Websites using Trustx

Okay, let s break down TrustX, covering its overview, revenue (though often estimated as they re privately held), alternatives, pricing models, and customer care information.

What is TrustX?

TrustX is a programmatic advertising marketplace focused on premium publishers and transparent, brand-safe advertising. It positions itself as an alternative to the open exchange model, emphasizing quality, security, and control. In other words, they aim to provide a trusted environment for brands to buy ad inventory from reputable publishers.

• Key Focus:
  • Premium Inventory: Access to high-quality ad placements on well-known publisher websites and apps.
  • Brand Safety: Stringent policies and controls to minimize the risk of ads appearing next to inappropriate or harmful content.
  • Transparency: Clear data on where ads are running and how they re performing. Reduces concerns about fraud and hidden costs.
  • Privacy compliance: TrustX is owned by Kubient, which is a publicly traded company focusing on privacy first advertising.

Revenue (Estimated):

As TrustX is a privately held company, its specific revenue figures aren t publicly available. It s difficult to find precise, verified revenue numbers. You d have to be an investor or have access to non-public financial data to know the exact figures. It s not uncommon for ad tech companies of this size to have revenue in the tens of millions of dollars annually, but that s a very broad estimate.

Alternatives to TrustX:

The programmatic advertising landscape is crowded, and depending on your needs, several alternatives could be considered. Here s a breakdown by category:

• Other Premium Programmatic Marketplaces/Exchanges:

  • Magnite (Rubicon Project + Telaria): One of the largest independent supply-side platforms (SSPs), offering access to a wide range of premium publishers.
  • Index Exchange: Another large independent exchange focused on premium publishers and transparency.
  • OpenX: A well-established exchange that provides a mix of open and private marketplace (PMP) inventory.
  • PubMatic: Another strong SSP known for its technology and focus on publisher yield optimization.

• Direct Publisher Relationships: Bypassing exchanges altogether and working directly with publishers to secure guaranteed placements. This requires more effort to manage but can provide the highest level of control and potentially better pricing.

• Google Ad Manager (GAM): While primarily an ad server, GAM offers features for programmatic sales, including Private Auctions and Preferred Deals, allowing publishers to create controlled environments.

• The Trade Desk: A Demand-Side Platform that allows brands to access multiple exchanges and publishers.

• Amazon Ads (AAP): Amazon s advertising platform. While not exclusively premium inventory, it gives access to a wide audience.

Factors to Consider When Choosing an Alternative:

• Reach: How many publishers and users can you access?
• Inventory Quality: Is the inventory truly premium and brand-safe?
• Transparency: How much data do you get about ad placements and performance?
• Pricing: What are the fees and costs associated with the platform?
• Integration: How easy is it to integrate with your existing advertising technology stack?
• Support: What level of customer support is provided?
• Brand Safety Measures: How effective are their brand safety tools?

Pricing:

TrustX typically operates on a CPM (cost-per-mille or cost per thousand impressions) basis. The specific CPM rates will vary widely depending on:

• Publisher: Premium publishers command higher CPMs.
• Targeting: More granular targeting options can increase CPMs.
• Ad Format: Video ads generally have higher CPMs than display ads.
• Demand: Supply and demand dynamics in the marketplace influence pricing.
• Deal Type: Private Marketplace (PMP) deals often have negotiated rates.

The pricing model will usually include:

• Platform Fees: TrustX (or any exchange) will take a percentage of the ad spend as a platform fee.
• Data Fees: Using third-party data for targeting may incur additional fees.
• Minimum Spend: Some platforms may have minimum spending requirements.

Customer Care Details:

Information on TrustX s customer support is harder to come by publicly, but here s what to expect and how to find it:

• Contacting Sales: The best starting point is usually their sales team. Look for a Contact Us or Get in Touch link on the TrustX website (likely now pointing to Kubient since the acquisition). You can also try finding sales representatives on LinkedIn.

• Account Management: If you re an existing customer, you ll likely have an assigned account manager who serves as your primary point of contact.

• Documentation/Knowledge Base: Look for a help center, knowledge base, or documentation area on their website. This may contain FAQs, tutorials, and troubleshooting guides.

• Support Channels: Inquire about the available support channels. Most likely, they offer:

  • Email Support: The standard method for less urgent issues.
  • Phone Support: May be available for critical issues or enterprise clients.
  • Live Chat: Less common, but some platforms offer real-time chat support.
  • Ticketing System: A system for tracking and managing support requests.

• SLA (Service Level Agreement): Enterprise clients may have an SLA that guarantees a certain level of support responsiveness and uptime.

Key Takeaways:

• TrustX (now part of Kubient) is focused on providing a transparent and brand-safe programmatic advertising environment with premium publisher inventory.
• Revenue figures are not publicly available but are likely in the tens of millions of dollars annually.
• Several alternatives exist, depending on your specific needs, including other premium exchanges, direct publisher relationships, and platforms like Google Ad Manager.
• Pricing is typically CPM-based and varies depending on several factors.
• Reach out to TrustX (or Kubient) sales team for detailed information on pricing and customer support.

To get the most up-to-date and accurate information, I strongly recommend visiting the Kubient/TrustX website and contacting their sales team directly. Good luck!