Websites using Townsquaremedia

Okay, let s break down Townsquare Media, covering its overview, revenue, alternatives, pricing, and customer care.

Townsquare Media: Overview

• What it is: Townsquare Media, Inc. is a media, entertainment, and digital marketing solutions company. They focus primarily on small and medium-sized markets in the United States.

• Key Areas of Business:

  • Radio Broadcasting: Operates a large number of radio stations (AM/FM) across the US.
  • Digital Marketing Solutions: Provides digital advertising, SEO, website development, social media management, and other marketing services to local businesses. This is a significant growth area for the company.
  • Live Events: Organizes and promotes live events such as concerts, festivals, and local gatherings.
  • Digital Media: Owns and operates a variety of digital media properties, including websites and online communities, often tied to their radio station brands or local interests.

• Target Audience: Local businesses, advertisers seeking to reach local consumers, and consumers in the communities they serve.

• Overall Strategy: Townsquare s strategy is to be a comprehensive media and marketing partner for local businesses. They combine traditional media (radio) with digital solutions to offer a multi-faceted approach.

Revenue

• How they make money:

  • Advertising Revenue: The largest portion of their revenue comes from selling advertising on their radio stations and digital properties.
  • Digital Marketing Services Revenue: Fees charged for providing digital marketing services.
  • Live Event Revenue: Ticket sales, sponsorships, and vendor fees from live events.

• Recent Performance: Townsquare Media is a publicly traded company (NYSE: TSQ). You can find their detailed financial reports (including annual and quarterly reports) on their investor relations website or through financial news sources like Yahoo Finance or Google Finance. Search for TSQ stock or Townsquare Media investor relations . These reports will provide the most up-to-date revenue figures and trends.

Alternatives

The best alternatives depend on what specific service of Townsquare you are interested in. Here are some categories:

• For Radio Advertising:
  • iHeartMedia: Another large radio broadcasting company with a national reach.
  • Cumulus Media: A major radio broadcasting company.
  • Audacy: Another major radio broadcasting company.
  • Local Radio Stations (Independently Owned): In many markets, there are independent radio stations that can offer targeted advertising opportunities.
• For Digital Marketing Solutions:
  • Large Digital Marketing Agencies: Agencies like WPP, Omnicom, Publicis Groupe, or Accenture Song.
  • Specialized Digital Marketing Agencies: Agencies focusing on specific areas like SEO, social media, or paid advertising (PPC).
  • Freelance Digital Marketers: Individual consultants or freelancers offering digital marketing services.
  • Local Marketing Agencies: Agencies that specialize in serving local businesses within a specific geographic area.
  • Reputation Management tools: Birdeye, Podium, etc.
• For Live Event Promotion/Sponsorship:
  • Live Nation Entertainment: The largest live entertainment company in the world.
  • AEG Presents: Another major live entertainment company.
  • Local Event Promoters: Smaller, regional or local companies that organize events.
  • Do-It-Yourself (DIY): For smaller businesses, organizing your own events can be an option.

Pricing

• Highly Variable: Townsquare s pricing is highly variable and depends on several factors:

  • Type of Service: Radio advertising, digital marketing, event sponsorship all have different pricing structures.
  • Market Size: Advertising costs will be higher in larger, more competitive markets.
  • Reach/Impressions: For radio advertising, the size of the audience reached will affect the price. For digital advertising, the number of impressions or clicks.
  • Campaign Duration: Longer campaigns typically have different pricing than short-term campaigns.
  • Specific Services: The complexity and scope of the digital marketing services will impact pricing.

• How to get pricing: The best way to get accurate pricing is to contact Townsquare Media directly in the market you are interested in. Their local sales representatives can provide custom quotes based on your needs. You can usually find contact information for local offices on the Townsquare Media website.

• General Expectations:

  • Radio Advertising: Can range from relatively inexpensive (small, local spots) to quite expensive (high-profile slots during peak listening times).
  • Digital Marketing: Can be structured as a monthly retainer, project-based fee, or a combination of both. Retainers can range from a few hundred dollars per month to several thousand, depending on the scope of services.
  • Event Sponsorships: Pricing varies widely based on the event size, attendance, and the level of sponsorship.

Customer Care Details

• Local Focus: Townsquare Media operates with a very local focus. Customer care is typically handled at the local market level.

• How to Get Support:

  • Contact your local Townsquare Media office: This is usually the best starting point. Find the contact information for the relevant radio station, digital marketing team, or event organizer in your area on the Townsquare Media website.
  • Website: Check the Contact Us or Help section of their local radio station websites.
  • Account Manager: If you are already a customer, your account manager is your primary point of contact for support.
  • Social Media: Some local Townsquare Media stations are active on social media and may respond to inquiries there.
• Online Reviews: Look at online reviews for the company s services. Check sites like Google Reviews, Yelp, and the Better Business Bureau to see what other customers are saying about their experiences.

In Summary

Townsquare Media is a significant player in the local media and marketing landscape. Their strength lies in their combination of radio broadcasting and digital marketing services. If you re considering working with them, be sure to:

• Clearly define your needs and goals.
• Get a custom quote from your local office.
• Compare their services and pricing to alternatives.
• Check online reviews to gauge customer satisfaction.