Websites using Withpersona

Okay, let s break down WithPersona, covering its overview, revenue (as much as is publicly available), alternatives, pricing, and customer care.

What is WithPersona? (Overview)

WithPersona (often simply called Persona ) is an identity verification and orchestration platform. It helps businesses verify the identities of their users, prevent fraud, and comply with regulations like KYC/AML (Know Your Customer/Anti-Money Laundering). They provide a set of tools and services that automate and streamline the identity verification process. Essentially, it s a modern alternative to older, more manual identity verification methods.

Here s a more detailed breakdown of what Persona does:

• Identity Verification: Verifying that a user is who they claim to be. This includes collecting data from various sources, such as government-issued IDs (driver s licenses, passports), selfies, and other documents.
• KYC/AML Compliance: Helping companies meet legal requirements for knowing their customers and preventing money laundering.
• Fraud Prevention: Detecting and preventing fraudulent activity by analyzing user data and behavior.
• Age Verification: Ensuring users meet age requirements for certain products or services.
• Orchestration: Persona provides a workflow builder to customize and automate the identity verification process. This allows businesses to tailor the process to their specific needs and risk profiles.
• Data Security and Privacy: Handling sensitive user data securely and complying with privacy regulations.
• Integrations: Persona integrates with other tools and platforms, such as CRM systems, payment processors, and other security solutions.

Revenue (and Funding)

• Revenue: Private company, so exact revenue figures are not publicly available. However, based on their funding, growth, and market position, it s safe to assume they are generating significant revenue. Estimates vary widely, but they are likely in the tens of millions of dollars annually, and growing.
• Funding: Persona has raised a significant amount of funding from venture capital firms. This includes:
  • Series C: Raised $150 million in 2021, valuing the company at $1.5 billion.
  • Previous Rounds: They raised substantial funding in earlier rounds as well.

Alternatives to WithPersona

The identity verification market is competitive. Here are some of the leading alternatives to WithPersona:

• Veriff: A strong competitor focusing on ID verification with AI-powered technology.
• Onfido: Another major player in the identity verification space, known for its AI-driven verification and document authentication. Acquired by Entrust in 2024.
• Socure: Focuses on identity verification and fraud prevention using machine learning.
• Sumsub: A comprehensive KYC/AML platform with global coverage.
• Trulioo: Offers global identity verification and watchlist screening services.
• Jumio: Another well-established player offering a range of identity verification solutions.
• Auth0 (by Okta): While primarily an authentication platform, Auth0 offers identity verification features as part of its broader suite.
• ID.me: Focuses on verified identity for government and healthcare applications.
• Experian: The credit bureau offers identity verification services for businesses.
• TransUnion: Similar to Experian, another credit bureau with identity verification solutions.

Pricing

Persona s pricing is not publicly available on their website in a straightforward manner. Typically, it involves a tiered pricing structure that depends on several factors:

• Volume of verifications: The more verifications you perform, the lower the per-verification cost.
• Features used: The more advanced features you use (e.g., enhanced fraud detection, watchlist screening), the higher the cost.
• Contract terms: Longer-term contracts may offer better pricing.
• Customization: The extent to which you customize the platform.

To get accurate pricing, you ll need to contact Persona s sales team and request a quote. They usually offer a free trial or demo period. Be prepared to discuss your specific needs and volume requirements.

Pricing Models to Expect:

• Pay-as-you-go: A per-verification fee.
• Subscription-based: A monthly or annual fee with a certain number of verifications included. Overages are charged at a per-verification rate.
• Custom enterprise pricing: For large organizations with complex needs.

Customer Care Details

Persona provides customer support through various channels:

• Documentation and Help Center: A comprehensive online resource with articles, guides, and FAQs. This is usually the first place to look for answers to common questions.
• Email Support: Customers can contact the support team via email.
• In-App Support: Often, there s a support widget or chat feature within the Persona platform itself.
• Dedicated Account Manager: Larger customers may be assigned a dedicated account manager for personalized support.
• Status Page: Persona maintains a system status page to report any incidents or outages affecting their service.
• Community Forums/Slack Channel: Some platforms offer community forums or Slack channels where users can ask questions and share knowledge. Check to see if Persona has any such groups.

To find their specific customer support contact information (email, phone number), visit the Contact Us or Support section of their website.

Key Considerations When Evaluating WithPersona (and Alternatives)

• Accuracy: How accurate is the platform at verifying identities and detecting fraud? Look for metrics on false positives and false negatives.
• Compliance: Does the platform comply with relevant regulations (e.g., GDPR, CCPA, KYC/AML)?
• User Experience: How easy is the platform to use for both the business and the end-user? A smooth verification process is crucial for user conversion.
• Integration: Does the platform integrate with your existing systems and workflows?
• Scalability: Can the platform handle your growing verification needs?
• Security: How secure is the platform at protecting sensitive user data?
• Cost: Is the pricing competitive and transparent? Consider the total cost of ownership, including setup fees, subscription fees, and overage charges.
• Support: How responsive and helpful is the customer support team?
• Geographic Coverage: Does the platform support identity verification in the countries where your users are located?

In summary, WithPersona is a leading identity verification platform with a strong focus on automation, orchestration, and compliance. While their pricing requires direct contact, they offer a comprehensive suite of features and are well-funded. Consider your specific needs and compare them against alternatives to find the best fit for your business.