Websites using Tubemogul

Okay, let s break down TubeMogul, covering its overview, revenue, alternatives, pricing, and customer care. Keep in mind that TubeMogul was acquired by Adobe in 2016 and rebranded. Much of the original TubeMogul platform as it existed prior to the acquisition is no longer available under that name, and its functionality is now integrated into the Adobe Advertising Cloud. This information reflects the current state.

Overview

• Original Functionality (Pre-Acquisition): TubeMogul was a demand-side platform (DSP) focused on programmatic video advertising. It allowed advertisers to plan, buy, measure, and optimize their video ad campaigns across various channels, including connected TV (CTV), desktop, and mobile. Key features included audience targeting, real-time bidding, ad fraud detection, and reporting.

• Current Status (Post-Acquisition): The core functionality of TubeMogul is now part of Adobe Advertising Cloud. The original TubeMogul branding is largely phased out. Adobe Advertising Cloud offers broader advertising capabilities beyond just video, including display, search, and native advertising.

  • Adobe Advertising Cloud: A comprehensive platform for managing digital advertising campaigns. It includes features for:
    • Planning: Identifying target audiences and defining campaign goals.
    • Buying: Programmatically purchasing ad inventory across various channels and publishers.
    • Measurement: Tracking campaign performance and analyzing data.
    • Optimization: Making adjustments to campaigns to improve results.
    • Creative Management: Managing ad creatives and ensuring brand consistency.

Revenue (TubeMogul Pre-Acquisition)

• It s difficult to provide exact, standalone revenue figures for TubeMogul prior to the acquisition. As a public company before being acquired, TubeMogul s financials were reported. However, that information is now historical and incorporated into Adobe s overall financial reporting.

• Adobe Advertising Cloud: Adobe does not break out specific revenue for individual components of its Advertising Cloud. The revenue is reported as part of Adobe s Digital Experience segment.

Alternatives

If you re looking for platforms with similar capabilities to what TubeMogul offered (programmatic video advertising), but as standalone platforms, consider these alternatives:

• Google Display & Video 360 (DV360): A powerful DSP integrated with the Google ecosystem. Offers extensive reach, targeting options, and reporting capabilities. A major competitor in the space.
• The Trade Desk: A leading independent DSP. Known for its transparency, advanced targeting options, and robust reporting. Highly regarded in the industry.
• Xandr (formerly AppNexus): Another strong DSP with a focus on programmatic advertising. Offers a range of features for buying and managing ad inventory. Acquired by Microsoft.
• MediaMath: A DSP that provides a comprehensive suite of tools for programmatic advertising.
• Amazon DSP: Integrates with Amazon s extensive data and ad inventory, particularly valuable for brands selling on Amazon.
• Basis Technologies (formerly Centro): Provides a platform for omnichannel advertising.
• Adform: A European-based DSP offering end-to-end advertising solutions.

Pricing

• TubeMogul (Pre-Acquisition): TubeMogul s pricing model typically involved a combination of:

  • Platform Fees: Charges for using the TubeMogul platform.
  • Media Spend: The actual cost of purchasing ad inventory.
  • Potential Service Fees: Fees for managed services, such as campaign setup, optimization, and reporting.

• Adobe Advertising Cloud: Pricing is generally customized based on the specific features and usage volume. Expect enterprise-level pricing, likely involving annual contracts. Contact Adobe sales for a quote.

• Alternatives: Pricing varies widely among DSPs. Common models include:

  • Percentage of Media Spend: The DSP charges a percentage of the total amount spent on advertising.
  • CPM (Cost Per Mille): The DSP charges a fee for every 1,000 ad impressions served.
  • Fixed Fees: Some DSPs offer fixed monthly or annual fees.
  • Hybrid Models: Combinations of the above.

Customer Care

• TubeMogul (Pre-Acquisition): TubeMogul offered customer support through various channels, including:

  • Dedicated Account Managers: Assigned to larger clients to provide personalized support.
  • Online Help Center: A repository of documentation and articles.
  • Email Support: For addressing specific questions and issues.

• Adobe Advertising Cloud: Adobe provides customer support through its standard channels:

  • Adobe Support Website: A central hub for documentation, tutorials, and troubleshooting resources.
  • Adobe Experience League: A learning platform with courses and certifications.
  • Community Forums: A place to connect with other Adobe users and experts.
  • Phone Support: Available for certain support plans.
  • Dedicated Account Managers: Typically provided for enterprise-level clients.

Key Takeaways:

• TubeMogul is now part of Adobe Advertising Cloud. The standalone platform no longer exists under that name.
• Adobe Advertising Cloud is a comprehensive advertising platform. It offers broader capabilities than just video advertising.
• Consider alternatives if you need a dedicated programmatic video DSP. Google DV360, The Trade Desk, and Xandr are leading options.
• Pricing is generally customized for Adobe Advertising Cloud and most DSPs. Contact the vendors directly for quotes.
• Adobe provides customer support through its standard channels.

If you have more specific questions about particular features or use cases, feel free to ask!