Websites using Vidverto

Okay, let s break down Vidverto, covering its overview, revenue (with estimations as it s not publicly available), alternatives, pricing, and customer care details.

Vidverto: Overview

Vidverto is a video advertising technology platform that focuses on helping publishers monetize their video content. It s primarily a supply-side platform (SSP), meaning it works on the publisher s side to maximize their ad revenue. Here s a summary of its key features and focus:

• Video Ad Server: The core of their offering, enabling publishers to manage and deliver video ads across various platforms.
• Header Bidding: Vidverto integrates with header bidding solutions, allowing publishers to connect to multiple demand partners simultaneously, increasing competition for their ad inventory.
• Outstream and In-stream Ads: Supports both ad formats, providing flexibility for publishers to monetize video content in different ways.
• Programmatic Ad Sales: Enables programmatic buying and selling of video ads, which is essential for scaling and efficiency.
• Data-Driven Optimization: Aims to use data to optimize ad placements, bidding strategies, and overall yield for publishers.
• Integration with Various Platforms: Integrates with major ad exchanges, DSPs (demand-side platforms), and other advertising ecosystems.
• Focus on Transparency: Emphasizes transparency for publishers in terms of how they monetize their video assets.
• Targeted for Publishers: Primarily designed for medium to large publishers, broadcasters, and media companies.
• Real-Time Bidding: It leverages Real-Time Bidding (RTB) technology to optimize ad revenue by engaging in auctions that provide the highest bid in real time.
• Ad Formats: Supports various video ad formats including pre-roll, mid-roll, post-roll, and out-stream.
• Player Support: Compatible with multiple video players including JW Player, Video.js and HTML5 player.
• Platform Integration: Enables to integrate with websites, mobile applications and Connected TV platforms.

Estimated Revenue

Vidverto is a privately held company, so its exact revenue figures are not publicly available. However, based on their position in the market, the number of employees, and the estimated market size of SSPs, we can make educated guesses:

• Estimated Range: While exact numbers are difficult to confirm, estimations place their revenue in the multi-million dollar range annually. This would suggest that they are operating as a small to mid sized player in the SSP market.
• Factors Influencing Revenue: Their revenue would be dependent on several factors including: the number of publishers they work with, the volume of video impressions they process, the rates they get for video ads, and the amount of competition in the market.

Alternatives to Vidverto

Several other companies operate in the video SSP space. Here are some notable alternatives:

• Google Ad Manager: A comprehensive ad server and SSP that also handles other advertising formats and serves as an ad exchange.
• Magnite (formerly Rubicon Project & Telaria): One of the largest independent SSPs, offering solutions for display, mobile, and video.
• PubMatic: Another major SSP with strong programmatic video capabilities and a range of ad tech solutions.
• Xandr: A programmatic advertising platform offering a variety of services including SSP.
• OpenX: An independent ad exchange and SSP platform.
• SpringServe: A video-first ad serving platform that also allows to optimize for video yield.
• Freewheel: Primarily known for its focus on premium video advertising and connected TV.

When choosing an alternative, consider factors like:

• Scale & Reach: How large is their network of demand partners?
• Features & Technology: What are their specific platform capabilities?
• Pricing & Transparency: How do they charge, and how much insight do they provide?
• Customer Support: How responsive and effective is their support team?
• Integration Capabilities: Does it fit seamlessly with your current ad tech stack?

Pricing

Vidverto s pricing model is typically not publicly listed. However, like most SSPs, they often use a revenue-share model with publishers. Here s a breakdown of what that usually entails:

• Revenue Share: Vidverto will take a percentage of the ad revenue generated through their platform. This percentage is often variable and depends on factors like ad volume, quality of ad inventory, and specific agreements between the publisher and Vidverto.
• No Upfront Costs: Typically, SSPs don t charge upfront fees for platform usage. Their motivation is to earn a percentage of the revenue you generate.
• Custom Agreements: Larger publishers may be able to negotiate custom pricing and contract terms.

To get precise pricing information for Vidverto, you would need to directly contact their sales team and discuss your specific needs.

Customer Care Details

While specific details can change, here s what we can infer about Vidverto s customer care:

• Dedicated Account Managers: Publishers working with SSPs often get assigned a dedicated account manager who serves as their point of contact.
• Technical Support: Vidverto will provide technical support to help with platform integration, troubleshooting, and optimization.
• Documentation & Training: They will likely offer documentation and training materials for new users, alongside ongoing support.
• Communication Channels: Support may be offered via email, phone, or through a dedicated portal or ticketing system.
• Sales Support: They will provide sales support to guide publishers through the sign-up and onboarding process.

Contacting Vidverto:

To get specific information about their customer care, pricing, and to see if their product aligns with your requirements, reach out to them directly: * Website: Vidverto s website is the best place to start. Look for contact forms or specific sales contact details.

Summary

Vidverto is a video SSP focusing on publisher monetization through a robust tech platform. While specifics on revenue are limited due to it being a private company, Vidverto aims to offer transparency and advanced features. Consider the alternatives and compare pricing based on the revenue model most are based on to see what works best for your video monetization needs.

To get the most accurate information specific to your needs, it s always best to directly engage with Vidverto and compare its offering to those of its competitors. Good luck!