Websites using Vevo

Okay, let s break down Vevo.

Vevo Overview

• What it is: Vevo is a multinational video hosting service. Essentially, it s a platform for music videos. It s a joint venture between Universal Music Group (UMG), Sony Music Entertainment (SME), and formerly Warner Music Group (WMG). While technically an independent company, it s heavily reliant on these labels.
• Core Function: Vevo hosts music videos and distributes them primarily through YouTube. Think of it as the official music video arm of the major record labels on YouTube. It also has its own website and mobile apps (though the focus is clearly on YouTube distribution).
• Key Features:
  • High-Quality Music Videos: Vevo streams music videos in high definition.
  • Official Content: It provides official content directly from artists and their record labels.
  • Monetization: Vevo monetizes music videos through advertising (pre-roll, display ads, etc.). Revenue is shared between Vevo, the record labels, and, indirectly, the artists.
  • Artist Channels: Vevo hosts dedicated channels for artists on YouTube, often managed under the ArtistNameVEVO naming convention.
  • Playlists: Vevo curates music video playlists.
• Audience: Primarily targets music fans globally.

Revenue Model

• Advertising: The primary source of revenue. Vevo sells advertising space (pre-roll video ads, display ads, banner ads) that appear before and during music videos. These ads are displayed on both Youtube and Vevo platforms.
• Subscription (Vevo TV - Discontinued): At one point, Vevo had a subscription service called Vevo TV. However, this was discontinued.

Alternatives to Vevo (For Artists/Labels)

• Direct YouTube Uploads: Artists and labels can upload directly to their own YouTube channels. This gives them more control over monetization and branding.
• Other Video Platforms: Vimeo, Dailymotion, and other video platforms exist, although YouTube is by far the dominant player for music video distribution.
• Music Distribution Services (with video options): Companies like DistroKid, TuneCore, CD Baby, and Ditto Music distribute music to streaming services. Some also offer video distribution services to YouTube and other platforms.
• Independent Video Hosting: Host your own video on your own website, though this requires significant technical knowledge and marketing effort to drive traffic.
• Patreon/Fan Subscriptions: Encourage fans to support artists directly.

Pricing

• Vevo doesn t charge artists/labels to host videos. Instead, they partner with artists/labels to distribute the videos and share revenue generated from advertising.
• Cost for viewers: Vevo is free for viewers to use (supported by advertising).

Customer Care Details

• Vevo doesn t offer direct customer support to viewers in the traditional sense. Because they operate largely as a content distributor on YouTube, viewers with issues (e.g., buffering, playback problems) are usually directed to YouTube s help resources.

• For Artists/Labels: Vevo is primarily a B2B company. Their customer service is aimed at record labels and artists whose content they host. Contacting them as an individual artist can be difficult. You d typically work through your label representative if you have a Vevo channel.

• Contact information available: Vevo s website does provide a contact page (usually for business inquiries) for advertisers or partners.

  • Website: Look for Contact Us or Business Inquiries links on the Vevo website (https://hq.vevo.com/)
  • Social Media: While not for direct support, you can sometimes find information on Vevo s social media channels (Twitter, Facebook, etc.).

Important Considerations

• Control: By using Vevo, artists/labels cede some control over their content to Vevo/YouTube s algorithms and policies.
• Revenue Sharing: The revenue split between Vevo, the labels, and the artists can be complex and depends on the agreements in place.
• Discovery: Vevo s presence on YouTube helps music videos get discovered by a wider audience.
• Branding: Having an official Vevo channel can enhance an artist s brand and credibility.

In summary, Vevo is a major player in the music video landscape, primarily functioning as a distributor on YouTube. Its main advantage is its access to the massive YouTube audience and its relationships with major record labels.