Websites using Adverticum

Okay, let s break down Adverticum, covering its overview, revenue (though difficult to pinpoint exactly), alternatives, pricing, and customer care details.

Adverticum Overview

Adverticum is a programmatic advertising technology company that provides a platform for publishers and advertisers to manage and optimize their digital advertising campaigns. They focus on connecting publishers with ad demand partners, automating ad sales processes, and providing data-driven insights.

Here s a more detailed breakdown of what Adverticum does:

• Ad Server: At its core, Adverticum provides an ad server that handles the technical aspects of delivering ads to websites and apps. This includes ad selection, targeting, and tracking.
• Header Bidding / Prebid: They support header bidding (also known as prebid) which allows publishers to offer their inventory to multiple demand sources simultaneously, maximizing revenue.
• Programmatic Direct: Adverticum facilitates programmatic direct deals, where publishers can establish direct relationships with advertisers for guaranteed inventory.
• Yield Optimization: The platform uses various tools and algorithms to help publishers optimize their ad yield and earn more revenue.
• Reporting & Analytics: They provide reporting and analytics tools to help publishers understand their ad performance and make data-driven decisions.
• Ad Formats: They support a variety of ad formats including display, video, native, and rich media ads.
• Integration: Adverticum integrates with various demand-side platforms (DSPs), ad networks, and data management platforms (DMPs).

Revenue

Pinpointing Adverticum s exact revenue is challenging because:

• Private Company: Adverticum is a privately held company, and they do not publicly disclose their financial data.
• Complex Ecosystem: Revenue in the ad tech space can fluctuate due to various factors like ad spending, market dynamics, and contract specifics.

While we can t provide an exact figure, we can say that Adverticum generates revenue through:

• Software Licensing Fees: Publishers typically pay to use the Adverticum platform, which might be a flat fee or based on usage (impressions or revenue).
• Transaction Fees: They may take a small percentage of the advertising revenue that flows through their platform.

Alternatives to Adverticum

The programmatic advertising space is competitive, and several alternatives exist. Here are some notable ones:

• Google Ad Manager (GAM): The dominant player, especially for larger publishers, offering a comprehensive ad server and robust programmatic features.
• PubMatic: A strong competitor focusing on yield optimization and programmatic solutions for publishers.
• Magnite: A large independent supply-side platform (SSP) that encompasses the Rubicon Project and Telaria, offering broad solutions.
• Index Exchange: A leading ad exchange offering access to a wide variety of demand partners.
• OpenX: Another well-established ad exchange focused on transparency and brand safety.
• Xandr: A division of Microsoft, providing a variety of ad tech solutions including an SSP.
• Admixer: A technology platform for publishers and advertisers, specializing in ad management, and programmatic trading, with focus on Eastern Europe, Russia and Asia.

Choosing an Alternative

The best alternative for you depends on factors like:

• Scale: Are you a large publisher or a smaller one?
• Budget: Pricing structures and contract terms can vary significantly.
• Features: Do you need specific features like header bidding, programmatic direct, or advanced analytics?
• Support: How important is customer support and training to your organization?
• Geographic Focus: Some platforms have a stronger presence in specific regions.

Pricing

Adverticum s pricing model is not publicly available, but here are the common approaches:

• Platform Fees: Some platforms charge a monthly or annual fee for access to their software. These fees may be based on usage (e.g., number of ad impressions) or on a fixed-tier basis.
• Revenue Share: Some platforms might take a percentage of the ad revenue generated by publishers who use their service. This is common with SSPs.
• Custom Solutions: For larger publishers with specific needs, custom pricing models can be negotiated.

To Get an Accurate Quote:

You will need to contact Adverticum directly through their website and discuss your specific requirements.

Customer Care Details

Adverticum provides customer support to its clients. Here s what is usually included:

• Technical Support: They offer support for technical issues, integration, and troubleshooting.
• Account Management: Publishers are often assigned an account manager who can assist with setting up the platform, optimizing campaigns, and resolving any issues.
• Training & Onboarding: Some platforms offer training resources, like documentation, webinars, and onboarding sessions.
• Dedicated Teams: Larger organizations may have access to a dedicated team of support specialists.

Contacting Customer Support

• Adverticum Website: Check their official website for contact information, usually in the Contact Us or Support section.
• Contact Form: They may have a contact form on their site where you can submit an inquiry.
• Email: Look for support or general contact email addresses.
• Phone: Sometimes, phone support is available, particularly for larger clients.

Key Considerations When Choosing Ad Tech

• Integration: How easily does the platform integrate with your existing tech stack?
• Transparency: How transparent are their reporting, pricing, and processes?
• Performance: Does the platform have a history of driving revenue and efficient performance?
• Support: How responsive and helpful is the customer support?
• Future-Proofing: Does the platform keep up with the latest trends in ad tech?

In summary:

Adverticum is a programmatic advertising technology company offering tools for publishers to manage their ad inventory and optimize yield. While exact revenue data is not public, they are a player in a competitive market with multiple alternatives. To get accurate pricing and specifics of customer support, reaching out to Adverticum directly is recommended.