Websites using Wecantrack

Okay, let s break down WeCanTrack, covering its overview, revenue (though limited information is publicly available), alternatives, pricing, and customer care.

What is WeCanTrack?

WeCanTrack is a marketing attribution platform that helps businesses understand which marketing efforts are driving results. It s focused on bridging the gap between online and offline conversions, and providing a more complete picture of the customer journey. It aims to give marketers insights into ROI across different channels, even when the customer interaction involves both digital touchpoints and real-world interactions.

Key Features/Benefits:

• Offline Conversion Tracking: This is a core feature. WeCanTrack specializes in attributing sales and conversions that happen offline (e.g., phone calls, in-store purchases) to specific online marketing campaigns.
• Multi-Channel Attribution: It aims to provide a holistic view of the customer journey, tracking interactions across various channels (e.g., Google Ads, Facebook Ads, email marketing, organic search, etc.).
• Call Tracking: Integration with call tracking systems is a key component, allowing businesses to connect phone calls to marketing sources.
• Lead Tracking: Tracks leads generated from online campaigns and their progression through the sales funnel.
• Reporting and Analytics: Provides dashboards and reports to visualize marketing performance and ROI.
• Integration: Likely integrates with popular marketing platforms (e.g., Google Ads, Google Analytics, Facebook Ads, CRMs like Salesforce or HubSpot). Note: Specific integrations should be verified on their website.
• Customer Journey Mapping: Visualize the path customers take before converting.

Revenue Information:

Unfortunately, WeCanTrack s specific revenue figures are not publicly available. As a privately held company, they are not obligated to disclose this information. You won t find it in publicly accessible financial databases.

Alternatives to WeCanTrack:

If you re evaluating WeCanTrack, consider these alternatives. The best choice depends on your specific needs, budget, and the complexity of your marketing setup:

• Ruler Analytics: A strong competitor that focuses on marketing attribution, particularly for lead generation and B2B businesses. Similar emphasis on connecting offline conversions.
• CallRail: While primarily a call tracking platform, CallRail offers attribution features that can connect phone calls to marketing sources. Good for businesses heavily reliant on phone leads.
• ActiveCampaign: Can provide conversion attribution through tracking website events and user behavior, as well as offline conversions.
• Google Analytics 4 (GA4): GA4 has improved attribution modeling capabilities. While not as specialized in offline conversion tracking as WeCanTrack or Ruler Analytics, it s a powerful and free option (although proper setup is crucial).
• HubSpot: If you re using HubSpot s marketing hub, its attribution reporting features can be a viable option, especially if your sales and marketing are already tightly integrated within HubSpot.
• Funnel.io: A data aggregation tool that can pull data from various marketing sources into a central location for analysis and attribution.
• LeadsRx: A marketing attribution platform that offers multi-touch attribution modeling.
• Bizible (now part of Adobe Marketo Engage): A more enterprise-level attribution solution, often suited for larger organizations with complex marketing operations.
• Triple Whale: Aimed more at e-commerce businesses, offering attribution focused on ROAS (Return on Ad Spend).

Factors to Consider When Choosing an Alternative:

• Focus: Is your primary need call tracking, lead generation attribution, e-commerce attribution, or a broader multi-channel view?
• Complexity: How complex is your marketing setup? Do you need advanced attribution models?
• Integrations: Does the platform integrate with your existing marketing tools (CRM, ad platforms, etc.)?
• Budget: Pricing varies significantly.
• Ease of Use: Is the platform user-friendly and easy to implement?
• Reporting: Does it provide the reports and dashboards you need?

Pricing:

WeCanTrack s pricing is not publicly available on their website. You ll need to contact them directly for a quote.

General Pricing Expectations for Attribution Platforms:

• Attribution platforms often use a tiered pricing model based on:
  • Number of website visitors/sessions per month: A higher volume of traffic typically means a higher price.
  • Number of conversions tracked: Some platforms charge based on the number of conversions attributed.
  • Number of users: The number of team members who need access to the platform.
  • Features: Advanced features (e.g., custom attribution models, dedicated support) may be included in higher-tier plans.

Expect to pay anywhere from a few hundred dollars per month to several thousand dollars per month, depending on your needs and the platform you choose.

Customer Care/Support:

• Contact Form/Email: Most likely offers a contact form or email address on their website for inquiries.
• Phone Support: Check their website to see if they offer phone support. Some attribution platforms offer dedicated phone support on higher-tier plans.
• Knowledge Base/Documentation: A good knowledge base with articles and tutorials is essential.
• Onboarding: Many attribution platforms offer onboarding assistance to help new users get set up.
• Dedicated Account Manager: Higher-tier plans may include a dedicated account manager for personalized support.

How to Find More Information:

1. Visit the WeCanTrack Website: The official website is the best source of information. Look for case studies, feature lists, and contact information.
2. Request a Demo: Schedule a demo with WeCanTrack to see the platform in action and ask specific questions about pricing and features.
3. Read Reviews: Look for reviews on sites like G2, Capterra, and TrustRadius to get insights from other users.
4. Contact Sales: Reach out to their sales team to discuss your needs and get a personalized quote.
5. Compare with Alternatives: Thoroughly research the alternatives listed above. Schedule demos with multiple platforms to compare them side-by-side.

In summary, WeCanTrack is a marketing attribution platform that helps connect online marketing efforts to offline conversions. Due to the limited amount of publicly available information, it is important to contact them directly to get the latest information on pricing, customer care and if it is the right tool for your business. Also make sure to evaluate the alternatives before making a decision.