Websites using Adverty

Okay, let s break down Adverty, covering its overview, revenue (as publicly available), alternatives, pricing, and customer care details.

Adverty Overview

Adverty is a Swedish ad tech company that specializes in in-game advertising. They focus on delivering non-intrusive ads within the gameplay experience, aiming to blend seamlessly with the game s environment. Here s a breakdown of their core offerings:

• In-Game Advertising (IGA): Their primary focus is placing brand advertisements within video games. This includes:
  • In-Game Billboard Ads: Digital billboards that appear within the game environment (e.g., in a virtual city).
  • In-Game Banner Ads: Ads that are displayed in various formats during gameplay.
  • Native In-Game Ads: Ads that are designed to match the look and feel of the game, becoming a natural part of the experience.
• Ad Inventory: They connect advertisers with game developers who are looking to monetize their games through advertising.
• Platform: Adverty provides a platform for advertisers to manage, track, and optimize their in-game ad campaigns.
• Focus on Programmatic: They emphasize programmatic buying and selling of in-game ad inventory, enabling automated and data-driven ad placements.

Key Takeaways:

• Non-Intrusive Advertising: Their goal is to avoid interrupting gameplay and provide a more natural and engaging ad experience for players.
• Growing Market: They tap into the rapidly growing in-game advertising market, which is attracting increasing attention from major brands.
• Technology-Driven: Adverty relies on technology to facilitate the buying, selling, and tracking of in-game ads.
• Focus on Brand Safety: They work to ensure a positive and safe environment for advertisers brands within games.

Revenue

It s difficult to provide exact, real-time revenue figures for Adverty as they are a publicly listed company on the Nasdaq First North Growth Market. However:

• Public Company Reporting: You can find Adverty s quarterly and annual financial reports on their investor relations page, typically found through their website (adverty.com). These reports will provide insights into their revenue, growth, and financial health.
• Trend: As a publicly traded company, Adverty reports their revenue through their financial reports, allowing investors to see the company s progress. Adverty is a smaller, growing company in a growing market; however, you will need to consult their official financial publications to ascertain their actual revenue.

Alternatives to Adverty

The in-game advertising market is competitive. Here are some notable alternatives to Adverty:

• Anzu.io: Focuses on programmatic in-game advertising and works with a broad range of game developers and platforms.
• Bidstack: A UK-based company offering programmatic in-game advertising solutions.
• Playwire: Offers a suite of monetization solutions, including in-game advertising.
• Frameplay: A company focused on intrinsic in-game advertising, making sure ads naturally appear as part of the environment.
• Other Ad Networks: Many larger ad networks, like those affiliated with Google and Facebook, are increasingly exploring in-game advertising opportunities.

Key Differentiators When Comparing Alternatives:

• Technology and Integration: Evaluate the platforms, integrations, and ease of implementation.
• Game Network: Look at the size and reach of their game inventory.
• Ad Formats: Consider the diversity of ad formats supported.
• Targeting Capabilities: Determine how effectively they can target specific audiences within games.
• Reporting and Analytics: Assess the quality of their reporting and data analysis tools.
• Pricing Model: Compare pricing structures and costs.

Pricing

Pricing for in-game advertising with Adverty, like other ad networks, is typically based on a CPM (Cost Per Mille/Thousand Impressions) model. This means advertisers pay for every thousand times their ad is displayed.

• Variability: The specific CPM rates can vary widely based on several factors:
  • Game Popularity: High-profile games often have higher CPMs.
  • Ad Placement: Prime locations within the game typically cost more.
  • Targeting: Advanced targeting options might affect prices.
  • Ad Format: Different ad formats have varying costs.
  • Campaign Duration: Longer or larger campaigns might see discounts.
  • Programmatic vs. Direct Buys: Direct buys can often lead to different pricing than programmatic purchases through Adverty s platform.
• Negotiation: Pricing is often negotiable, particularly for larger or longer-term campaigns.

Important Note: Adverty does not publicly list fixed pricing. You ll need to contact them directly or reach out to their sales team to get a personalized quote based on your specific needs.

Customer Care Details

Adverty, like most ad tech companies, typically offers support for its clients through:

• Account Management: Usually, dedicated account managers are assigned to advertisers and game developers, providing personalized support and assistance with campaigns.
• Online Help Center/Knowledge Base: They often maintain a knowledge base or FAQ section on their website, addressing common questions and technical issues.
• Contact Forms/Emails: They provide contact information on their website, including emails for specific inquiries like sales, support, and media.
• Direct Contact: Given their focus on building partnerships and delivering personalized ad campaigns, clients tend to have direct contact with their account managers, especially for key clients.
• Documentation: A significant focus on clear documentation, APIs, and SDKs (Software Development Kits) helps game developers integrate their solutions easily.

How to Get In Touch:

• Visit Their Website: Go to adverty.com, and look for their Contact, Support, or Sales pages.
• Sales Inquiries: For new business opportunities, look for a sales contact form or email.
• Support Inquiries: For help with existing campaigns or platform issues, find the support contact details.

In Summary

Adverty is a significant player in the growing in-game advertising market, offering non-intrusive ad solutions. While it s challenging to pinpoint their exact revenue without looking at official publications, their business model is centered around programmatic CPM-based in-game ad placements. They offer support through account management and other traditional channels. If you re considering using their services, or if you are a game developer looking to implement in-game advertising, it is important to reach out to them directly for specific pricing and support information. Don t forget to compare their offerings with the alternatives before making your final decision.