Websites using Anonymised

Okay, let s break down what s needed for an anonymized overview of a business, focusing on revenue, alternatives, pricing, and customer care. Since we re aiming for anonymity, I ll provide a structure and examples using generic terms. You ll need to fill in the specifics based on the business you re analyzing.

Here s a template and explanation:

1. Anonymized Overview

• Industry: (e.g., Software as a Service (SaaS), Consumer Goods, Education, Healthcare, Financial Services)
• Business Type: (e.g., Subscription service, E-commerce retailer, Consultancy, Manufacturing, Physical retail)
• Product/Service Description (Generic): Briefly describe what the business offers without revealing its specific name or brand. (e.g., A cloud-based platform that helps small businesses manage their finances, A direct-to-consumer brand offering ethically sourced personal care products, An educational institution providing online courses in various technical fields ).
• Target Audience (Generic): Broadly describe the customer base. (e.g., Small business owners, Millennial consumers, Students preparing for standardized tests, Healthcare professionals ).
• Geographic Reach: (e.g., National, Global, Regional (North America, Europe), Local (specific city or area))
• Size: (e.g., Startup, Small business (1-50 employees), Medium business (50-250 employees), Large enterprise (250+ employees). Sometimes better to specify the revenue range rather than employees.)
• Age of Business: (e.g., Newly established, 1-3 years old, 3-5 years old, 5-10 years old, Established (10+ years old))

Example:

• Industry: SaaS
• Business Type: Subscription service
• Product/Service Description: A cloud-based platform providing project management and collaboration tools for teams.
• Target Audience: Small to medium-sized project teams across various industries.
• Geographic Reach: Primarily North America with some global user base.
• Size: Medium business (100-200 employees)
• Age of Business: 5-10 years old

2. Revenue Overview

• Revenue Model: (e.g., Subscription based, Transactional, Advertising, Freemium, Hybrid)
• Approximate Revenue Range (Annual): Instead of exact figures, use ranges. (e.g., Under $1 million, $1 million - $5 million, $5 million - $20 million, $20 million - $100 million, Over $100 million. )
• Key Revenue Drivers: Identify what aspects of the business generate the most revenue. (e.g., Premium subscriptions, High-volume product sales, Enterprise licensing, Specific service offerings ).
• Revenue Growth: Describe the general trend. (e.g., Rapidly growing, Steady growth, Stable revenue, Declining revenue. )

Example:

• Revenue Model: Subscription-based with freemium tier.
• Approximate Revenue Range (Annual): $5 million - $20 million.
• Key Revenue Drivers: Premium monthly and annual subscriptions for larger teams.
• Revenue Growth: Steady growth over the past three years, with increased premium subscriptions.

3. Alternatives/Competitors

• Direct Competitors (Generic): Describe the types of companies or businesses that offer similar products or services. Avoid naming specific brands. (e.g., Other cloud-based project management platforms, Direct-to-consumer brands in the same personal care niche, Competitors offering similar online educational programs ). Focus on market niche instead.
• Indirect Competitors (Generic): Identify businesses that could satisfy the same customer need in a different way. (e.g., Traditional project management software, Local retail stores that also carry similar products, Free online learning resources. )
• Competitive Advantage (Generic): What sets the business apart from its competition. (e.g., Strong focus on ease of use, Unique sourcing of materials, Very targeted audience and community , Advanced proprietary technology, Highly curated online content ).

Example:

• Direct Competitors: Other SaaS platforms offering similar project management and collaboration tools, often with similar pricing structures.
• Indirect Competitors: Traditional installed software used for project management and spreadsheets.
• Competitive Advantage: A proprietary user interface built for project teams, focused on ease of use and integration of communication.

4. Pricing

• Pricing Structure: (e.g., Tiered subscription, Per-user pricing, One-time purchase, Value-based pricing, Hourly rates).
• Price Range: Describe the typical price ranges or tiers, without giving exact numbers. (e.g., Entry-level plans starting at a low monthly fee, with more comprehensive plans at higher price points, Products ranging from low-cost options to premium alternatives, Courses priced per module, with package discounts available ).
• Value Proposition related to Price: Explain if the pricing is considered low cost, average market price or premium. (e.g., Market competitive, Value-oriented, Premium pricing for high-end services, Lower cost alternative .)

Example:

• Pricing Structure: Tiered subscription plan, per user.
• Price Range: Ranging from a basic plan for small teams to a premium plan with all features included for larger teams.
• Value Proposition related to Price: Market competitive pricing with plans to target different needs.

5. Customer Care

• Customer Support Channels: How do customers interact with the business for support? (e.g., Email support, Live chat, Phone support, Community forums, Help documentation, Self-service knowledge base ).
• Customer Feedback Mechanisms: How does the business collect customer feedback? (e.g., In-app feedback surveys, Customer satisfaction (CSAT) surveys, Reviews platform monitoring, Direct feedback from sales teams, Dedicated account managers ).
• Service Level: (e.g., 24/7 support, Standard business hour support, Limited availability support, Dedicated account management, Community-based support ).

Example:

• Customer Support Channels: Email support, live chat, help documentation, community forums.
• Customer Feedback Mechanisms: In-app feedback surveys and regular reviews platform monitoring.
• Service Level: Support team is available during business hours and active community forum for peer support.

Important Considerations:

• Anonymization: Be very careful not to reveal any identifying information about the specific company, product, or brand.
• General Terms: Use generic terminology for describing features and functionalities.
• Ranges: Instead of exact numbers, use ranges for all numeric data (revenue, pricing, etc.).
• Context: This information is best used as an overview. You can dig deeper into specific areas, but always maintain anonymity.

How to Use This:

1. Identify the business you want to analyze.
2. Using the above template, fill in the specific details for your business, making sure to use generic terms.
3. Review the filled-in template to ensure that no identifying information is revealed.

By using this structure, you can get a solid overview of a business while keeping its identity completely anonymous. Let me know if you have a business in mind and I can help guide you further.