Websites using Tradetracker

Okay, let s break down TradeTracker, covering its overview, revenue, alternatives, pricing, and customer care.

TradeTracker Overview

TradeTracker is a global performance marketing network that connects advertisers (merchants) with publishers (affiliates) to drive online sales and leads. It provides a platform with tools and technology for tracking, managing, and optimizing affiliate marketing campaigns. Here s a summary of its key aspects:

• Focus: Performance-based marketing, primarily affiliate marketing.
• Target Audience: Businesses of all sizes that want to leverage affiliate marketing to increase sales and leads, and publishers (bloggers, websites, social media influencers) who want to monetize their traffic.
• Geographic Reach: Operates in multiple countries globally, with a strong presence in Europe.
• Core Functionality:
  • Campaign Creation & Management: Advertisers can create and manage affiliate programs.
  • Publisher Recruitment: Discover and recruit affiliates to promote products/services.
  • Tracking & Reporting: Comprehensive tracking of clicks, sales, and leads, and detailed reporting for performance analysis.
  • Payment Processing: Facilitates payments to publishers based on achieved performance.
  • Real-Time Reporting: Provides insights into performance metrics in real-time.
  • API Integrations: Integrates with other platforms and systems through APIs.
  • Fraud Prevention: Implements measures to detect and prevent affiliate fraud.
• Key Features:
  • Real Attribution Tracking: Advanced technology to track attribution and ensure publishers are credited correctly.
  • Cross-Device Tracking: Tracks user behavior across multiple devices.
  • Direct Linking: Allows direct links to merchant pages, improving performance.
  • Mobile Tracking: Tracks conversions originating from mobile devices.
  • Deep Linking: Enables deep links to specific product pages or sections of the website.
• Industry Specializations: While TradeTracker handles various industries, they have strength in e-commerce, travel, finance, and retail.

Revenue (How They Make Money)

TradeTracker s revenue model is based on a commission structure with both advertisers and publishers:

• Advertisers (Merchants):
  • Setup Fees: Often charges a setup fee when a new program is launched.
  • Commission Fees: Charges a percentage of the sales generated by the affiliate program. The commission is often variable based on volume and industry.
  • Monthly or Annual Platform Fees: Some advertisers may have a monthly or annual recurring fee based on usage.
  • Access to advanced reporting and fraud tools: May have additional costs for specific features.
• Publishers (Affiliates):
  • Commissions: Publishers earn a percentage of the sales or a fixed amount for leads they generate through their affiliate links.

Alternatives to TradeTracker

Many other affiliate networks are available, catering to different needs and specializations. Here are some notable alternatives:

• Impact: Known for its robust enterprise-level capabilities and focus on partnerships.
• Awin (Affiliate Window): A large global network with a strong presence in Europe.
• CJ Affiliate (Commission Junction): One of the oldest and most well-established networks, with a wide range of advertisers.
• ShareASale: Popular with smaller to medium-sized businesses, known for its ease of use.
• Rakuten Advertising: Global network with a focus on performance marketing solutions.
• Partnerize: Focused on enterprise-level partner management.
• ClickBank: Primarily focuses on digital products and information marketing.
• Amazon Associates: Amazon s in-house affiliate program, great for those focusing on Amazon products.
• eBay Partner Network: eBay s program for people focused on products on their marketplace
• FlexOffers: Extensive network with a wide variety of advertising programs.

Choosing an Alternative: When choosing, consider factors like:

• Advertiser/Publisher Base: Do they have partners in your industry?
• Commission Rates: How competitive are the rates offered?
• Technology & Tracking: Is the technology robust and reliable?
• Ease of Use: How user-friendly is the platform?
• Pricing Structure: How are the commissions and fees structured?

Pricing Details

TradeTracker s pricing structure is not publicly disclosed in its entirety. However, here s a general idea of what to expect:

• Advertiser Pricing:
  • Setup Fees: Can vary significantly based on program complexity and the scale of the advertising program.
  • Commission Percentage: Varies depending on factors such as industry, volume of sales, and publisher payout structure. Typically a percentage of the sale value.
  • Monthly Platform Fees: May be charged based on the usage level and package of services.
  • Advanced Reporting and Tooling: Usually charged separately
• Publisher Pricing:
  • Commission Percentage: Earn a commission per qualified lead or sale. Rates vary by advertiser and campaign.
  • Payout Thresholds: Typically a minimum amount must be reached before payouts are processed.
• Custom Pricing: Large-scale advertisers are likely to receive a customized pricing plan.

Important Note: To obtain specific pricing, it s crucial to contact TradeTracker directly and request a quote based on your needs and program requirements.

Customer Care Details

TradeTracker provides customer support for both advertisers and publishers:

• Account Managers: Advertisers typically receive dedicated account managers who provide support and guidance.
• Support Tickets: Users can submit support tickets through the platform for technical issues or questions.
• Knowledge Base: They have a support portal with articles and guides that address common queries.
• Contact Forms/Emails: A way to contact them via the site with questions.
• Training & Onboarding: For new users, they may provide training to help get started using the platform.
• Communication Channels: Often offer communication through a variety of tools, including email and phone, depending on your account size and tier.
• Dedicated Support: May vary based on customer tier or size of the account. Large accounts typically receive more personalized support.

How to Access Customer Care:

• Existing Users: Log in to your TradeTracker account and navigate to the support section.
• New Users: Use the contact forms available on their website.

In Summary:

TradeTracker is a significant player in the affiliate marketing space, offering a comprehensive platform with robust features. However, its pricing is not publicly available and requires direct inquiry. If you are looking for a reputable platform to drive sales and leads via affiliate marketing, it s worth exploring, but also compare it with its alternatives based on your specific business needs. Always contact them directly to get a tailored pricing quote.

Do you have any specific questions about TradeTracker or would you like to compare it to a particular alternative?