Websites using 6sense

Okay, let s break down 6sense, covering its overview, revenue, alternatives, pricing, and customer care.

6sense Overview

6sense is a leading Predictive Intelligence Platform designed for B2B sales and marketing teams. Its core function is to help businesses identify, prioritize, and engage with accounts that are most likely to buy. It does this by leveraging AI and machine learning to analyze vast amounts of data from various sources, including:

• Website Activity: Tracking website visits, page views, and content engagement.
• Intent Data: Monitoring online activity, such as research on relevant topics, product reviews, and competitor engagement.
• CRM Data: Integrating with existing customer relationship management systems.
• Third-Party Data: Combining publicly available data and other sources.

Key Features:

• Predictive Account Scoring: Prioritizes accounts based on their likelihood to buy.
• Intent Data: Identifies companies actively researching solutions in your market.
• Account-Based Orchestration: Enables coordinated marketing and sales outreach.
• AI-Powered Recommendations: Provides insights and guidance on the next best actions.
• Reporting and Analytics: Tracks the impact of your marketing and sales efforts.
• CRM Integrations: Seamlessly integrates with leading CRM platforms like Salesforce and Microsoft Dynamics 365.

How it Works:

6sense essentially helps teams shift from a lead-based approach to an account-based approach. It identifies accounts that are showing buying signals, allowing sales and marketing teams to focus their resources on the most promising opportunities. It also helps personalize engagement based on the specific needs and interests of each account.

Revenue

• As a private company, 6sense doesn t publicly disclose its exact revenue figures. However, it s a significant player in the B2B sales and marketing space.
• Industry estimates suggest the company has crossed $100 million in ARR and is valued at well over $2 billion.
• They have seen very strong growth in recent years, further solidifying their position in the market.

Alternatives to 6sense

The B2B predictive intelligence and account-based marketing space is becoming increasingly competitive. Here are some of the notable alternatives to 6sense:

• ZoomInfo: A comprehensive database of B2B contact and company information, also offering intent data and sales intelligence features. It s often compared to 6sense due to the overlap in intent data and account identification.
• Demandbase: Another leading ABM platform that offers intent data, account identification, and marketing orchestration tools. They re often seen as a direct competitor to 6sense.
• Bombora: Primarily known for its intent data offering, providing granular insights into topics and buying signals. It integrates with many marketing and sales platforms.
• Terminus: An account-based marketing platform focused on advertising, website personalization, and sales enablement. It is popular for its advertising and display capabilities.
• Metadata.io: Focuses heavily on AI-driven campaign automation and account-based advertising.
• Engagio (now part of Demandbase): Originally an ABM-focused tool, its features are now incorporated into Demandbase s platform.
• Leadspace: Another AI platform that offers predictive scoring, intent, and persona analysis.

Choosing an Alternative: The best alternative for your company depends on your specific needs and budget. Some key factors to consider:

• Budget: Pricing varies significantly between vendors.
• Specific Features: Different platforms excel in different areas (e.g., intent data, advertising, orchestration).
• Integrations: Ensure the chosen platform integrates with your existing tech stack.
• Ease of Use: Consider the learning curve and user-friendliness of each option.

Pricing

• 6sense does not publicize its exact pricing. This is common for enterprise-level software solutions.
• Their pricing is based on a combination of factors, including:
  • Number of accounts targeted.
  • Number of users.
  • Specific features and add-ons.
  • Customization and level of service.
• It s considered to be on the higher end of the pricing spectrum compared to some alternatives.
• You typically need to request a quote from their sales team to get an accurate price.
• The company usually offers annual contracts.

Customer Care Details

• Dedicated Customer Success Managers: 6sense provides each customer with a dedicated Customer Success Manager (CSM) who acts as a primary point of contact for onboarding, support, and strategic guidance.
• Knowledge Base & Documentation: They offer a comprehensive knowledge base with articles, tutorials, and guides.
• Training & Onboarding: They provide onboarding and training to help users effectively leverage the platform.
• Support Channels: Support is generally available through various channels, such as email, phone, and in-platform messaging.
• Community Forums: They may have community forums where users can connect and share experiences.
• Level of Support: As an enterprise-level platform, their support is generally considered to be robust and high-quality.

In Conclusion

6sense is a powerful platform for B2B sales and marketing teams looking to leverage AI and data to identify and engage with the most promising accounts. While it comes with a higher price tag, it offers sophisticated features and robust customer care. Before making a decision, it s important to carefully evaluate your specific needs, budget, and compare alternatives.

To get the most accurate and up-to-date information, it s always recommended to directly contact 6sense or other vendors and discuss your specific requirements.