Websites using Blis

Okay, let s break down Blis, covering its overview, revenue, alternatives, pricing, and customer care.

Blis: Overview

Blis is a location-powered advertising and data platform. They focus on helping advertisers reach specific audiences based on their real-world behavior and location. Here s a more detailed look:

• Core Function: Blis uses location data, often gathered from mobile devices, to understand consumer movement patterns. This information is then used to target advertisements more effectively.
• Key Technologies: They utilize:
  • Location Data: They gather and analyze GPS, Wi-Fi, and other location signals.
  • Contextual Targeting: They can target audiences based on places they frequent (e.g., restaurants, stores, events).
  • Audience Building: They allow advertisers to create custom audience segments based on behavior.
  • Attribution Measurement: They help measure the effectiveness of location-based campaigns, tracking how online ads influence offline visits.
• Focus: Blis caters to a variety of industries, with a strong emphasis on retail, quick-service restaurants (QSR), automotive, and travel. They work with both agencies and direct advertisers.
• Platform Features:
  • Campaign Planning: Tools to plan location-based strategies.
  • Audience Creation: Flexibility to build custom segments.
  • Real-time Optimization: Adjustments to campaigns based on performance data.
  • Reporting & Analytics: Detailed campaign performance insights.
  • Creative Optimization: Options to dynamically personalize ads.
• Privacy Emphasis: Blis claims to adhere to strict privacy regulations and offers tools to anonymize user data.

Blis Revenue

• Private Company: Blis is a privately held company, so they do not publicly disclose their exact revenue figures.
• Estimated Revenue Range: Based on industry analysis and funding rounds, it is estimated that Blis s annual revenue falls in the range of $100 million to $250 million. It s important to note this is an estimate, not a confirmed figure.
• Revenue Model: Blis primarily generates revenue by:
  • Platform Fees: Charging advertisers a percentage of their ad spend or usage of the platform.
  • Data Services: Providing access to their location data and audience insights.
  • Managed Services: Offering campaign management and strategy consultation.

Alternatives to Blis

There are several other companies that offer location-based advertising and data solutions. Here are some notable alternatives:

• Near: Similar to Blis, Near provides location intelligence and advertising solutions. They have a significant global presence and offer various targeting and analytics capabilities.
• Foursquare: Known for their consumer app, Foursquare also offers enterprise solutions for location-based advertising and data. They have a rich database of venue information.
• PlaceIQ: PlaceIQ focuses on audience data and attribution, helping advertisers understand consumer behavior based on their movements.
• Groundtruth (formerly xAd): Groundtruth also specializes in location-based marketing and data, offering a wide range of targeting and measurement options.
• Google Marketing Platform: Google provides location-based capabilities through its platform, including Google Ads and Google Analytics.
• The Trade Desk: While not solely focused on location, The Trade Desk s DSP supports location targeting as part of its broader programmatic advertising capabilities.
• LiveRamp: LiveRamp offers a data connectivity platform, allowing advertisers to integrate and manage their data, including location data, for targeting and measurement.

Pricing

• Not Publicly Available: Blis does not publish its pricing publicly.
• Custom Pricing: Their pricing is typically customized based on:
  • Ad Spend: The amount of money an advertiser plans to spend on campaigns.
  • Data Usage: The extent of location data and audience insights being utilized.
  • Service Level: Whether the advertiser opts for managed services or uses the platform independently.
  • Contract Terms: Length of agreement and specific requirements of the client.
• Generally CPM Model: Many location-based ad platforms use a CPM (cost per thousand impressions) model. However, specific pricing structures can be tailored.
• Enterprise-Level Solutions: Expect that Blis s pricing is designed for advertisers with medium to large budgets, as they primarily serve enterprise customers.

Customer Care Details

• Dedicated Account Management: Blis offers dedicated account managers to larger clients. These account managers are responsible for onboarding, training, campaign optimization, and general support.
• Technical Support: They provide technical support for platform users, addressing issues and troubleshooting any technical problems.
• Training & Onboarding: Blis typically offers training sessions and onboarding resources to help clients navigate the platform effectively.
• Online Resources: The platform likely includes a knowledge base and resource center with documentation and help articles.
• Contact Options: You can generally contact Blis through:
  • Website Contact Forms: Typically available on their website.
  • Email: Contacting specific departments like sales or support.
  • Phone: Account managers might provide direct phone numbers.
• Sales and Pre-Sales Support: They usually have a dedicated sales team to assist new customers through demos and trial periods.

Key Takeaways:

• Blis is a significant player in location-based advertising, offering robust technology and data solutions.
• Their revenue is estimated to be in the $100M-$250M range.
• They have several strong competitors in the market.
• Pricing is custom and not publicly available, and is usually on the enterprise side.
• They offer comprehensive customer care through dedicated account managers, technical support, and training.

If you are considering Blis or a similar platform, it s crucial to:

• Evaluate Your Needs: Determine what features and level of support you need.
• Request Demos: Ask for product demos from Blis and their competitors to compare capabilities.
• Negotiate Pricing: Discuss your budget and negotiate pricing that aligns with your goals.

This detailed overview should give you a good understanding of Blis. Let me know if you have more specific questions!