Websites using Deltax

Okay, let s break down DeltaX, a marketing technology platform, focusing on the aspects you ve requested: overview, revenue, alternatives, pricing, and customer care.

DeltaX Overview

DeltaX is a cross-channel marketing platform that helps brands and agencies manage and optimize their advertising campaigns. It s designed to streamline various marketing activities, from planning and execution to measurement and analysis. They position themselves as an Omnichannel Advertising Platform built to drive better performance and ROI.

Here s a breakdown of its core functionalities:

• Cross-Channel Campaign Management: DeltaX allows you to manage campaigns across various channels, including:
  • Search Engine Marketing (SEM): Google Ads, Bing Ads
  • Social Media Advertising: Facebook, Instagram, LinkedIn, Twitter, etc.
  • Programmatic Display & Video: DSP integration (they often use partners)
  • Native Advertising: Outbrain, Taboola, etc.
  • Connected TV (CTV)
• Data and Analytics: It provides robust reporting and analytics capabilities to track campaign performance, attribute conversions, and identify areas for optimization. It helps you gain insights from your marketing data.
• Automation: DeltaX incorporates automation to streamline workflows, such as:
  • Bid optimization
  • Budget pacing
  • Report scheduling
  • Creative optimization (limited depending on channels)
• Attribution Modeling: The platform often includes multi-touch attribution modeling to understand the customer journey and allocate credit to different marketing touchpoints accurately.
• Platform Features:
  • Unified dashboard for all campaigns
  • Customizable reporting
  • Integrations with other marketing tools (like CRM, analytics platforms)
  • AI and Machine learning features to provide insights

Revenue (Information is limited)

• DeltaX is a privately held company, so specific revenue figures are not publicly available. It is very difficult to pinpoint their revenue, as they do not publish it.
• However, considering they have a global presence and serve a number of large brands and agencies, their revenue is expected to be in the multi-millions.

Alternatives to DeltaX

The marketing technology landscape is vast. Here are some notable alternatives to DeltaX, categorized for clarity:

• More Established Platforms with a Broader Suite:
  • Adobe Advertising Cloud: Part of the broader Adobe Experience Cloud, offering a comprehensive suite of digital marketing solutions. More enterprise-level.
  • Google Marketing Platform (GMP): A comprehensive suite of tools, including Google Ads, Display & Video 360 (DV360), Google Analytics, and more. This is often the most popular alternative.
  • Salesforce Advertising Studio: Part of the Salesforce ecosystem, focusing on customer-centric marketing. Strong CRM integration.
  • MediaMath: DSP focused on programmatic advertising, now a part of OpenX.
• Specialized Platforms:
  • Marin Software: Primarily focused on search and social advertising.
  • Kenshoo: Another powerful player focusing on paid search and social.
  • AdRoll: A platform with a focus on retargeting, and smaller brands.
• Emerging Platforms
  • Skai (formerly Kenshoo): Has pivoted to become a more broad omnichannel marketing platform
  • Demand Side Platforms (DSPs): Platforms like The Trade Desk, Xandr Invest, or Amazon DSP, focusing on the programmatic aspect.
• Smaller, more focused tools:
  • Various social media management platforms may provide some overlap (e.g., Hootsuite, Sprout Social), but they typically do not have the breadth of a full marketing platform.

Choosing an Alternative:

The best alternative depends on a specific company s needs:

• Enterprise vs. SMB: Larger companies will tend to use platforms like Adobe or Google, while smaller companies might opt for more niche platforms.
• Primary Focus: If a company s marketing is mostly search and social, a platform like Marin or Skai might fit well.
• Budget: Some platforms are priced more affordably, while enterprise platforms have significant licensing and setup fees.
• Integration Needs: Consider which marketing tools and platforms need seamless integration.

Pricing

• Customized: DeltaX does not publicly list pricing information. They typically use a customized pricing model based on factors such as:
  • Advertising Spend: Often the main driver of cost.
  • Features and Modules: Additional costs for premium features or specific modules.
  • Implementation and Support: Charges for onboarding, setup, and ongoing support.
  • Contract Terms: Pricing could vary based on the length of the contract.
• Enterprise-Level: Given their capabilities and target market, DeltaX is generally considered to be on the more expensive end of marketing technology platforms, which could be seen as a disadvantage to smaller brands.
• Contractual Agreements: They typically work with yearly or multi-year contracts.
• Quote Needed: To get pricing information, you will need to contact their sales team directly and go through the process of a tailored quote.

Customer Care Details

DeltaX offers customer care services, but specific details may vary based on a client s plan or contract. Generally, they provide:

• Dedicated Account Managers: Large customers often get dedicated account managers for support, onboarding, and ongoing communication.
• Technical Support: They provide technical support for platform issues and integration problems. They usually offer a way for clients to log tickets and request support.
• Training and Onboarding: Support is given to help clients get set up on the platform and use it effectively.
• Resource Center: DeltaX likely provides resources like documentation, FAQs, and tutorials for self-service support.
• Service-Level Agreements (SLAs): These agreements outline response times and service availability, especially for larger clients.
• Feedback Loop: They may solicit feedback from customers to enhance the product and support.

How to Obtain Detailed Information

To get the most accurate and up-to-date information about DeltaX:

1. Visit their official website: Check their site for case studies, features, and contact information.
2. Contact their sales team: Reach out directly to their sales team through their website or contact form to discuss your needs and obtain a custom quote.
3. Look for customer reviews: Search for reviews on third-party websites or industry forums to get feedback from current users.

In Conclusion:

DeltaX is a comprehensive marketing platform suitable for large brands and agencies managing campaigns across numerous digital channels. It provides robust features, automation, and analytics. However, it is an enterprise-level platform with customized pricing, often making it more expensive than some alternatives. Consider all the alternatives before committing to a contract and be sure to thoroughly understand their pricing structure.

I hope this provides a detailed overview of DeltaX and addresses all your questions. Feel free to ask if you have any other inquiries!