factors Influencing Pricing:
  • Ad Volume: Pricing can be influenced by the volume of ad impressions a publisher generates.
  • Tiered Pricing: Some SSPs have tiered pricing, with different rates based on scale.
  • Contract Negotiations: Large publishers can often negotiate customized contracts and fees.
• Example: You might see a model where emxdgt takes a 10-30% cut of the revenue generated from ads sold through their platform, but this is purely an example and would need to be confirmed with them directly.

Customer Care Details

• Website Contact: Usually, the first place to look for support is the emxdgt website, specifically their Contact Us or Support section.
• Account Management: Larger clients often have dedicated account managers assigned to them.
• Email/Ticket Support: Typically, there will be a formal email or ticketing system to report issues and get technical support.
• Knowledge Base/Documentation: Reputable SSPs have a comprehensive online help center with FAQs, troubleshooting guides, and platform documentation.
• Training: Some platforms offer initial training and support to get publishers up and running.
• Response Times: Look into reviews to see how responsive their customer service is generally considered to be.
• Specific contact: Check their website to see if there s a specific contact email, or phone number for technical support.

How to find specific details

• Visit their Website: Look for details on their website, particularly sections on:
  • Platform Features
  • Publishers
  • Contact
  • Support
• Contact them Directly: Reach out to emxdgt s sales or support team for a personalized discussion.
• Read Reviews: Look for reviews online from websites and forums, or communities that feature customer opinions.
• Third-Party Reviews: Look for websites that offer in-depth reviews of various advertising technology providers.

In Summary

emxdgt is a key player in the SSP space, helping publishers optimize their ad sales through programmatic auctions. While precise financial details aren t public, their core function is to provide the technology that connects publishers to various demand sources. If you re a publisher considering emxdgt, it s important to evaluate their pricing, platform features, and support alongside their competitors. Make sure to contact them directly to get the most accurate and updated information.