Websites using Visiblemeasures

Okay, let s break down Visible Measures, covering its overview, revenue (though this is tricky!), alternatives, pricing, and customer care.

Visible Measures: Overview

Visible Measures was a company that specialized in video advertising analytics. Their core offering revolved around helping advertisers understand how their video content was performing across various platforms, not just on YouTube. They provided metrics beyond basic views, focusing on:

• Viewability: Ensuring ads were actually seen by real people.
• Attention: Measuring how long viewers actively watched the video and if their attention was engaged.
• Engagement: Tracking interactions like shares, likes, and comments.
• Reach and Frequency: Understanding how many unique individuals were seeing the ads and how often.
• Brand Lift: Assessing how video ad exposure impacted brand awareness and perception.

Key Features:

• Cross-Platform Measurement: They aimed to provide consistent metrics across diverse video platforms (YouTube, Facebook, website embeds, etc.)
• Attribution Modeling: Attempting to attribute video performance to specific marketing efforts and channels.
• Reporting and Dashboards: Providing visualizations and reports to analyze performance.
• Benchmarking: Comparing performance against industry standards and competitor data.

Important Note: Visible Measures was acquired by AcuityAds in 2017. It no longer exists as an independent entity. Its technology and capabilities have been integrated into AcuityAds platform. So, when discussing Visible Measures today, it s really about understanding what AcuityAds offers.

Revenue

It s challenging to provide specific revenue figures for Visible Measures as a standalone company. Revenue data is generally not public for private companies, and it s been absorbed into AcuityAds since the acquisition. We don t have access to AcuityAds breakdown of revenue attributable specifically to the acquired Visible Measures technology.

• Before Acquisition: Visible Measures was venture-backed, indicating some revenue. They likely operated on a software-as-a-service (SaaS) model, generating revenue through subscriptions and usage fees.
• Now Part of AcuityAds: AcuityAds is publicly traded (TSX: ATY, NASDAQ: ATY), and their overall financial reports do include the contributions from the technology they acquired from Visible Measures, but they re not broken out separately.

Alternatives

Because Visible Measures as a separate entity no longer exists, looking at alternatives means looking for video analytics platforms and providers that handle similar needs. Here are some alternatives to consider, depending on your specific requirements:

• AcuityAds: This is the direct successor, so it s a natural first choice if you are familiar with Visible Measures offerings. AcuityAds platform incorporates much of the original technology.

• Google Ads and YouTube Analytics: A free option for advertisers using the Google ecosystem, it is highly integrated into the platforms with solid basic analytics, but may not have all of the platform coverage.

• Facebook Ads Manager: A very good choice if you advertise primarily on Meta s platforms, offers in-depth analytics specifically for ads run through Meta s ecosystem.
• Vimeo Analytics: A powerful platform for video hosting and analytics that is best for those focusing on video content and not so much advertising.
• Nielsen Digital Ad Ratings: Primarily focused on audience measurement and reach, can help determine how video ads are performing across target audiences.
• Moat by Oracle: Another major player in ad viewability and attention metrics, offering comparable functionalities and is part of a larger ecosystem.
• Comscore: A well established player that has media measurement products for a wide variety of digital content, including video, and offers reach and frequency data.
• Integral Ad Science (IAS): Primarily focused on ad verification and brand safety. It offers a range of tools for video viewability, fraud detection, and brand suitability.

When choosing an alternative, consider factors like:

• Which platforms are you most interested in measuring? (YouTube, Facebook, other social platforms, websites, CTV?)
• What metrics are most important to you? (Viewability, attention, brand lift, conversions?)
• What s your budget? (Some solutions are more affordable than others.)
• What level of support and reporting do you need?

Pricing

It s difficult to provide specific pricing details for Visible Measures before the acquisition. Here is what we know about pricing for current alternatives:

• AcuityAds: Pricing for the platform is typically custom and based on a number of factors including spend, campaign size and what features are being used.
• Google Ads and YouTube Analytics: These are typically free with use of the platform.
• Facebook Ads Manager: Included as part of advertising on the platform.
• Nielsen Digital Ad Ratings, Moat, Comscore, IAS These services generally have custom pricing depending on contract size, number of users, and features enabled.

General Note: Video advertising analytics platforms typically price through one or a combination of:

• Subscription Fees: Monthly or annual fees based on platform usage.
• Usage-Based Fees: Based on the volume of data processed, impressions served, etc.
• Platform Fee: A fee charged as a percentage of campaign spend.
• Custom Contracts: Larger clients often negotiate custom pricing agreements.

Customer Care

• Visible Measures (Pre-Acquisition): Visible Measures likely had a support team and account managers. Details are not widely available.
• AcuityAds (Current): As a public company, AcuityAds should have customer support and account management resources. Details on this are available on their website or by contacting their sales team.
• Alternatives: Customer care and support vary among alternative solutions. Look for platforms that offer:
  • Dedicated Account Managers: Assigned point of contact.
  • Support Documentation: Help articles and tutorials.
  • Customer Support Channels: Email, chat, phone support.
  • Training and Onboarding: Assistance in getting started with the platform.

In Summary:

Visible Measures was a key player in video advertising analytics, but it s now part of AcuityAds. If you re looking for a similar solution, you ll need to explore AcuityAds directly or one of the other alternatives listed. When selecting a platform, focus on your specific measurement needs, platform integrations, budget, and desired level of support.

If you have any more questions about a specific alternative, please ask!