Websites using Webtrekk

Okay, let s break down Webtrekk, covering its overview, revenue (where possible), alternatives, pricing, and customer care details.

Webtrekk (Now Known as Mapp Intelligence)

It s important to note that Webtrekk was acquired by Mapp in 2019 and is now integrated into Mapp s overall marketing platform and is referred to as Mapp Intelligence. While you might still find references to Webtrekk, understand that it s essentially the analytics component of the Mapp Cloud.

1. Overview (Mapp Intelligence - Formerly Webtrekk)

• What it is: Mapp Intelligence is a digital analytics platform that helps businesses understand customer behavior across websites, apps, and other digital touchpoints. It provides data for optimizing marketing campaigns, improving user experience, and driving revenue.

• Key Features:

  • Advanced Analytics: Detailed tracking of user interactions, events, conversions, and journeys. Focus on first-party data.
  • Customer Segmentation: Creating granular audience segments based on behavior, demographics, and other attributes.
  • Marketing Automation Integration: Integrates with Mapp s marketing automation platform (Mapp Engage) for personalized messaging and campaign execution.
  • Reporting and Dashboards: Customizable dashboards and reports to visualize key metrics and trends.
  • A/B Testing: Built-in tools for testing different website variations and optimizing for conversions.
  • Predictive Analytics: Uses machine learning to forecast future customer behavior and identify opportunities.
  • Data Privacy Compliance: Designed with GDPR and other privacy regulations in mind.
  • Mobile App Analytics: Tracks user behavior within mobile apps.
  • Cross-Device Tracking: Attempts to stitch together user behavior across different devices.
  • Real-Time Data: Provides up-to-date data for immediate insights.
  • Attribution Modeling: Determines the value of different marketing channels in driving conversions.

• Target Audience: Mid-sized to large enterprises, particularly those in e-commerce, retail, finance, and media. Companies that need deep, customizable analytics and integration with marketing automation.

2. Revenue

• Private Company: Mapp is a privately held company. Therefore, it s revenue information is not publicly available. You won t find exact figures for Mapp Intelligence (formerly Webtrekk) revenue.

3. Alternatives

Here s a list of some alternatives to Mapp Intelligence (formerly Webtrekk). The best alternative depends on your specific needs and budget:

• Google Analytics 360 (GA4): The enterprise version of Google Analytics. Powerful, integrates well with Google Ads, and has advanced features. Can be expensive.
• Adobe Analytics: A robust, enterprise-level analytics platform. Offers advanced segmentation, reporting, and predictive analytics. Also, can be very expensive.
• Mixpanel: Event-based analytics focused on product usage and user behavior within applications. Strong for product-led companies.
• Amplitude: Another product analytics platform that helps understand user behavior and optimize product experiences. Focuses on behavioral cohorting and retention.
• Heap: An analytics platform that automatically captures user interactions, reducing the need for manual event tracking.
• Matomo (formerly Piwik): An open-source analytics platform that gives you complete control over your data. A good option for privacy-conscious organizations.
• Plausible Analytics: A lightweight and privacy-focused analytics platform. A simpler alternative to Google Analytics.
• Fathom Analytics: Another simple, privacy-focused analytics tool.
• Contentsquare: Focuses on understanding the user experience through session replay, heatmaps, and other visual analytics.
• Kissmetrics: Focuses on identifying, segmenting and tracking individual users across their lifecycle.

When choosing an alternative, consider:

• Your budget: Some platforms are free (or have free tiers), while others are very expensive.
• Your technical expertise: Some platforms are easier to set up and use than others.
• Your data privacy requirements: If you need to comply with strict privacy regulations, choose a platform that prioritizes data privacy.
• The features you need: Make a list of the features that are most important to you and choose a platform that offers those features.
• Integration with other tools: Make sure the platform integrates with the other marketing tools you use.

4. Pricing

• Not Publicly Available: Mapp s pricing is not publicly listed. They use a custom pricing model based on your specific needs, data volume, and the modules you choose.
• Enterprise-Level Pricing: Expect Mapp Intelligence to be in the enterprise pricing tier, similar to Adobe Analytics and Google Analytics 360. This means it will likely involve a significant annual commitment.
• Contact Sales: To get an accurate price, you need to contact Mapp s sales team and discuss your requirements.

Factors that influence pricing:

• Data Volume (Page Views, Events): The amount of data you track will be a major factor.
• Number of Users: The number of users who need access to the platform.
• Modules and Features: The specific modules and features you need (e.g., predictive analytics, A/B testing).
• Support Level: The level of support you require (e.g., dedicated account manager).
• Contract Length: Longer contracts may come with discounted pricing.

5. Customer Care/Support

• Multiple Channels: Mapp typically provides customer support through various channels:
  • Email Support: Standard email support for technical issues and inquiries.
  • Phone Support: Phone support for urgent issues. The availability of phone support may depend on your service level agreement.
  • Online Documentation: Comprehensive documentation, including user guides, FAQs, and tutorials.
  • Knowledge Base: A searchable knowledge base with articles and solutions to common problems.
  • Community Forums: A community forum where users can ask questions and share knowledge.
  • Dedicated Account Manager: For enterprise customers, Mapp typically provides a dedicated account manager to help with onboarding, training, and ongoing support.
  • Training Programs: Mapp may offer training programs to help users learn how to use the platform effectively.
• Service Level Agreements (SLAs): Enterprise customers typically have SLAs that guarantee a certain level of support and uptime.
• Implementation Support: Mapp can provide implementation support to help you set up the platform and configure it to meet your specific needs.

To get the most accurate information about Mapp Intelligence (formerly Webtrekk), it s always best to:

• Visit the Mapp website (mapp.com).
• Contact Mapp s sales team directly.
• Request a demo of the platform.
• Read customer reviews on sites like G2 and Capterra.