Tag managers
Google Tag Manager helps make website tag management simple with tools solutions that allow small businesses to deploy and edit tags all in one place

Analytics
Adobe Analytics is a web analytics, marketing and cross-channel analytics application

Customer data platform
Twilio Segment is a customer data platform CDP that helps you collect clean and activate your customer data

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Ecommerce
The World Wide Web Consortium W3C develops standards and guidelines to help everyone build a web based on the principles of accessibility internationalization privacy and security