Websites using Adloox

Okay, let s break down Adloox, covering its overview, revenue (though specific figures are hard to pin down), alternatives, pricing models, and customer care details.

Adloox Overview

Adloox is a digital advertising verification and brand safety company. Their primary focus is helping advertisers ensure their ads are seen by real people, in the right places, and in safe environments. They achieve this by analyzing massive amounts of data and providing tools for:

• Invalid Traffic (IVT) Detection: Identifying and filtering out bot traffic, fake clicks, and other forms of fraudulent activity.
• Brand Safety: Protecting advertisers from having their ads displayed on websites or apps with inappropriate content (e.g., hate speech, violence, fake news).
• Viewability Measurement: Ensuring that ads are actually visible to users, rather than hidden or off-screen.
• Contextual Analysis: Understanding the environment surrounding an ad to assess its relevance and safety.
• Audience Verification: Providing insights into the actual demographics and characteristics of the audience exposed to the ad.
• Reporting and Analytics: Offering detailed reports and dashboards to track performance and identify areas for improvement.

Key Features:

• Real-time monitoring: Adloox s platform typically works in real-time, analyzing data as it comes in.
• Customizable settings: Advertisers can often tailor the platform s settings to fit their specific needs and risk tolerance.
• Integration with various platforms: Adloox integrates with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad servers.
• Global reach: They operate in many countries and support different languages.

Revenue

Pinpointing Adloox s exact revenue is challenging as they are a private company, and specific financial figures aren t publicly disclosed. However, based on their position in the industry and their client base, it can be estimated that they are a significant player in the ad verification space. Their revenue would be derived from subscriptions and usage-based fees from their clients (agencies, advertisers, and publishers).

Alternatives to Adloox

The ad verification space is quite competitive. Here are some of the leading alternatives to Adloox:

• Integral Ad Science (IAS): A very well-established player in verification, offering similar services like IVT, brand safety, viewability and contextual targeting. Often seen as one of Adloox s main competitors.
• DoubleVerify (DV): Another major competitor in ad verification. Provides similar verification services and is known for robust tech and large scale operations.
• Oracle Moat: Provides a comprehensive suite of analytics and measurement tools. Moat is seen more as an analytics platform and is often combined with the other verification solutions.
• Comscore: Offers a range of services including digital measurement and analytics. Also has verification solutions and is often used for traditional reporting and measurement.
• Peer39: Focuses on contextual targeting and brand safety verification. Often works with DSPs and publishers to offer solutions for both sides.

Choosing an Alternative:

When evaluating alternatives, consider these factors:

• Specific needs: What is your priority - IVT, brand safety, viewability, or a combination?
• Platform integration: How well does it integrate with your existing tech stack?
• Scale and coverage: Does it operate in your target markets?
• Budget: Pricing varies depending on usage and scale.
• Customer support: How responsive and helpful is their support team?

Pricing

Adloox, like most verification companies, typically uses a pricing model based on a combination of factors:

• Impression volume: Pricing often scales with the volume of ad impressions that are analyzed.
• Number of campaigns: Large advertisers running many campaigns may receive volume discounts.
• Specific services: Pricing can vary based on which features are being used (e.g., IVT, brand safety, viewability).
• Contract length: Longer-term contracts may come with lower per-impression rates.
• Platform access and reporting: Premium access to advanced reporting and dashboards may come at a higher cost.
• Negotiation: Larger clients often negotiate custom pricing packages.

It s important to note:

• Adloox doesn t publicly disclose exact pricing.
• You ll need to contact them directly for a customized quote.
• Always compare pricing from multiple vendors before making a decision.
• Factors like global coverage and platform integration may affect the perceived value of the price.

Customer Care Details

While specific customer care details can vary, here s what s generally expected from a company like Adloox:

• Dedicated Account Managers: Larger clients often receive a dedicated account manager to help with setup, training, and ongoing support.
• Technical Support: Access to technical support teams that can help with platform integration and troubleshooting.
• Knowledge Base & Documentation: A comprehensive resource center with FAQs, tutorials, and product documentation.
• Training & Onboarding: Help with getting started with the platform and using its features effectively.
• Email/Ticket-based Support: A system for submitting and tracking support requests.
• Phone Support: May be available depending on your service level.
• Regular Updates and Communication: Updates on platform improvements, new features, and industry news.

How to Get Customer Care Details

1. Visit the Adloox Website: Look for a Contact Us or Support page.
2. Contact Sales: When requesting a demo or price quote, ask about customer support options.
3. Read Reviews and Testimonials: Look for feedback on customer service quality.
4. Reach out to Your Network: Speak to people in the industry who may have experience with Adloox.

In summary: Adloox is a strong player in ad verification, helping advertisers combat fraud and protect brand reputation. While specific financials and pricing aren t publicly available, their core offering and place within the industry are clear. Always compare them with competitors and focus on your specific needs when selecting a verification platform. Remember to prioritize customer support when making your decision.