Websites using Tremorvideo

Okay, let s break down Tremor Video, covering its overview, revenue, alternatives, pricing, and customer care.

Overview of Tremor Video

Tremor Video, now part of Tremor International, is a technology company specializing in video advertising. They offer a comprehensive platform for advertisers and publishers to connect and transact in the digital video advertising space. Here s a more detailed look:

• Focus: They re focused on delivering data-driven video advertising solutions across various devices, including Connected TV (CTV), desktop, and mobile.
• Technology: Their platform uses data, analytics, and proprietary technology to optimize ad campaigns, target audiences effectively, and maximize return on investment (ROI) for advertisers.
• Key Products/Services:
  • Demand-Side Platform (DSP): Allows advertisers to buy video ad inventory programmatically across multiple exchanges and publishers.
  • Supply-Side Platform (SSP): Helps publishers manage and monetize their video ad inventory.
  • Data Management Platform (DMP): Collects and analyzes data for audience targeting.
  • Creative Optimization Tools: Helps advertisers develop and optimize creative assets for video campaigns.
• Business Model: Tremor operates on a programmatic advertising model, facilitating automated buying and selling of video ad impressions.
• Target Audience: Primarily serves medium to large advertisers and publishers across various industries.

Revenue Information

• Public Company: Tremor International is a publicly traded company (TRMR) on the Nasdaq Stock Market. You can find detailed financial reports in their investor relations section of their website, on the SEC s website, and on various finance websites.
• Recent Performance: While specifics fluctuate with market conditions, Tremor s revenue is generated from ad spend flowing through its DSP and other associated services. They ve been focusing heavily on growth in CTV which is currently a high-growth sector in digital advertising.
• Revenue Growth: Their strategy has included organic growth, strategic acquisitions, and a focus on CTV growth, leading to fluctuations in their numbers over time.

Alternatives to Tremor Video

The video advertising landscape is competitive. Here are some key alternatives to Tremor, categorized by their primary role in the ecosystem:

• Demand-Side Platforms (DSPs):

  • The Trade Desk: A major, independent DSP known for its strong data capabilities.
  • Google Display & Video 360 (DV360): A powerful DSP integrated into the Google ecosystem.
  • Adobe Advertising Cloud: Another prominent player, part of the Adobe Experience Cloud.
  • Xandr Invest: AT&T s advertising platform (now part of Microsoft).
  • Amazon DSP: For reaching Amazon audiences across various devices and sites.
  • MediaMath: A DSP known for its programmatic capabilities.

• Supply-Side Platforms (SSPs):

  • Google Ad Manager: A popular platform used by many publishers for managing ad inventory.
  • Magnite (formerly Rubicon Project and Telaria): One of the larger independent SSPs.
  • PubMatic: A well-regarded SSP focused on programmatic advertising.
  • Xandr Monetize: Another option from Xandr (Microsoft).
  • Index Exchange: A prominent player in the programmatic space.

• Other Video Advertising Companies/Platforms:

  • Brightcove: Focuses on video platform solutions.
  • SpotX (now part of Magnite): Focused on video advertising technology.
  • FreeWheel: Owned by Comcast, offers a video ad platform.

Pricing

Tremor s pricing is not publicly available in a fixed format since it s based on volume of spend, type of services used, and contractual agreements with advertisers and publishers. Here are some common pricing models for programmatic platforms in general:

• CPM (Cost Per Mille or Cost Per Thousand): The cost advertisers pay for every 1,000 impressions of an ad served.
• CPC (Cost Per Click): The cost advertisers pay only when a user clicks on an ad.
• CPV (Cost Per View): The cost advertisers pay for a video view that has been watched to a certain threshold (e.g. 30 seconds).
• Percentage of Media Spend: Sometimes platforms operate on a percentage of the advertiser s total media spend through the platform.
• Platform Fees: Some platforms have fixed or recurring platform fees or for access to certain features.
• Hybrid Models: Combination of the above models.

Customer Care Details

• Dedicated Account Managers: Tremor, like most programmatic advertising platforms, offers dedicated account managers for larger clients. They work with you to set up campaigns, optimize them, and troubleshoot any issues.
• Technical Support: They have a technical support team to address issues related to their platform and technology.
• Knowledge Base and Documentation: They typically offer a knowledge base or documentation portal that includes guides, FAQs, and other resources for platform users.
• Training Resources: Training may be provided by Tremor directly to educate clients on using the platform effectively.
• Contact Information:
  • The best way to contact them is through their website and contact us pages: https://tremorinternational.com/contact-us/
  • You can also find their investor relations contact details in their investor relations page.

Key Things to Consider When Choosing a Video Advertising Platform:

• Your Needs and Goals: What are you trying to achieve with your video advertising efforts?
• Budget: How much can you spend on your video campaigns?
• Target Audience: Who are you trying to reach?
• Platform Features: Which platform has the features you need for targeting, reporting, etc.?
• Reporting and Analytics: How will you measure the success of your campaigns?
• Support and Service: How important is having dedicated support?

In conclusion, Tremor Video, as part of Tremor International, is a significant player in the video advertising space. Their platform provides a range of tools for advertisers and publishers to connect. It is important to evaluate your needs and compare Tremor Video with the alternatives listed in order to find the best fit. Be sure to contact Tremor directly for more specific pricing, support, and information.