Websites using Amplifiedintelligence

Okay, let s break down Amplified Intelligence, covering its overview, revenue (as much as is publicly available), alternatives, pricing, and customer care details.

Amplified Intelligence: Overview

Amplified Intelligence is an Australian-based company that specializes in attention measurement for advertising. They use AI and machine learning, combined with neuroscience principles, to predict how much attention an ad will likely garner across various media channels (e.g., TV, digital, social).

Here s a summary of their key points:

• Focus on Attention: Unlike traditional metrics like impressions or views, they focus on the actual attention paid by viewers to advertisements. They argue that attention is a better predictor of advertising effectiveness.
• Proprietary Technology: Their technology utilizes eye-tracking and brainwave analysis data to create algorithms that can predict attention levels.
• Multi-Channel Measurement: They aim to provide attention metrics across various platforms, offering a unified view of campaign performance.
• Predictive Capabilities: They provide tools and data to predict how well an ad will perform before it s even launched, allowing for optimization.
• Global Reach: While headquartered in Australia, they serve clients internationally.

Revenue:

Unfortunately, Amplified Intelligence s exact revenue is not publicly available. As a privately held company, they are not obligated to disclose their financial figures. However, based on their growth and industry positioning, we can infer some points:

• Series A Funding: They have raised substantial capital through a Series A funding round, indicating strong investor confidence and likely high growth potential.
• Industry Recognition: They have gained traction with notable brands and agencies. Success here, which they tout, would correlate with growing revenues.
• Rapidly Growing Market: The attention measurement space is attracting a lot of attention (no pun intended!), suggesting a good market opportunity.

While specific revenue is unknown, indicators point to them being a significant player within the attention economy.

Alternatives to Amplified Intelligence:

While Amplified Intelligence is a notable player, the attention measurement space has some alternatives, including:

1. Adelaide: A company also focused on attention-based advertising, providing a metric they call AU (Attention Units).
2. Lumen Research: This company utilizes eye-tracking panels to study attention on digital ads, offering both predictive and post-campaign analytics.
3. TVision: Specializing in attention measurement for linear TV, measuring viewership and attention in-home.
4. Realeyes: Another firm leveraging facial coding and AI for attention analysis, offering both pre-testing and in-market optimization.
5. EyeSee: Also provides insights via attention tracking, especially for packaging and in-store displays.
6. Nielsen (Attention Measurement): While a traditional measurement company, Nielsen also has been investing in the attention space through their acquisition of TVision.

When Choosing an Alternative, Consider:

• Media Focus: Some solutions are more suited for specific channels (e.g., TV, digital, social).
• Methodology: Look at how they measure attention (e.g., eye tracking, AI, panels) and ensure it aligns with your needs.
• Data Depth: Consider the level of analysis and insights they provide.
• Budget: Pricing varies widely.
• Integration: Consider how easily they can integrate with your existing systems.

Pricing:

Pricing for Amplified Intelligence is not public. It is typically customized based on:

• Scope of Use: The volume of ads being analyzed, the number of campaigns, and media channels.
• Data Needs: Specific level of reporting, analysis, and prediction required.
• Service Level Agreement (SLA): Support and onboarding package chosen.

In general, these types of solutions typically follow a model:

• Subscription Based: Often there s an ongoing subscription fee for platform access.
• Per-Project Fees: Often charged as a fee per project, campaign, or a batch of ads being analysed.
• Data Consumption Fees: Some platforms charge based on the amount of data consumed.

The best approach is to contact Amplified Intelligence directly for a tailored quote. They will require an understanding of your specific needs before providing a cost estimate.

Customer Care Details:

Amplified Intelligence offers support, but details on specific customer care packages vary:

• Direct Contact: They have a contact form on their website and typically provide email and phone support.
• Account Management: Typically, larger clients are assigned dedicated account managers to ensure successful onboarding and ongoing support.
• Training and Onboarding: They offer training on their platform and tools.
• Resource Materials: Their website and knowledge base may contain tutorials, FAQs, and case studies.
• Client Success: Like many SaaS companies, they emphasize working with clients closely to ensure success.

How to Get in Touch:

• Website: Visit their official website (amplifiedintelligence.com.au).
• Contact Form: Fill out a contact form on their website.
• Email: Send an email to their listed contact email.

Key Takeaways:

• Amplified Intelligence is a major player in the growing field of attention measurement, utilizing AI and neuroscience to help advertisers improve campaign effectiveness.
• They have a sophisticated approach to measurement that goes beyond traditional metrics.
• While revenue figures are not public, indicators suggest they are growing rapidly.
• There are alternatives available, and the best fit for an organization depends on their needs and budget.
• Contacting Amplified Intelligence directly is the best way to understand their pricing and customer care packages.

Let me know if you have any other questions.