Websites using Thunderhead

Okay, let s break down Thunderhead, covering its overview, revenue (though that s tricky), alternatives, pricing, and customer care.

Overview

Thunderhead (now officially known as Medallia Digital Experience) is a customer experience (CX) management platform focused on helping businesses understand and improve how customers interact with them online. They were acquired by Medallia in 2021, and their technology is now integrated into the broader Medallia Digital suite.

Here s a more granular look at what Thunderhead/Medallia Digital Experience does:

• Real-time Customer Journey Analytics: They track and analyze customer behavior across various digital touchpoints (websites, apps, mobile, etc.) in real-time. This allows businesses to see the entire customer journey, identify pain points, and optimize interactions.
• Contextualized Experiences: They help businesses deliver personalized and relevant experiences to customers based on their behavior, preferences, and past interactions.
• Omnichannel Integration: They integrate data from various sources (CRM, marketing automation, etc.) to get a holistic view of the customer and personalize experiences consistently across all channels.
• Journey Orchestration: They enable businesses to automate and manage complex customer journeys, guiding customers through specific processes and ensuring seamless transitions.
• Real-time Personalization: They allow marketers to make adjustments to campaigns and content in real time based on immediate customer feedback.
• Focus on Customer Intent: They use AI and machine learning to understand customer intent and deliver more relevant interactions.
• Scalability: Designed to handle large volumes of data and support complex, enterprise-level deployments.

Key Benefits:

• Improved Customer Experience: By identifying and addressing pain points, businesses can create better customer experiences.
• Increased Conversion Rates: Personalized experiences can lead to higher conversion rates and sales.
• Enhanced Customer Loyalty: By understanding and meeting customer needs, businesses can build stronger relationships and customer loyalty.
• Reduced Customer Churn: A better experience can reduce the likelihood of customers leaving.
• Data-Driven Decision Making: Businesses can make more informed decisions based on real-time customer insights.

Revenue

It s very difficult to provide specific revenue figures for Thunderhead now that it s fully integrated into Medallia. Medallia is a publicly traded company, but they don t typically break out revenue specifically for the former Thunderhead product.

• Medallia s Overall Revenue: Medallia reports overall revenue, and you can find that information in their quarterly earnings reports. However, this includes revenue from all their products and services, not just the digital experience suite that includes Thunderhead technology.

Alternatives

The CX management and digital experience space is quite competitive. Here are some notable alternatives to Thunderhead/Medallia Digital Experience, broken down by category:

• Customer Journey Analytics & Optimization:
  • Contentsquare: Focuses on website behavior analytics, session replays, and conversion optimization.
  • Adobe Analytics: A powerful and comprehensive analytics platform often used for digital experience optimization.
  • Amplitude: Focuses on product analytics and user behavior across mobile and web.
  • Mixpanel: Similar to Amplitude, focusing on product analytics with a strong focus on user event tracking.
• Personalization Platforms:
  • Optimizely: Specializes in A/B testing, personalization, and experimentation.
  • Adobe Target: Adobe s personalization engine, often integrated with Adobe Analytics.
  • Dynamic Yield: A platform focused on AI-powered personalization across channels.
• Customer Experience Management Platforms (More Broadly):
  • Qualtrics: A comprehensive experience management platform that includes survey tools, journey mapping, and more.
  • Medallia (Broader Platform): As the parent company of Thunderhead, Medallia offers a full suite of CX management solutions, including voice of the customer (VoC) programs, survey feedback, and more.
• Customer Data Platforms (CDPs):
  • Segment (Twilio Segment): Collects and unifies customer data from various sources, then activates it across channels.
  • Tealium: Another CDP that helps manage and unify customer data.

Choosing an alternative will depend on your specific needs, budget, and technical requirements. Consider factors like:

• Specific Features: Do you need deep journey analytics, robust personalization, a full CX platform, etc.?
• Integration: Does the platform integrate well with your existing systems?
• Ease of Use: How user-friendly is the platform for your team?
• Pricing: Does the platform fit your budget?
• Scalability: Can the platform handle your growth and traffic?

Pricing

Pricing for Thunderhead/Medallia Digital Experience is typically customized based on the specific needs and scale of the client. This means there is no publicly available, standard price list.

Factors that influence pricing include:

• Volume of data: The amount of customer data you need to analyze.
• Number of users: How many team members will access the platform.
• Specific features and functionality: The modules and tools you need.
• Level of support and service: The degree of onboarding and ongoing support required.
• Contract length: Longer contracts often come with discounts.

To get an accurate price quote, you will need to contact Medallia directly and discuss your specific requirements.

Customer Care Details

Medallia (as the parent company) provides customer care for the former Thunderhead product. This often includes:

• Onboarding and Implementation Support: Help with setting up and integrating the platform into your systems.
• Technical Support: Assistance with technical issues and troubleshooting.
• Training: Resources and training programs to help users maximize the platform s capabilities.
• Account Management: Dedicated account managers who act as a point of contact for ongoing needs and support.
• Community Forums: Access to online communities where users can share best practices and ask questions.
• Documentation: Online help centers and knowledge bases.

Key Considerations:

• Level of Support: Evaluate the level of support provided based on your team s technical expertise.
• Response Times: Ask about their service level agreements (SLAs) and response times for support requests.
• Customer Satisfaction: Look for customer reviews and testimonials regarding the level of customer care provided.

In Summary

Thunderhead, now Medallia Digital Experience, is a powerful platform for understanding and optimizing digital customer experiences. While specific revenue and pricing are not publicly available, you can obtain customized information by contacting Medallia. When evaluating options, carefully consider your specific needs, budget, and the level of support you require. Don t hesitate to compare it against alternatives from vendors like Contentsquare, Adobe, Qualtrics, and others.