Websites using Bizible

Okay, let s break down Bizible, covering its overview, revenue information (as best as possible publicly), alternatives, pricing, and customer care details.

Bizible Overview

• What is it? Bizible, acquired by Adobe and now part of Adobe Marketo Engage, is a marketing attribution platform. It helps marketers understand which marketing activities are driving revenue. It goes beyond simple last-click attribution to provide a more comprehensive view of the customer journey and the impact of various touchpoints.
• Key Functionality:
  • Multi-Touch Attribution: Tracks customer interactions across channels (e.g., ads, social, email, website) and assigns credit to each touchpoint that contributed to a conversion.
  • Reporting and Analytics: Provides dashboards and reports visualizing the performance of different marketing channels and campaigns.
  • Offline Data Integration: Can import offline sales and CRM data to create a complete view of the marketing funnel.
  • Customizable Models: Allows users to select from or customize attribution models based on their unique business needs (e.g., linear, first-touch, last-touch, U-shaped, W-shaped, etc.).
  • Integration: Connects with other marketing platforms such as Google Ads, Facebook Ads, Salesforce, and Adobe Marketo Engage.

Revenue Information

• Private Company: While Bizible was a standalone company, it was acquired by Adobe in 2018. Now, it s incorporated within Adobe s overall financial reporting.
• No Specific Revenue Breakdown: Adobe doesn t provide a specific revenue breakdown for Bizible or its individual features within the Marketo Engage offering. It s part of the larger Adobe Experience Cloud revenue stream.
• Public Data Limited: Therefore, it s not possible to give a precise number on Bizible s current revenue or past revenue as a separate entity. You d have to look at Adobe s broader financial reports and extrapolate based on their performance, not Bizible s alone.
• Acquisition Significance: The acquisition by Adobe demonstrates Bizible s value in the marketing attribution space, and it signals Adobe s strategic move to bolster its marketing analytics capabilities within their suite.

Alternatives to Bizible

Many other marketing attribution platforms are available. Here are some of the most common alternatives:

• LeadsRx: A popular multi-touch attribution platform focusing on enterprise businesses, known for its flexibility and cross-channel capabilities.
• Google Analytics 4 (GA4): While primarily a web analytics tool, GA4 has attribution features that may be sufficient for some businesses. However, it might not be as advanced as dedicated attribution platforms for more complex marketing setups.
• HubSpot: HubSpot offers attribution features built into its marketing hub, especially beneficial if a company already uses HubSpot as their marketing automation platform.
• Ruler Analytics: A platform focused on connecting all marketing touchpoints to revenue, especially known for its features that support phone call tracking and offline conversions.
• Triple Whale: An ecommerce focused attribution tool, it’s strong with data collection capabilities but might not be as versatile for other business types.
• Windsor.ai: A solution that helps businesses centralize all their marketing data into one location with attribution tools, offering a strong reporting and integrations
• Mixpanel: Focuses on product analytics but also provides tools for understanding which marketing campaigns drive product usage.

Pricing

• Part of Adobe Marketo Engage: Bizible is not sold as a standalone product now. It s integrated into Adobe Marketo Engage, a marketing automation platform, meaning pricing for Bizible is included in the Marketo Engage package you choose.
• Enterprise Pricing: Adobe Marketo Engage, and thus access to Bizible, typically uses a custom enterprise pricing model. Pricing varies based on factors like:
  • Number of contacts in your database.
  • Number of active users.
  • Specific features and capabilities required.
  • Contract length.
• No Public List Prices: Adobe does not publish its exact pricing publicly, so you will need to contact them directly for a quote.
• Expect it to be Pricey: Adobe s products generally fall into the higher-end price range in the marketing tech space, due to the platform s breadth and scale.

Customer Care Details

• Adobe Support: Bizible users benefit from Adobe s robust customer support infrastructure, which includes:
  • Online Knowledge Base: A comprehensive library of documentation, articles, and FAQs.
  • Community Forums: A place to engage with other users and Adobe experts.
  • Live Support: Depending on your plan, you ll have access to support via phone, email, or chat.
  • Account Management: Larger accounts often receive dedicated account managers to support implementation and ongoing needs.
• Support Tiers: The level of support provided is often tied to your Adobe Marketo Engage contract tier. Higher-tier plans typically get faster response times and more personalized attention.
• Implementation Assistance: Adobe provides guidance during the implementation process, and they have partners that can provide further customization and assistance if needed.

Key Takeaways

• Bizible is now integrated with Adobe Marketo Engage: It s no longer a separate purchase.
• Robust Attribution: It offers advanced multi-touch attribution for those needing deep analysis of marketing spend.
• Enterprise Solution: It primarily caters to larger companies with complex marketing operations and substantial budgets.
• Pricing is Not Public: You will need to reach out to Adobe for a custom quote.
• Strong Adobe Support: You will have access to Adobe s global support resources.

Recommendation

If your organization:

• Requires advanced multi-touch attribution.
• Is already using Adobe Marketo Engage (or considering it).
• Has a large-scale marketing operation with diverse channels.
• Has the budget for an enterprise-level solution,

then exploring Adobe Marketo Engage and its Bizible capabilities is likely worthwhile.

However, if your needs are simpler, or you need a more cost-effective solution, there are alternatives that you should also explore.