Websites using Tynt

Okay, let s break down Tynt, covering its overview, revenue model, alternatives, pricing, and customer care.

Tynt Overview

Tynt, at its core, was a content analytics and social sharing platform primarily geared towards publishers. It focused on tracking how users interacted with content on websites, specifically:

• Copy/Paste Tracking: The most notable feature was its ability to monitor when users copied text from a website. This provided insights into which content sections were considered valuable enough to copy and share elsewhere.
• Social Sharing Tracking: It also tracked social shares, allowing publishers to see where their content was being shared and on which platforms.
• Attribution & ROI: Tynt aimed to help publishers understand the value of their content by showing how it contributed to traffic and social mentions.

Key Features and Goals:

• Content Engagement: Understanding what parts of content resonate most with users.
• Content Strategy: Helping publishers create more engaging and shareable content.
• Data-Driven Insights: Providing analytics to back up content decisions.
• Brand Promotion: Tracking where content was being shared online, potentially increasing brand visibility.

Important Note: Tynt was acquired by 33Across in 2013. The Tynt product was eventually sunset, meaning it s no longer a standalone service. The technology and insights may have been integrated into other 33Across products.

Revenue Model

Tynt s revenue model was primarily based on a Software-as-a-Service (SaaS) subscription model. This typically involves the following:

• Tiered Pricing: Offering different subscription plans based on usage volume (e.g., the number of website visitors, data storage).
• Features: Higher-priced plans would likely unlock more advanced features like more in-depth reporting, customized analytics, or integration capabilities.
• Custom Solutions: Tynt might have also offered custom solutions and pricing for large-scale publishers with specific requirements.

Alternatives

Since Tynt as a standalone product no longer exists, here are some alternatives for publishers looking to achieve similar goals (content analytics, tracking social sharing, etc.):

Content Analytics Focused:

• Google Analytics: The industry standard for website analytics. While it doesn t track copy/paste directly, it offers extensive data on user behavior, page views, traffic sources, etc.
• Adobe Analytics: Another powerful platform, ideal for enterprise-level publishers, offering advanced data tracking and analysis.
• Chartbeat: Focuses on real-time analytics, showing how content performs as it s being published.
• Parse.ly: Provides detailed insights into content performance, audience behavior, and content strategy.

Social Sharing & Analytics:

• SocialPilot, Buffer, Hootsuite: Platforms that provide social sharing tools and basic tracking of social engagement.
• Sprout Social: A more comprehensive social media management and analytics platform.

Specific Copy/Paste Tracking (Less Common):

• Note: Direct copy/paste tracking is less common due to privacy concerns. There aren t many direct replacements. However, certain analytics tools might offer insights into content interaction that could correlate with copy/pasting, such as dwell time and the parts of the content with higher user interactions.

Pricing

Since Tynt is no longer available, I can t provide pricing details. However, as mentioned earlier:

• Historical Pricing (For context): Tynt would have had tiers based on usage/volume.
• Alternative Pricing:
  • Google Analytics: Free (with paid upgrades for Google Analytics 360)
  • Adobe Analytics: Enterprise-level pricing, can be costly.
  • Chartbeat, Parse.ly, SocialPilot, Buffer, Hootsuite, Sprout Social: Pricing typically starts from a free trial/basic plan and goes up to enterprise options, usually based on the number of users, features required, and volume of content.

Customer Care Details

Because Tynt is not an active product, customer care information for Tynt itself is irrelevant. However, here s what you should expect from a similar SaaS provider:

• Documentation/Help Center: Extensive documentation, tutorials, FAQs are usually the first level of support.
• Email Support: The standard for online software platforms.
• Chat Support: Real-time chat with a support agent, common in SaaS platforms.
• Phone Support: Typically reserved for higher-tier enterprise plans.
• Account Management: A dedicated account manager might be available for larger clients to ensure a smooth onboarding and success.
• Community Forums: Forums where users can ask questions and share experiences.

In Summary

Tynt was a valuable tool for publishers wanting to understand how users interacted with their online content. It primarily used copy/paste tracking to provide valuable insights and guide content creation strategies. However, Tynt is no longer active, and alternatives focusing on content analytics and social sharing should be considered. When evaluating these alternatives, compare pricing tiers, features offered, and customer support options to determine the best fit for your needs.