Websites using Anzu

Okay, let s break down Anzu, a prominent player in in-game advertising.

Anzu Overview:

Anzu is an in-game advertising platform that allows brands to display ads within video games. They focus on delivering non-intrusive native ads that seamlessly integrate into gameplay environments. Unlike traditional interruptive ads, Anzu ads appear as virtual billboards, banners, or other elements that feel natural to the game world.

Key Features and Aspects:

• Native In-Game Advertising: Anzu s core offering is the delivery of ads that blend into the game s environment. This means less player disruption and potentially higher engagement.
• Programmatic Platform: They use a programmatic platform, which allows advertisers to target specific demographics, interests, and game genres, and to manage ad campaigns efficiently.
• Diverse Game Integrations: Anzu works with various game genres, from mobile games to PC and console titles, catering to a wide range of audiences.
• Real-Time Analytics: Advertisers get access to real-time campaign performance data, including impressions, views, and click-through rates, enabling them to optimize their campaigns.
• Brand Safety: Anzu emphasizes brand safety, offering controls to avoid appearing in inappropriate content.
• Global Reach: They have a global presence, enabling advertisers to reach audiences worldwide.
• Partnerships: Anzu partners with game developers to monetize their games through in-game advertising.

Revenue:

Anzu generates revenue primarily through:

• Advertising Fees: They charge advertisers for placing ads within games using their platform. These fees can be based on impressions (CPM), clicks (CPC), or other engagement metrics.
• Platform Fees: In some cases, they may also charge platform access fees or for additional services related to campaign management.
• Revenue Share: They also work on a revenue-sharing model with game developers where they earn a percentage of the revenue generated from ads displayed in their games.

Alternatives:

The in-game advertising space is growing, with several competitors emerging. Here are some notable alternatives to Anzu:

• AdInMo: Specializes in integrating ads into mobile games, with a focus on non-intrusive formats.
• Bidstack: A platform for native in-game advertising with a focus on both mobile and PC/console games, often partnering with major gaming publishers.
• Frameplay: Focuses on intrinsic in-game advertising - placing ads in game worlds in a very natural way, for instance within a football game on the jerseys.
• Playwire: A broader gaming monetization platform that includes in-game advertising solutions along with other ad formats.
• IGO: A platform that focuses on providing programmatic advertising solutions to game developers.
• Livewire: Offers in-game advertising for mobile games, focusing on a variety of ad formats.
• IronSource: Primarily a platform for game developers, offering an array of tools including in-game advertising solutions for user acquisition.
• Unity Ads: Unity’s in-house advertising service allows developers to monetize their games built on the Unity platform, often by integrating their advertising directly into the game.

Pricing:

• Varied Models: Anzu s pricing model isn t publicly available in exact detail, but they generally work on a cost-per-thousand impressions (CPM), cost-per-click (CPC), and possibly a cost-per-view (CPV) or cost-per-engagement (CPE) basis.
• Factors Influencing Costs: The cost of in-game advertising through Anzu is influenced by several factors including:
  • Target Audience: More specific and sought-after audiences may cost more to reach.
  • Ad Placement: The prominence and location of ads in the game environment can influence pricing.
  • Game Popularity: Advertising in more popular games might be more expensive.
  • Ad Format: Different ad formats can have different pricing structures.
  • Geographic Reach: Advertising in specific regions can also affect pricing.
• Minimum Spend: For advertisers to be able to use their platform, there is usually a minimum spend that they need to reach.
• Direct contact: Due to the different variables impacting pricing, to find out exact pricing it is best to contact Anzu directly through their website.

Customer Care Details:

• Website Contact Form: Anzu has a Contact Us form on their website for general inquiries and support requests.
• Dedicated Account Management: For advertisers using their platform, Anzu typically provides dedicated account managers to offer support, manage campaigns, and provide guidance.
• Support Documentation: They offer documentation and resources to help advertisers get the most out of their platform.
• Email Support: They typically offer email support for technical assistance or platform-related questions.
• Social Media Channels: They maintain an active presence on social media, including LinkedIn, Twitter, and possibly others, where users may be able to engage and get support.
• Headquarters: Anzu s headquarters are based in Tel Aviv, Israel, which is important if you are considering geographical factors.

How to Get Started:

1. Visit their Website: Go to the official Anzu website (anzu.io).
2. Explore Resources: Review their case studies, whitepapers, and other materials.
3. Contact them: Use their contact form to request a demo or more information, this will be the best way to get detailed information about pricing and platform capabilities.

In Conclusion:

Anzu is a significant player in the in-game advertising space, offering a platform for delivering native and non-disruptive ads within video games. Their approach focuses on brand safety, programmatic buying, and real-time analytics. If you re considering in-game advertising, Anzu is worth exploring, but it s also beneficial to evaluate their competitors to find the solution that best suits your needs. Always check with Anzu s official channels to get the most up-to-date and accurate information.