Websites using Adnuntius

Okay, let s break down adnuntius, covering its overview, revenue, alternatives, pricing, and customer care.

What is adnuntius?

adnuntius is a white-label ad tech platform designed to help publishers, networks, and advertisers build their own fully customizable ad serving and management solutions. Essentially, they provide the infrastructure and tools for you to create your own advertising ecosystem rather than relying on a third-party platform.

Here s a more detailed breakdown:

• White-Label: This is key. You can brand the entire platform as your own, offering it to your clients and users without the adnuntius name being visible.
• Ad Serving: adnuntius handles the core functionality of displaying ads on websites, apps, and other platforms.
• Ad Management: Provides tools for managing ad inventory, creating ad campaigns, setting targeting parameters, and reporting on performance.
• Customization: A significant focus is on customization. You can build the platform to meet your specific needs and workflows. This includes branding, custom integrations, and specialized functionality.
• Omnichannel: They aim to support multiple channels, including display, video, native, and audio.
• Data Ownership: You retain full ownership of your data.
• APIs and Integrations: The platform emphasizes robust APIs for integration with existing systems.

Key Benefits (According to their marketing):

• Brand Control: Complete control over your brand experience.
• Custom Functionality: Tailor the platform to your unique requirements.
• Data Privacy: Retain ownership of your valuable data.
• Flexibility: Adapt to changing market needs and new technologies.
• Potential for Cost Savings: Potentially less expensive than using multiple third-party platforms in the long run (depending on scale).

Revenue Information

• Private Company: adnuntius is a privately held company. This means their financial information is not publicly available.
• Revenue is Indirect: adnuntius s revenue comes from licensing their platform to clients. They don t directly generate revenue from ad impressions. Instead, their clients generate revenue using their ad platform.
• Growth-Oriented: The company appears to be in a growth phase, expanding its customer base and product offerings.

Alternatives to adnuntius

If you re looking for alternatives to adnuntius, consider these options, keeping in mind that they may not all be direct substitutes (some are broader platforms, some are more focused):

1. Google Ad Manager (GAM):
2. Description: A very popular, widely used ad server, especially for larger publishers.
3. Pros: Extensive features, large network, robust reporting.
4. Cons: Not fully customizable, takes time to learn, not white-label.

5. Best For: Established publishers seeking a comprehensive, industry-standard solution.

6. Xandr (formerly AppNexus):

   • Description: A programmatic advertising platform offering ad serving, SSP, and DSP capabilities.
   • Pros: Powerful technology, programmatic focus, various ways to use their platform (including a white-label DSP).
   • Cons: Complex platform, potential learning curve.
   • Best For: Companies that want to build out their own programmatic ad platform.

7. OpenX:

8. Description: Offers both ad serving and exchange functionality.
9. Pros: Strong performance, focus on programmatic, publisher-centric.

10. Cons: Not completely white-label.

    • Best For: Publishers looking for a robust programmatic ad monetization solution.

11. Smart AdServer:

12. Description: A platform that offers ad serving, programmatic capabilities, and header bidding.
13. Pros: Focused on premium publishers, strong customer support, customizable features.
14. Cons: May not be the most flexible for very niche needs.

15. Best For: Mid-size to large publishers focused on programmatic.

16. PubMatic:

    • Description: A sell-side platform offering a variety of services for publishers
    • Pros: Programmatic focused and good technology.
    • Cons: Can be expensive for smaller publishers, not fully white-label.
    • Best For: Medium to large publishers focusing on programmatic.

17. White-Label Options (Less mature than adnuntius, but still worth considering): Some smaller companies are starting to offer white-label ad server software. These require careful vetting.

    • Pros: Potentially more flexibility, may be less expensive.
    • Cons: Usually less functionality, potentially lower maturity and support.
    • Best For: Smaller companies with custom needs and the development skills needed to support less mature technology.

Pricing of adnuntius

• Subscription-Based: adnuntius typically operates on a subscription-based model. You pay a recurring fee (monthly or annual) to use their software.
• Custom Pricing: Due to its white-label and highly customizable nature, pricing is often tailored to the specific needs of each client. This means it s difficult to give exact numbers.
• Factors Influencing Price: Pricing may depend on:
  • Scale of Usage: How many ad impressions you serve and how much traffic you handle.
  • Features Required: The modules and features you choose to activate.
  • Support Level: The level of customer support and training you need.
  • Customization: The amount of custom development work involved.
• Sales Contact Required: You typically need to contact adnuntius sales directly to get a quote. They will assess your requirements and provide a tailored pricing package.
• Enterprise Level: adnuntius is often perceived as an enterprise-level solution that is typically more expensive than out-of-the-box platforms. They are aimed at customers that are seeking long-term value rather than cheaper options.

Customer Care Details

• Dedicated Support: Given its enterprise nature, adnuntius typically provides dedicated customer support to its clients.
• Training and Onboarding: Expect onboarding and training resources to help you get started with the platform.
• Technical Documentation: Robust API documentation and technical guides should be available.
• Consulting and Custom Development: They offer consulting services to support custom development and integration needs.
• Support Channels:
  • Email/Ticketing: Common for handling support queries.
  • Phone: Potentially available for more urgent issues.
  • Account Management: Dedicated account managers may be assigned for larger clients.
• Emphasis on Long-Term Partnerships: The nature of the relationship is more of a long-term partnership compared to using some more commoditized platforms.
• Reviews: Online reviews for adnuntius are somewhat limited, likely due to its more specialized customer base and white-label nature.

In Summary

adnuntius is a powerful ad tech platform for organizations seeking a white-label, customizable, and data-centric approach to ad serving. It s not a solution for casual users, but rather for businesses that need a strong foundation to build their own proprietary ad technology.

When considering adnuntius, carefully evaluate your specific needs, technical capabilities, budget, and long-term goals. Compare it with the alternatives mentioned to find the best fit for your business. Don t hesitate to contact their sales team for a detailed demo and custom pricing estimate.