Websites using Broadstreetads

Okay, let s break down Broadstreet Ads, covering its overview, revenue model, alternatives, pricing, and customer care.

Broadstreet Ads: Overview

Broadstreet Ads is a white-label ad platform designed primarily for publishers, particularly those in the local media space (newspapers, magazines, radio stations, websites). It allows publishers to manage and sell their ad inventory directly to advertisers, bypassing traditional ad networks and intermediaries. Essentially, it empowers publishers to become their own ad networks.

Key Features:

• Direct Sales Platform: Facilitates direct sales of display, native, and sponsored content ads.
• Ad Management: Provides tools to create, manage, and deliver ad campaigns across multiple channels (website, email, mobile).
• Reporting & Analytics: Offers detailed reporting on ad performance, helping publishers optimize their campaigns.
• White-Label Solution: Publishers can brand the platform as their own, giving them a professional appearance and stronger client relationships.
• Flexible Ad Formats: Supports various ad types, including banners, native ads, sponsored content, and more.
• Audience Targeting: Allows for precise targeting based on demographics, interests, and location.
• Order Management: Helps publishers manage ad orders, billing, and invoicing.
• Integration: Offers integrations with various website platforms and CRM systems.

Broadstreet Revenue Model:

Broadstreet operates primarily on a SaaS (Software as a Service) subscription model. Instead of taking a cut of ad revenue, they charge publishers a recurring fee to use the platform. This is a key differentiator from traditional ad networks.

• Subscription Fees: Broadstreet has different pricing tiers based on the features and usage required by the publisher. These tiers typically scale with the number of ad impressions or the size of the publisher s inventory.
• No Revenue Share: Publishers keep 100% of the revenue they generate from selling ad space through the Broadstreet platform. This is a major appeal for publishers seeking to maximize their profits.
• Potential for Upselling: Broadstreet may offer additional services, such as custom development, onboarding assistance, or enhanced support, for additional fees.

Broadstreet Alternatives:

Several platforms offer similar or alternative solutions for publishers. Here are some of the notable alternatives, categorized by functionality:

• Ad Servers (For Direct Sales & Management):

  • Google Ad Manager (GAM): A popular choice for larger publishers, offering robust ad management and advanced features. (More complex and expensive than Broadstreet)
  • Kevel (Formerly Adzerk): Provides APIs for building custom ad platforms. (More technical focused)
  • Revive Adserver (Self-Hosted, Open Source): A free and customizable ad server, but requires technical knowledge to set up and maintain.
  • AdPlugg: A simpler ad management platform with a focus on direct sales.

• Ad Networks (For Indirect Monetization):

  • Google AdSense: Allows publishers to monetize traffic by displaying ads from the Google network.
  • Media.net: A leading contextual advertising platform.
  • Amazon Publisher Services: Provides header bidding solutions.

• Monetization Platforms (Broader Than Just Ad Sales):

  • Piano: Offers subscription and user engagement tools.
  • Cleeng: Focuses on video monetization.
  • Memberful: A subscription management platform.

• Local Advertising Platforms:

  • Salesforce Advertising Sales Cloud: Focuses on sales and CRM solutions for publishers.

Factors to consider when choosing an alternative:

• Publisher size: Smaller publishers may find Broadstreet or a similar platform more cost-effective than Google Ad Manager.
• Technical skills: Some platforms require more technical expertise than others.
• Monetization goals: If you want to control your ad sales, a direct sales platform like Broadstreet is a good fit. If you prefer a more hands-off approach, an ad network might be better.
• Pricing: Consider both subscription fees and any potential transaction fees.
• Features: Make sure the platform offers the features you need, such as specific ad formats, audience targeting options, and reporting capabilities.

Broadstreet Pricing:

Broadstreet s pricing is custom-quoted and varies based on several factors, including:

• Number of Monthly Ad Impressions: This is often the primary factor.
• Features Required: Higher-tier packages come with more advanced features.
• Number of Users: If the platform will be used by multiple people, it may impact cost.
• Customization: Any specific customization needs may also result in higher prices.

Key points about Broadstreet pricing:

• No Revenue Share: Remember, this is a subscription model, so the fees are for the use of the software, not a percentage of your ad earnings.
• Typically Higher Initial Cost: The flat subscription can initially be more expensive than an ad network, but it can be more profitable in the long term if publishers successfully sell their ad inventory.
• Requires a Sales Team: To make Broadstreet profitable, you must have a team or dedicated effort to sell and manage ad campaigns.

Customer Care Details:

Broadstreet is known for providing personalized support and onboarding for its clients. Here s what you can generally expect:

• Dedicated Account Managers: Typically, publishers are assigned an account manager who provides assistance with onboarding, training, and ongoing support.
• Email & Phone Support: Broadstreet usually offers support through email and phone channels.
• Training Resources: They often provide webinars, documentation, and tutorials to help publishers learn the platform.
• Technical Support: They provide assistance with integrating the platform into the publisher s systems and resolving technical issues.
• Active Community: There might also be online communities or forums where publishers can connect and share their experiences.

In Summary:

Broadstreet is a strong choice for publishers who want to take control of their ad sales, build direct relationships with advertisers, and maximize their ad revenue potential. Its white-label platform, direct sales focus, and flat-fee model make it a compelling alternative to ad networks. However, it requires an active sales effort and comes with a recurring subscription fee. Publishers should compare its pricing, features, and support with alternatives to determine the best fit for their specific needs.