Websites using Unacast

Okay, let s break down Unacast, focusing on the aspects you ve asked about: overview, revenue, alternatives, pricing, and customer care.

Overview

Unacast is a location data and analytics company. They are not a direct-to-consumer service. Instead, they primarily cater to businesses that need to understand and leverage real-world movement patterns. They collect, clean, and process vast amounts of anonymized location data from various sources, including mobile apps, IoT devices, and other providers. This data is then used to provide insights into foot traffic, consumer behavior, and market trends.

Key aspects of their offering:

• Location Data Marketplace: This is a central component where businesses can access a diverse range of curated and privacy-compliant location datasets.
• Data Enrichment: They clean and standardize data from multiple sources, making it more usable and reliable.
• Location Intelligence Platform: They offer a platform for analyzing location data, allowing users to visualize, query, and extract insights.
• Use Cases: Their data is used for a variety of purposes, such as:
  • Retail Site Selection & Optimization: Identifying high-traffic areas, understanding customer movement, optimizing store placement.
  • Real Estate Analytics: Assessing property values and investment opportunities based on location-based trends.
  • Market Research & Analysis: Understanding competitive landscapes, identifying target audiences, analyzing consumer behavior.
  • Advertising & Marketing: Targeting location-based campaigns, measuring the effectiveness of advertising efforts.
  • Urban Planning & Development: Analyzing population movement, optimizing transportation networks, planning infrastructure projects.

Revenue

Unfortunately, Unacast is a privately held company, and they do not publicly disclose their revenue figures. Therefore, it s not possible to provide an exact number. However, based on their position in the location intelligence market and their client base, it can be inferred that they likely generate significant revenue through:

• Data Subscriptions: Businesses pay for access to their location data, which is often tiered based on volume, geographic coverage, and features.
• Platform Usage Fees: Access to their analysis platform and tools often comes with a separate fee or usage-based pricing.
• Custom Data Solutions: Offering tailored solutions for specific clients would also contribute to revenue.

Alternatives to Unacast

The location data and analytics space is competitive. Here are some notable alternatives to Unacast:

• SafeGraph: Known for its Points-of-Interest (POI) data and geospatial datasets.
• Near: A global location intelligence platform with a focus on consumer behavior and audience understanding.
• Placer.ai: Specialized in retail and real estate analytics, providing foot traffic data and insights.
• Foursquare: Known for its POI database and foot traffic data, including visit frequency and demographic insights.
• Cuebiq: Focuses on precise location data and audience segmentation.
• CARTO: A location intelligence platform that offers mapping and geospatial analysis tools.
• Esri (Environmental Systems Research Institute): A major player in GIS (Geographic Information Systems), providing geospatial data and analysis software.

The best alternative for you will depend on your specific needs, budget, and use case. Some key factors to consider when evaluating alternatives include:

• Data Coverage (Geographic): Does the provider cover the regions you need?
• Data Quality and Accuracy: How reliable and granular is the data?
• Specific Data Points: Does the provider offer the particular data points you need (e.g., visits, dwell time, demographics)?
• Ease of Use: How user-friendly is their platform and data access process?
• Pricing Structure: How does their pricing align with your budget and requirements?
• Customer Support: How responsive and helpful is their customer service team?

Pricing

Unacast s pricing model is not publicly available. Location data pricing is typically complex, and costs are usually determined by multiple factors such as:

• Volume of Data: The amount of data you need.
• Geographic Coverage: The regions of interest you are targeting.
• Data Types: The specific data points you require.
• Access Frequency: How often you access the data.
• Data Freshness: Real-time data usually costs more than historical data.
• Platform Features: Access to their advanced analytical tools and platform.

Expect pricing to be tiered, likely based on subscription models. You would need to contact Unacast directly to get a custom quote based on your specific needs and requirements.

Generally, location data platforms are expensive. They re geared toward enterprise businesses with specific requirements, high volumes of data needs, and budgets to support these.

Customer Care Details

Unacast, like many B2B tech companies, is known to offer customer care through multiple channels, but exact details vary:

• Dedicated Account Management: For larger clients, they likely offer a dedicated account manager who serves as the primary point of contact.
• Email Support: A common channel for customer service inquiries.
• Online Documentation/Knowledge Base: They will have documentation and guides to help users navigate the data and platform.
• Onboarding and Training: New clients will likely receive onboarding and training materials to get started.
• Sales/Inquiries: Their website should have contact forms to request demos and get pricing.

How to Contact Unacast:

• Website: Visit their official website and look for the Contact Us or Request Demo pages.
• LinkedIn: You can reach out to their team members via their LinkedIn profiles.

In Summary

Unacast is a significant player in the location intelligence market, providing valuable data and insights to businesses that need to understand real-world movement patterns. While they are not transparent with their revenue and specific pricing details, their offerings cater to data-driven businesses across various industries. If you re looking for location data, it s wise to consider other alternatives and compare pricing, data quality, and platform capabilities to determine the best fit for your business needs. Remember to directly engage with sales teams for personalized quotes and to clarify customer care options.