Websites using Zedo

Okay, let s break down Zedo, covering its overview, revenue, alternatives, pricing, and customer care.

Zedo Overview

Zedo is an ad server platform designed to help publishers and advertisers manage, serve, and optimize their digital advertising campaigns. It s primarily focused on display and video advertising. Here s a breakdown of key features:

• Ad Serving: Zedo s core function is to deliver ads across various websites, mobile apps, and devices. It supports different ad formats (banners, video, native).
• Campaign Management: Provides tools for creating, managing, and targeting ad campaigns.
• Reporting & Analytics: Offers insights into campaign performance, allowing for optimization based on key metrics.
• Inventory Management: Publishers can manage their ad inventory, set pricing, and control which ads appear on their properties.
• Real-Time Bidding (RTB) Integration: Connects to various ad exchanges and DSPs (Demand-Side Platforms) for programmatic ad buying and selling.
• Ad Targeting: Allows advertisers to reach specific audience segments based on demographics, interests, and behavior.
• Security Features: Aims to prevent ad fraud and ensure brand safety.
• Private Marketplace (PMP) support: Enables publishers and advertisers to conduct programmatic deals.

Key Takeaways:

• For Publishers: Zedo helps manage ad inventory, maximize revenue, and control ad placement.
• For Advertisers: Zedo enables effective ad targeting and campaign management across different publishers.

Revenue

It s difficult to provide precise revenue figures for Zedo, as it is a privately held company and does not publicly report its financials. However, based on the fact that it is a mid-tier ad serving provider, it s safe to assume they have significant revenue.

Alternatives to Zedo

There s a healthy competitive landscape in the ad server space. Here are some notable alternatives to Zedo, categorized by focus:

For Large Publishers and Complex Operations:

• Google Ad Manager (GAM): The most dominant player, offering a comprehensive suite of tools and features for large-scale publishers.
• Xandr (formerly AppNexus): A powerful platform for programmatic advertising and ad serving.
• Magnite: Provides a range of solutions for publishers across formats (video, display, CTV, audio).

For Small to Medium-Sized Publishers:

• PubMatic: A strong platform for programmatic advertising, offering solid monetization tools.
• OpenX: Known for its robust technology and publisher-focused solutions.
• AdButler: A more user-friendly option, often preferred by smaller publishers.
• Smart Ad Server: Focused on performance and user experience.
• Revive Ad Server: an open source solution that gives you the most control over your ad server.

For Advertisers:

• Google Ads (formerly Google AdWords): Primarily focused on Search and Display advertising on Google s network.
• MediaMath: DSP focused on programmatic advertising and data management.
• The Trade Desk: Another leading DSP for programmatic advertising.

Factors to Consider When Choosing Alternatives:

• Scale: The size of your ad operations (number of publishers, ad volume).
• Complexity: The features and functionality you require (RTB, advanced targeting, reporting, etc.)
• Budget: The cost of the platform and any associated fees.
• Support: The level of customer support available.

Pricing

Zedo s pricing isn t publicly available and typically varies depending on the scale of usage, specific features required, and the terms of the agreement. It s likely based on one or more of the following models:

• Impression-Based: A fee charged per thousand ad impressions (CPM).
• Usage-Based: Fees based on usage of the platform, such as number of campaigns, reports, etc.
• Fixed Fee: A monthly or annual subscription.
• Revenue Share: Less likely in the ad server space but sometimes present in the context of a publisher program.

To get a precise quote, you would need to contact Zedo directly.

Customer Care Details

Since Zedo is a private company, information regarding specific customer care details is limited to their website and potentially reviews or testimonials. However, generally speaking you can expect:

• Dedicated Support: Typically they offer support through email, phone, and possibly a ticketing system to help with implementation, technical issues, and general support.
• Onboarding: Help to get started and understand the features of the platform.
• Account Management: For larger clients, a dedicated account manager might be provided to help manage the relationship.
• Training & Resources: Webinars, guides, and documentation are likely provided.

How to Contact Zedo for Customer Care or Sales:

• Website: Visit their official website (usually www.zedo.com, or do a quick search) and look for a Contact Us, Support, or Sales section.
• Contact Forms: Fill out any forms provided on their website to get in touch with their sales or support teams.
• Email: You may find a contact email address on their website or through a general web search.
• Phone: If available, a contact phone number may also be listed on their website.

Important Note:

• Zedo s focus and target audience lean more towards established publishers and advertisers who have a need for a dedicated, mid-tier platform with customizability. It may not be the best fit for very small publishers just starting out or for advertisers who are already heavily invested in other advertising platforms like Google or The Trade Desk.

To summarize, Zedo is a well established player in the ad serving space. To get accurate pricing and in-depth support details for your particular needs, reaching out to them directly is the best course of action. Remember to compare with the alternatives to find the best fit for your specific needs and budget.