Websites using Azerion

Okay, let s break down Azerion, covering its overview, revenue, alternatives, pricing, and customer care.

Azerion Overview

Azerion is a digital entertainment and media platform headquartered in Amsterdam, Netherlands. They operate across several key areas, broadly categorized as:

• Digital Advertising: They provide a platform for advertisers to reach their target audiences through a wide network of publishers and game developers. This includes programmatic advertising, direct deals, and various ad formats.
• Gaming: Azerion develops, publishes, and distributes a variety of games across different platforms, including web browsers, mobile, and consoles. They have a large portfolio of casual, social, and hyper-casual games.
• Technology Platform: They have built proprietary technology to support their advertising and gaming ecosystems, including tools for monetization, analytics, and user acquisition.

Key Features & Strengths:

• Global Reach: Azerion operates in many countries worldwide, offering a broad reach for advertisers and gamers.
• Integrated Ecosystem: They combine advertising, gaming, and technology into a cohesive platform, allowing for synergies and potential for cross-promotion.
• Data-Driven Approach: They leverage data analytics to optimize campaigns for advertisers and improve game performance.
• Large Inventory: They have access to substantial advertising inventory through their network of publishers and their own games.
• Focus on Interactive Experiences: Azerion emphasizes interactive and engaging ad formats and gaming experiences.

Revenue

Azerion s revenue is generated primarily from two streams:

1. Advertising Revenue: This comes from selling ad space on their network of websites, apps, and games.
2. Gaming Revenue: This is derived from in-app purchases, in-game advertising, and licensing fees for their games.

Exact Revenue Figures:

• Azerion is a publicly traded company, so financial information is typically available through their investor relations website and public filings.
• For specific revenue figures, it s best to consult their most recent annual and quarterly reports on their investor relations page. Keep in mind that financial results can vary significantly quarter-to-quarter.
• As a general note, Azerion has seen significant growth in revenue over the past few years due to acquisitions and organic growth in digital advertising and gaming.

Alternatives

Several companies operate in similar spaces to Azerion, offering digital advertising and/or gaming services. Here are some notable alternatives:

• Digital Advertising Platforms:
  • Google Ad Manager (GAM) / Google Ads: A dominant player in the digital advertising ecosystem, offering a wide range of ad solutions.
  • Magnite: A large independent supply-side platform (SSP) offering programmatic advertising solutions.
  • PubMatic: Another prominent SSP focusing on publisher monetization.
  • AppLovin: A mobile marketing and app monetization platform with a strong focus on gaming.
  • Unity Ads: Specializes in in-game advertising and monetization for mobile games.
  • Meta Audience Network: Facebook s network for mobile advertising across apps.
• Gaming Companies/Platforms:
  • Roblox: A popular platform for creating and playing games.
  • Unity: A game development engine and platform that also offers ad monetization services.
  • Epic Games: Developer of Fortnite and also a game publisher and storefront.
  • Activision Blizzard: Large publisher with many popular game titles.
  • Electronic Arts (EA): Another major publisher of video games.
  • Playtika: Known for mobile social casino games.

How to Choose an Alternative:

The best alternative for you will depend on your specific needs:

• For publishers: Evaluate SSP platforms that offer optimal monetization solutions.
• For advertisers: Choose platforms based on their reach, targeting capabilities, ad formats, and data analytics.
• For game developers: Select a platform based on its game engine capabilities, monetization features, and distribution network.

Pricing

Azerion s pricing structure varies depending on the services used:

• Advertising: They typically use a combination of pricing models such as:
  • CPM (Cost Per Mille): Pay per thousand ad impressions.
  • CPC (Cost Per Click): Pay when someone clicks on an ad.
  • CPA (Cost Per Acquisition): Pay for specific actions or conversions.
  • Flat Fees: May be used for direct deals or customized packages.
  • Programmatic: Pricing is determined through real-time bidding auctions.
• Gaming: Pricing models vary depending on whether you are looking to develop, publish, or play games.
  • Game Distribution: There may be revenue sharing agreements.
  • Game Development: This usually involves project-based fees.
  • In-app purchases: Users pay for virtual goods and add-ons.

To get accurate pricing information:

• Contact their sales team directly.
• Request a custom quote tailored to your specific needs and campaigns.

Customer Care Details

Azerion s customer care can generally be accessed through:

• Contact Form: They typically have a contact form on their website where you can submit inquiries.
• Email Support: They should have support email addresses designated for different areas, such as advertising, gaming, and general inquiries.
• Account Managers: If you are a partner or customer with ongoing needs, you will likely be assigned an account manager.
• Support Documentation: Look for knowledge bases, FAQs, or help centers on their website.
• Social Media: They may also respond to inquiries on their social media channels.

To get the most accurate support:

• Check their official website for the most up-to-date contact information.
• Clearly specify your issue or query when reaching out.
• Be prepared to provide relevant details such as account numbers or campaign IDs.

In Conclusion

Azerion is a multi-faceted digital entertainment company with a significant presence in advertising and gaming. They offer a range of services and solutions for businesses and gamers alike. When considering their platform, compare it to alternatives to determine the best fit based on your specific objectives. Pricing is variable and should be discussed directly with their team, and always check their official website for current customer care options.