Websites using Adhese

Okay, let s break down Adhese, covering its overview, revenue aspects, alternatives, pricing, and customer care.

Adhese Overview

Adhese is a white-label advertising platform designed for publishers, media groups, and advertising networks. It allows these organizations to manage their own advertising inventory and directly sell their digital advertising space without relying heavily on third-party platforms.

Here s a breakdown of key features and aspects:

• Key Focus: Empowering publishers with control over their ad operations and maximizing revenue by fostering direct relationships with advertisers.
• Core Functionality:
  • Ad Server: The heart of the platform, managing the delivery of ads to websites and apps.
  • Direct Sales Tools: Tools for managing direct campaigns with advertisers, setting up deals, and managing ad creatives.
  • Programmatic Integration: Connecting with programmatic exchanges for filling unsold inventory.
  • Yield Optimization: Tools and algorithms to maximize revenue through various ad delivery strategies.
  • Reporting and Analytics: Providing insights into campaign performance, ad inventory usage, and overall revenue.
  • White-Label Solution: Allows clients to brand the platform as their own, providing a more professional and consistent experience.
• Target Audience:
  • Medium to large-sized publishers.
  • Media groups.
  • Advertising networks.
  • Organizations who want to take greater control of their ad stack and data.
• Business Model: Software-as-a-Service (SaaS) model. Adhese provides the technology and support while the client manages their inventory.

Revenue Aspects

Adhese itself does not generate revenue from selling ad space. Instead, it s a technology platform that helps its clients generate revenue.

Here s how Adhese clients make money using the platform:

• Direct Sales:
  • Clients sell ad space directly to advertisers at agreed-upon rates. Adhese provides the tools to manage this process.
  • Higher profit margins as clients keep the vast majority of the revenue (minus the Adhese platform fee).
• Programmatic Sales:
  • Clients connect their inventory to programmatic exchanges (like Google AdX, OpenX) through Adhese.
  • While a cut is taken by programmatic exchanges, Adhese helps clients optimize fill rates and pricing to maximize their revenue.
• Yield Optimization:
  • Adhese s tools help clients get the best price for every impression, regardless of whether it s direct or programmatic.
  • This leads to greater overall ad revenue.

Important Revenue Notes:

• Adhese s revenue is tied to its service fees/subscription plans that it charges to publishers.
• The overall revenue a client generates using Adhese will depend on the quality of their inventory, demand for their inventory, and how effectively they manage their ad operations through the Adhese platform.
• Adhese aims to empower their clients to make as much as possible through their ad inventory

Alternatives to Adhese

The advertising technology space has various options that cater to similar needs as Adhese. Here are some prominent alternatives:

• Google Ad Manager (GAM): A dominant player in ad serving. It s comprehensive but can be complex and may require significant technical expertise. GAM is widely used by many ad networks.
• PubMatic: An independent programmatic platform that focuses on publisher yield optimization, providing a range of ad-selling options.
• Magnite: Formed by the merger of Telaria and Rubicon Project, Magnite offers a suite of technologies including ad serving, programmatic, and data solutions for publishers.
• Xandr Invest: A programmatic advertising marketplace that includes features for both advertisers and publishers, focusing on automation and data-driven insights.
• OpenX: A popular programmatic ad exchange, offering solutions for header bidding and RTB, allowing publishers to manage their inventory effectively.
• Smart AdServer: An independent ad serving platform, offering a combination of direct sales tools and programmatic capabilities, with emphasis on transparency and control.
• Kevel: A platform focused on creating custom ad servers and interfaces, providing complete flexibility and control for specialized needs.

Why consider an alternative:

• Cost: Alternative platform costs and features may vary, which could be a benefit for some.
• Complexity: Some platforms are less complex than others, allowing a team to operate a self-hosted solution.
• Control: Some options may provide less control over ad tech and data compared to Adhese.
• Programmatic focus: Certain alternatives may offer superior programmatic integrations to suit specific needs

Pricing

Adhese operates on a SaaS subscription model. This means clients pay recurring fees to use the platform. Pricing is generally not publicly available on their website and is customized based on the specific needs of each client, taking factors into account such as:

• Scale of Ad Inventory: The number of ad impressions and the complexity of the client s advertising operations will impact the cost.
• Features and Functionality: The specific modules and features (e.g., programmatic integration, advanced reporting, white-labeling) required will be factored into pricing.
• Support Level: Custom support requirements can affect pricing.

General Pricing Structure

• Tiered Pricing: Most likely they use a tiered pricing structure based on the client s size and usage. This means you pay more as you use the platform more.
• Contract Terms: Clients will typically sign a contract with a defined term, and pricing is agreed upon during contract negotiations.

To get a specific quote for your business, you will need to contact Adhese directly.

Customer Care

Adhese emphasizes a high level of support for its clients, given that its a white-label service that s integral to their clients business. Here is a typical customer care approach.

• Onboarding and Training: Adhese typically provides thorough onboarding and training to ensure clients can effectively use the platform. This likely includes documentation, training sessions, and dedicated support staff.
• Dedicated Account Managers: For larger clients, Adhese typically assigns a dedicated account manager who acts as the primary point of contact for support, training, and account management.
• Technical Support: Technical support is offered to help clients with integration issues, troubleshooting, and platform maintenance.
• Documentation and Tutorials: They will likely maintain a comprehensive help center with guides, FAQs, and tutorials.
• Customer Service Email & Phone: Adhese should provide contact information for email & phone for addressing problems or issues.
• Regular Reviews and Updates: Regular communication, product reviews, and updates are likely provided to keep clients up-to-date on new features and best practices.
• Customization Support: They may offer assistance with branding and customizing the platform.

How to Access Customer Care:

• Adhese Website: Check the contact page on their website for support details.
• Account Manager: For existing clients, reaching out to the account manager is the best approach.

In Conclusion

Adhese is a powerful platform that gives publishers control over their ad operations and revenue. It provides an alternative to relying heavily on third-party ad networks. The custom pricing model requires prospective customers to engage with Adhese directly for a quote. When evaluating Adhese, be sure to compare it against the many alternatives in the ad tech market, considering both the features, and the cost-benefit ratio.