Websites using Bigabid

Okay, let s break down Bigabid, covering its overview, revenue (as best as publicly available), alternatives, pricing, and customer care details.

Bigabid Overview

Bigabid is a technology company that focuses on providing programmatic advertising solutions for app developers and mobile publishers. They help these businesses monetize their apps and games by optimizing their ad revenue through a combination of automated bidding, mediation, and data-driven insights.

Here s a more detailed look at their core offerings:

• Mediation Platform: This is the heart of Bigabid. Their platform connects to multiple ad networks and demand-side platforms (DSPs) allowing app publishers to auction off their ad inventory in real-time. The platform intelligently selects the highest bidder for each impression, maximizing revenue.
• Automated Bidding: They use machine learning to optimize bids dynamically, adjusting them based on various factors like user demographics, device, time of day, and app performance.
• Reporting & Analytics: Bigabid provides publishers with dashboards and analytics to track ad performance, identify trends, and make informed decisions about their monetization strategy.
• App Store Optimization (ASO) Support: Some sources suggest Bigabid offers tools or support to improve app store visibility, which can indirectly impact monetization by increasing downloads.
• Direct Integrations: They integrate with popular ad networks, DSPs, and SDKs.
• Focus on In-App Video & Rewarded Ads: They heavily emphasize the use of video and rewarded ad formats, which are often higher-paying.

Key Takeaways:

• Focus: Primarily serves mobile app and game developers.
• Goal: Maximize ad revenue through automated bidding and efficient mediation.
• Key Technologies: Real-time bidding (RTB), machine learning, mediation.

Revenue (Publicly Available Data is Limited)

Bigabid is a privately held company, so its precise revenue figures are not publicly available. They do not disclose their financial information.

However, we can gather some insights:

• Growth in the Mobile Advertising Space: The mobile advertising market is massive and growing. As a significant player in the programmatic adtech space, Bigabid likely generates substantial revenue.
• Partnerships and Client Base: The number of integrations and client base they showcase indirectly suggest a strong revenue stream.
• Industry Insights: Bigabid would generate revenue by taking a cut of ad revenue earned by their publishing clients.

Therefore, it s safe to assume Bigabid is a well-established company with significant revenue, likely in the millions or tens of millions, but the exact figure is unknown.

Alternatives to Bigabid

The mobile adtech space is competitive. Here are some popular alternatives that provide similar or overlapping services:

1. IronSource: A very strong competitor, providing mediation, A/B testing, and other monetization tools.
2. AppLovin (MAX): Another major player with a focus on automated bidding and diverse ad formats.
3. AdMob (Google): Owned by Google, offers mediation, a wide reach, and integration with Google s ad network.
4. Unity Ads: A strong option, specifically for games made with the Unity engine.
5. Vungle: Known for its focus on high-quality video ads and creative optimization.
6. Chartboost: Another mobile game-focused ad network, popular for its direct deals.
7. Fyber: Provides a mediation platform along with a full suite of mobile monetization tools.
8. MoPub (now part of AppLovin): A former market leader, now integrated with AppLovin MAX.
9. Amazon Mobile Ads: A strong alternative with broad reach and integration with Amazon services.

Choosing the Best Alternative: The best choice depends on specific publisher needs such as: * Specific integration needs * Geographic focus * App category * SDK integration familiarity * Performance of the various ad networks they use * Reporting and analytics offered

Pricing

Bigabid s pricing model isn t explicitly detailed on their website. However, the typical industry model for ad mediation platforms works as a percentage of the revenue generated by the publisher.

• Revenue Sharing: They take a commission on the ad revenue they help generate for the app developer. This percentage can vary depending on factors like:

  • Volume of ad impressions
  • Specific contract agreement
  • Specific geographical focus
  • Ad formats used

• No Upfront Fees: Often, there are no setup or upfront fees to use a mediation platform.

• Transparency: Most mediation platforms strive for transparency in their revenue sharing and costs.

Customer Care Details

Bigabid provides customer support to its partners, although the specific methods are not always prominently featured on their site.

Common support methods include:

• Dedicated Account Managers: Larger publishers may have dedicated account managers providing personal support.
• Knowledge Base/Help Center: The platforms provide extensive resources with technical documentation, tutorials and troubleshooting guides.
• Email Support: This is a standard form of communication for general questions and support.
• Support Tickets: Issues can often be submitted via an online ticketing system.

Important Notes

• Industry Norm: It s common for mobile adtech companies to not publicly disclose their exact pricing, since it can be subject to negotiation.
• Reach Out: The best way to understand the specific pricing model and support details is to contact Bigabid directly.
• Test and Compare: Publishers often test different mediation platforms to see which one offers the highest revenue and the best support.

In Conclusion

Bigabid is a significant player in the mobile app monetization space, offering robust solutions for publishers. Although their exact revenue and pricing are not publicly available, they operate in a competitive landscape and offer multiple options for mobile app developers to improve their ad revenue. When considering such services, always do your due diligence, consider multiple vendors, and test what performs best for your business.