Websites using Widespace

Okay, let s break down Widespace, covering its overview, revenue (with caveats), alternatives, pricing, and customer care details.

Widespace Overview

Widespace is a technology company specializing in high-impact mobile advertising solutions. They focus on creative ad formats designed to capture user attention and drive results for brands. They are not a traditional ad network but rather a technology platform and sales team offering specific ad products. Here s a more detailed look:

• Focus: Mobile-first advertising, emphasizing premium placements and engaging formats.
• Ad Formats: Known for rich media, interactive experiences, and attention-grabbing visuals, including:
  • High-Impact Formats: Full-screen ads, carousels, video ads, and interactive placements.
  • Contextual Targeting: Reaching users based on their environment, content they re engaging with, and mobile usage.
  • Programmatic Direct: They offer programmatic capabilities allowing for targeted media buys with first look at inventory.
• Target Audience: Brands looking for premium mobile advertising placements and creative ways to engage their audience.
• Geographic Reach: Primarily focused on the European market, with a strong presence in the Nordics and other select countries.
• Technology & Platform: Widespace has built its own technology to support their ad formats and delivery. They are not just a reseller of other platforms.

Revenue

• Private Company: Widespace is a private company, so exact revenue figures are not publicly available.
• Estimated Revenue Range: Based on various sources and industry reports, Widespace is estimated to be a mid-sized player in the mobile ad space. They have likely had revenues in the tens or low hundreds of millions of dollars.
• Revenue Drivers: Their revenue comes from brands and agencies buying their premium mobile ad formats and solutions.
• Growth: Widespace has reportedly experienced growth by focusing on its unique, impactful advertising capabilities.

Important Note: Since this is a private company, publicly reported financial information is limited, and these are estimates.

Alternatives to Widespace

If you re looking for alternatives to Widespace, consider these options, depending on your specific needs:

1. Mobile Ad Networks with Premium Inventory:
   • AdColony: Known for video ads and in-app advertising.
   • Vungle: Another strong player in mobile video advertising.
   • AppLovin: Focuses on mobile app growth and advertising.
2. Demand Side Platforms (DSPs) with Access to Mobile Inventory:
   • Google DV360: Offers access to a vast network of publishers, including mobile.
   • The Trade Desk: A well-known DSP with robust programmatic capabilities.
   • MediaMath: Another DSP focused on enterprise solutions.
3. Publishers with Direct Mobile Ad Sales:
   • Major News/Content Publishers: Such as the New York Times, BBC, etc., offer premium mobile placements directly.
   • Mobile Game Publishers: Reach highly engaged audiences within their game apps.
   • App Developers: Can offer mobile ad placements in their apps.
4. Creative Ad Tech Companies:
   • Playable: Specialized in interactive and playable ad formats.
   • Innovid: Focused on connected TV and video advertising.
   • Jivox: Provides dynamic creative optimization for personalized ads.

Choosing an Alternative:

• Consider your budget: Some options might be more expensive due to premium placements.
• Think about your target audience: Which platforms will help you reach them most effectively?
• Assess your creative needs: If you need custom or interactive ad formats, choose the platform with best support.
• Evaluate your campaign goals: Different platforms excel in different areas.

Pricing

• Not a Standard CPM/CPC Model: Widespace s pricing is not based on a simple cost-per-mille (CPM) or cost-per-click (CPC) model.
• Premium Pricing: Widespace s high-impact ad formats and premium placement come at a higher cost than standard mobile ad networks. Expect higher CPMs or a different engagement based pricing.
• Minimum Spends: They often have minimum spends depending on the scale and campaign.
• Negotiable: Pricing can be negotiated depending on campaign scope and volume.
• Factors Influencing Cost:
  • Ad format selected
  • Targeting requirements
  • Campaign duration
  • Geographic reach

Customer Care Details

• Dedicated Account Managers: Widespace typically assigns dedicated account managers to their clients for campaign management.
• Creative Support: They often offer support in creating effective and engaging ad creatives.
• Technical Support: Their technical team can assist with integration and troubleshooting issues.
• Performance Reporting: They provide detailed reports to clients on campaign performance.
• Contact Methods: Support is typically available through:
  • Email
  • Phone
  • Dedicated account manager communication.
• Focus on Service: Widespace positions itself as a premium service provider with a focus on client satisfaction.

Key Takeaways

• Widespace is a premium mobile ad platform focusing on high-impact formats.
• They are a private company, making precise revenue figures unavailable.
• Pricing is higher than standard ad networks, but with more bespoke services.
• Alternatives exist, ranging from premium networks to DSPs and publishers.
• They provide dedicated customer service and support with creative and technical aspects.

To get the most accurate information, it is best to reach out to Widespace directly through their website. If you require detailed pricing, specific performance data, or alternative options, please provide me with more context on your specific business needs, and I will try to assist you further.