Websites using Trueroas

Okay, let s break down TrueROAS. Since TrueROAS (True Return On Ad Spend) isn t a single, universally defined product, it s often used as a concept or a term to describe calculating ROAS more accurately. However, there is a company named Triple Whale which uses the term True ROAS , so I ll try and cover both.

Understanding the Concept of True ROAS

The core idea behind aiming for a true ROAS calculation is to move beyond simple formulas and incorporate all relevant costs associated with advertising. A basic ROAS formula is:

• (Revenue from Ads / Ad Spend) * 100 = ROAS (%)

The problem is that this formula doesn t account for overhead costs. True ROAS aims to include things like:

• Cost of Goods Sold (COGS): The direct costs of producing the products you sell.
• Shipping Costs: The cost of getting the product to the customer.
• Agency Fees/Employee Costs: The expenses of managing your ad campaigns.
• Software Subscriptions: The cost of tools used for advertising, analytics, and attribution.
• Returns/Refunds: Deducting revenue lost to returns.
• Other Operating Expenses: A portion of your business s general expenses that can be attributed to sales driven by advertising.

Why Calculate True ROAS?

• Better Profitability Insights: Knowing your true ROAS allows you to see how profitable your advertising campaigns are after all expenses are considered.
• Improved Budget Allocation: You can allocate your ad budget more effectively by focusing on campaigns that generate a positive true ROAS.
• More Accurate Performance Measurement: Avoid being misled by a high ROAS that doesn t reflect actual profitability.
• Data-Driven Decision-Making: Make informed decisions about your advertising strategy based on a comprehensive understanding of your ROI.

Triple Whale (Using the Term TrueROAS )

Triple Whale are a company that provides a centralised data platform for eCommerce brands to see all of their metrics in one place. They use the term TrueROAS, so the following information will cover Triple Whale.

Overview

• What it is: Triple Whale is a cloud-based analytics platform designed for eCommerce brands. It pulls in data from various sources (ad platforms, Shopify, Google Analytics, etc.) to provide a unified view of key metrics and performance indicators.
• Key Features:
  • Centralized Dashboard: A single place to view all your important metrics.
  • Attribution Modeling: Helping you understand which ads are driving sales.
  • Cohort Analysis: Tracking customer behavior over time.
  • Custom Reporting: Creating reports tailored to your specific needs.
  • Predictive Analytics: Forecasting future performance.
  • ROAS Tracking: Calculating and monitoring ROAS.
  • Customer Segmentation: Grouping customers based on behavior and attributes.
  • Integration: Integrates with most ad platforms, email marketing platforms, and Shopify.
  • Data Visualisation: Easy to understand graphs and charts.

Revenue (Estimated)

• Since Triple Whale is a private company, their exact revenue isn t publicly available. However, based on their pricing structure, customer base, and industry standing, they likely generate tens of millions of dollars in annual recurring revenue (ARR).

Alternatives

There are many analytics platforms on the market, with some of the main competitors being:

• Littledata: Focuses specifically on accurate Shopify analytics and attribution.
• Northbeam: Provides a centralized view of marketing data to identify trends and optimize campaigns.
• Segment: A customer data platform (CDP) that collects and unifies customer data from various sources.
• Mixpanel: Product analytics platform for tracking user behaviour in your app.
• Amplitude: Helps teams analyze user behaviour and optimize product experiences.
• Google Analytics 4 (GA4): The latest version of Google s free web analytics platform (though it requires proper configuration for accurate eCommerce tracking).
• Klaviyo: Primarily an email marketing platform, but offers strong analytics and segmentation features for eCommerce.
• Lifetimely: Offers insights on profit, customer lifetime value, and more.

Pricing

Triple Whale operate a usage-based pricing model. Key factors impacting pricing are:

• Monthly Trackable Revenue: The amount of revenue your store generates.
• Features Required: The modules and features you need.

As of October 2024

Starter - $299/month * Up to $150k trackable monthly revenue * 2 team member seats * 1 Year Data Retention

Pro - $699/month * Up to $500k trackable monthly revenue * 5 team member seats * 2 Year Data Retention

Enterprise - Custom * Custom trackable monthly revenue * Custom team member seats * Custom Data Retention * Onboarding and Support included

Customer Care Details

• Support Channels: Most likely offer email support and a knowledge base/help center. Higher-tier plans may include dedicated account managers and priority support.
• Knowledge Base/Help Center: Look for articles, tutorials, and FAQs on their website to help you troubleshoot issues and learn how to use the platform.
• Community Forums/Groups: Some platforms have user communities where you can ask questions and get help from other users.

To get the most up-to-date and specific details on Triple Whale s pricing and customer support, the best approach is to:

1. Visit their website: Go to Triple Whale s official website.
2. Check their pricing page: Look for a pricing page that outlines the different plans and features.
3. Contact sales: Reach out to their sales team to discuss your specific needs and get a customized quote.
4. Explore their support resources: Find their help center or knowledge base for answers to common questions.

Important Considerations:

• Implementation: Implementing a true ROAS calculation, whether using a platform like Triple Whale or building your own spreadsheet, requires careful planning and data collection. Ensure you have accurate data on all your costs.
• Attribution: Attribution (determining which ad touchpoints led to a sale) is a complex area. Be aware of the limitations of any attribution model.
• Data Accuracy: The accuracy of your true ROAS calculation depends entirely on the accuracy of the data you feed into it.

I hope this provides a comprehensive overview!